Tracking the Wallabies steps to redemption
By John Philipson, 1 Sep 2012 John Philipson is a Roar Guru
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- currie cup, ITM Cup, rugby, wallabies
Recovering alcoholics undergo 12 steps towards redemption and an alcohol free lifestyle.
Many supporters of the Wallabies could agree on at least 12 different steps that this team needs in order to improve.
In this series of articles for The Roar I want to examine these steps. Some will cover ground already well traversed by the forum participants. But hopefully each step can provide some targeted/consolidated area for criticism and discussion of where the current Wallabies are going wrong (and maybe right).
Today I am going to focus on the grass-roots of rugby.
Advocates of improvement in this area step usually fall into three main schools of thought:
Rugby union can’t compete with the other codes (AFL, Football, Rugby League).
We need more boys from public schools. Lets move away from the elitist model of rugby.
Our lack of a genuine third tier of rugby (e.g. Currie Cup/ITM Cup) creates a lack of depth.
I want to test each of these camps and propose some suggestions for addressing them – as step one to addressing some potential problems with the Wallabies.
To understand this approach, you have to accept the fundamental assumption that the Wallabies as a team (and most importantly a team culture) are very much a product of their experiences (collectively and individually).
Rugby Union can’t compete with other codes.
It is clear that rugby in Australia will have to compete with other codes. Having accepted this, the question becomes; do we compete directly or do we differentiate ourselves as a game. What level should we decide to compete on – for players, ratings/tv, georgaphic areas?
As John Eales mentioned in his Sydney Morning Herald article earlier this week, rugby in Australia has been cursed in some ways by it’s global appeal. AFL and Rugby League are so insular to Australia, and ingrained uniquely in the culture, they are naturally strongly supported by the country as a whole.
The analogy being similar to New Zealand where rugby is strongly supported as a part of the culture.
Its therefore unrealistic to expect a game that is still seen as an English private school game, rugby union, to compete with the uniquely Australian offering that is AFL.
So why bother competing?
It is a bit of a radical idea, but why not just concentrate on your core market and make sure you nail that area?
The best way to promote our code is not to go out and drop rugby balls off in the greater Western Sydney or to open another franchise in Melbourne. Instead – concentrate on the rugby strongholds, develop the game and engender success there.
Success will do wonders for the marketing of our game. People want to watch and kids want to be a part of a winning teams. They don’t want to see their teams lose every weak. So do not dilute the product. No one likes weak cordial.
Public instead versus private schools.
Proponents of this argument seem to take for granted that public school players will give up whatever sport they are happy playing now to play rugby union.
This ignores the fact that the infrastructure for such a change in sports played is plainly not there, nor will there ever be as long as GPS type schools continue to believe that they are the be all and end of all of schoolboy rugby in Australia.
GPS schools, as a matter of pride, have a vested interest in keeping the schoolboys game limited. Initiatives such as The Top Four in New Zealand need to be embraced. This competition does not separate schools on the basis of being private, public or independent as happens in Australia.
If kids are exposed to playing against people from other social backgrounds representative teams drawn from these competitions would naturally be more inclusive and representative.
Lack of a third tier in Australian rugby.
There is not currently a legitimate third tier.
Watching Sydney club rugby is a joke. Why more players are not taking the opportunity to ply their trade in the ITM cup as a sort of overseas experiences is beyond me.
It pains me to watch players like Gareth Anscombe develop and develop at that level. Other young players get to be in the same atmospheres as fringe all blacks such as Adam Thomson or Tamati Ellison. Australians simply need to expose themselves to these rigours.
Cricketers have been playing County Cricket for years to develop their all round game. Why can’t rugby players do the same?
The need to play in a New Zealand competition stems from a fundamental acceptance that New Zealanders as a country are better at rugby and have a better rugby culture. Accept this and go over there and learn from it. Don’t try to start some decrepit third tier that has no chance of working.
So those are the main grassroots arguments addressed. I hope to discuss these issues with some of you who care.
Do you have what it takes to become a sports writer? Write for the roar
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- currie cup, ITM Cup, rugby, wallabies

September 1st 2012 @ 3:58am
Steve said | September 1st 2012 @ 3:58am | Report comment
It’s so funny this whole private school thing. I mean it’s really turned into an obsession. I’m in my early thirties and grew up in the bush and played rugby union my whole life. I now live and work in Sydney. Until I moved here I could not have named one private school. We used to play rugby 2 sometimes 3 times a week during high school. There is so much rugby played in public schools. The Buchan Shield, the Wybird Shield, the Waratah Shield, regional 10′s and 7′s competitions. Them we would have club rugby on Friday nights or Saturday’s. I’ve often wondered if it’s maybe the people from the private school community that believe the game is only played in played in private schools.
September 1st 2012 @ 11:38am
RL said | September 1st 2012 @ 11:38am | Report comment
Interesting article and finally some objective thinking. Additional comments – the main difference with NZ rugby is a working class game and hence it influences culture, as NRL, AFL and cricket do in Aust.
Completely agree focus on your core areas – success breeds success. When was Aust rugby strong when they had only 3 Super teams. Letting Beale and O’Connor go to the Rebels hasn’t assisted anyone other than put extra $ in the players and their management pockets. There will be the odd upset win but for the forseeable future the Rebels and Force will remain in the Super 15 bottom quarter and then when they move up the table other Aussie franchaises will move down.
Renegotiate the SANZAR broadcasting agreement with 4-5 NZ, 3 Aust and 4 SA teams – then there might be some competition for places. Can’t imagine the games involving the Rebels, Force, Lions and the Blues latter games in 2012 added any further advertising $ etc but only added cost.
The Kiwis will never give Aust a NPC side but agree blood some players with ARU assisting to get 5 – 10 individual contracts across the NPC and also the Currie Cup. It wouldn’t hurt front rowers and tight forwards in Aust playing weeky hard competition rather than them looking like heros in the local club competition.
Grassroots – agree focus on core areas, rugby doesn’t have the clout to go head to head with NRL and AFL but perhaps the ARU nationally provides free playing kids for all sides under 12 years.
September 1st 2012 @ 4:14am
Sailosi said | September 1st 2012 @ 4:14am | Report comment
The differing perspective of rugby is interesting when you travel around. I was up in northern NSW a couple of weeks ago and watched Ben Kennedy running around with his old club the Casino Bulls and was talking about sport in the area with a few people. A town like lismore once had 4 rugby league clubs they now have 1, they only have one senior AFL team when there used to be two clubs 15 years ago. A couple of junior AFL clubs have folded as well. In the last 10 years that area has seen 4 new rugby clubs emerge.
September 1st 2012 @ 9:31am
Shungmao said | September 1st 2012 @ 9:31am | Report comment
Sailosi,
Interesting point you make about Newcastle, I think now that the Central Coast Bears are all but spent, you have big cash cows like tinkler, a solid growing population base and more senior and junior rugby than people realize this should be the next franchise is we had to have one as a result of the new future TV negotiation.
You would have a great country team following, give rugby supports who don’t want to trek down the highway each week a team and you could enter a feeder team in the Shute shield .
September 1st 2012 @ 5:28am
AndyS said | September 1st 2012 @ 5:28am | Report comment
The problem with school rugby isn’t that it is the only place U17s play, it is that it is the only U17s rugby that the sport pays attention to. Like rugby in NZ, sports like AFL and cricket dominate their respective niches because they are based in the club fame with access for all. In those games the school game is a sidelight and a chance to play on school time, but the path to the top is unequivocally via the colts, grades and state teams. So long as the ARU regards school rugby as a primary part of the development path, the game will remain hamstrung.
September 1st 2012 @ 5:32am
AndyS said | September 1st 2012 @ 5:32am | Report comment
The problem with school rugby isn’t that it is the only place U17s play, it is that it is the only U17s rugby that the sport pays attention to. Like rugby in NZ, sports like AFL and cricket dominate their respective niches because they are based in the club game with access for all. In those sports the school game is a sidelight and a chance to play on school time, but the path to the top is unequivocally via the colts, grades and state teams. So long as the ARU regards school rugby as a primary part of the development path, the game will remain hamstrung.
September 1st 2012 @ 5:34am
AndyS said | September 1st 2012 @ 5:34am | Report comment
Apologies for the double post – I hate mobile devices
September 1st 2012 @ 5:41am
Badjack said | September 1st 2012 @ 5:41am | Report comment
Some excellent thoughts in this article and quite stimulating for the mind. I buy into the ‘build on your strongholds’
Why would we go to Victoria, the home of AFL, you may get decent crowd support when the team is performing reasonably well due to expat Kiwis living there, but the real support needed as in schools and clubland, will always be a struggle. I can see the rationale in WA, there are so many Eastern staters over there, but how many of them are Leaguies and how many are Rah rahs, and there is also a strong Kiwi and South African influence over there. The question is, are we spreading our resources to thinly. On the question of resources I have always questioned the ARU’s reasoning on having 5 franchises, I understand the financial side of the decision, more money from TV rights. However, because of our position in sport in Aust and thus playing numbers available to rugby we are weakening our ability to compete. Maybe the smarter thing to have done is allow NZ to have a sixth team, that way they have to spread their playing numbers and we get to strengthen our franchises. Even SA struggle with 5 franchises.
School rugby is difficult for Aust. In SA and NZ where rugby is the number 1 winter sport it is easy, most kids WANT to play rugby.
3rd Tier, your idea is a no brainer, any club player with ability should be hawking himself around the NZ provences for a spot. There are plenty of 2nd and 3rd tier provences that would be looking for talent. But don’t get sucked into any calls for Aust to field their own teams. Our players will learn more by playing WITH the NZers. I look forward to your next article
September 1st 2012 @ 6:13am
Darwin Stubbie said | September 1st 2012 @ 6:13am | Report comment
I’d say why should individual players need to hawk themselves the ARU should be building the pipeline via a scholarship program – make the introduction of Aust development players an official initiative – with funding and an agreement in place with the NZRFU for a fixed annual number…nucifora should have as part of his remit an identification scheme whereby younger players can be introduced to NZ provinces – it could almost be a draft system … Anyone who has watched the NPC games so far must see clearly why Aust can’t ignore what’s on their doorstep – last nights game was another cracker
September 1st 2012 @ 6:18am
Badjack said | September 1st 2012 @ 6:18am | Report comment
Darwin, I agree about ARU involvement, but I would also like the players to initially get of their backsides and do something for themselves, they need so show some initiative as well. Maybe if a few of our current Wallabies had had to fight for themselves early on they might be a bit better for it. Having things handed to you on a plate can breed complacency.
September 1st 2012 @ 6:27am
Darwin Stubbie said | September 1st 2012 @ 6:27am | Report comment
I agree – but the fighting for a spot would happen on arrival across the ditch – they won’t be gifted a spot they would need to earn them amongst the playing group …
September 1st 2012 @ 6:35am
Badjack said | September 1st 2012 @ 6:35am | Report comment
Absolutely, and that should toughen their mental approach
September 1st 2012 @ 7:42am
Allanthus said | September 1st 2012 @ 7:42am | Report comment
Martin Johnson went to provincial NZ as a 19 year old, was called “lovely boy” when he arrived because he was soft and spindly, but soon toughened up enough to make the NZ Colts before returning to the UK to play for Leicester and then on to much higher honours.
He didn’t do this for money, he did it to further his own career and life experience. And while he may well have made it to the top anyway, there is no doubt his development was rapidly advanced because of it.
There are no guarantees for any player of course, they either have it or they don’t, but you’d have to think that any Sydney youngster willing to jump out of their comfort zone, swap Coronas with lemon for swamp p*ss Waikato Green, and learn some hard knocks on the rugby field away from home, would be far better for the experience, and potentially a far better prospect for higher honours in the future.
In fact the same argument applies in reverse for young NZ cricketers, who if they are serious about their sport, should be seeking out experience in Sydney grade cricket instead of messing around in low level NZ club stuff.
But we shouldn’t hold our breath… The pull of the garden bar of the Coogee Bay Hotel is a far cry from the likes of the Otorohanga Workingman’s Club…
September 1st 2012 @ 6:35am
Billy Bob said | September 1st 2012 @ 6:35am | Report comment
Darwin, I suppose there would be a ritualistic ‘booing session to test out the boys too?
September 1st 2012 @ 6:47am
Darwin Stubbie said | September 1st 2012 @ 6:47am | Report comment
Makes sense to give them an all encompassing experience – although this would only of course be as part of the collective booing of the away province
September 1st 2012 @ 6:38am
Billy Bob said | September 1st 2012 @ 6:38am | Report comment
Seriously though, there may be a bit more nationality -blending than we have at the moment.
I believe that there are kiwi boys going to school here then heading back to NPC and upwards.
Is this true?
September 1st 2012 @ 6:44am
Badjack said | September 1st 2012 @ 6:44am | Report comment
IBilly Bob, I’m not sure, but if I had a kid who showed potential at rugby I would send him to a college in NZ to allow to improve his skills
September 1st 2012 @ 10:47pm
allblackfan said | September 1st 2012 @ 10:47pm | Report comment
I believe Tawera Kerr-Barlow was a classic example of this, badjack.
Born in Melbourne, raised in Darwin and headed to NZ to complete his schooling and crack the rugby system in the hopes of gaining an AB spot (which he should get on the spring tour)
September 1st 2012 @ 7:02am
Billy Bob said | September 1st 2012 @ 7:02am | Report comment
Perhaps Jack but the essential issue is not schools or even rugby in schools.
The issue is how to grow a culture of rugby in Australia . Schools are part of the mix because they form a ready ‘tribe’ that sets up the ‘us and them’ paradigm before a game starts.
But while school age is the phase to begin the enculturation, school rugby structure may not have all the answers, training and development paths.
Part of the success of league and afl is these games’ identification with town, suburban or village ‘tribes’. Something that afl, nrl, and NZ and SA rugby have. But OZ rugby does not.
September 1st 2012 @ 7:17am
Badjack said | September 1st 2012 @ 7:17am | Report comment
Billy, I understand your point, and there are rugby academies set up now as well. My point was solely about if I had a son with rugby talent. The school system doesn’t have all the answers, but I went through a NZ school system that was in the Top 4 in the provence and let me say, the talented rugby players had access to the best coaches of young talent available. The skills training was second to none. What peeved us guys who were a bit nerdy was all the benefits the rugby guys got, not to mention the attention from pupils at the neighbouring girls college.
September 1st 2012 @ 7:37am
nickoldschool said | September 1st 2012 @ 7:37am | Report comment
Interesting article John. Am not sure rugby in schools, public or private, is the only solution to develop rugby and attract more people to the game though. The ‘product’ on display has to be attractive first then get good media exposure.
Put some brilliant tries, great back moves or tackles on the telly and people, not only kids, will watch or play. Thats why players like SBW, Cooper or Bismark are important to the game. The fact that the Wallabies and waratahs have been playing some uninspiring rugby in the last 5-10 years is imo the main reason why youngsters are somehow losing interest in the game.
September 1st 2012 @ 7:53am
Badjack said | September 1st 2012 @ 7:53am | Report comment
I’m surprised no one has taken me up on only having 4 franchises, I was expecting a bollocking. What about 3 then.
Combine the Waratahs and Brumbies, most of the players would love to escape Canberra, the new franchise would have an excellent coach and then have the Reds and Force. Can I get anyone going on that.
September 1st 2012 @ 8:33am
sheek said | September 1st 2012 @ 8:33am | Report comment
Badjack,
Sadly, your suggestion might become the reality. I remain a great believer in rugby having a footprint in every state & territory of Australia.
The reality is we might end up back where we started, with just the Waratahs & Reds.
Whatever great deeds John O’Neill achieved in his first tenure as CEO of ARU, he has totally screwed it second time around. I’m not sure he cares about rugby anymore.
Here is the problem , or part of the problem. A good mate of mine, who is about 16 years my senior, putting him in his early 70s, is a former player, captain & coach of Sydney Easts. He’s a club legend, in other words.
He still believes that Shute Shield is the answer to Australian rugby’s woes. Indeed, many of his cohorts would be happy to follow John’s suggestion above of shrinking the Sydney comp back to the north & east of Sydney. Ditch Penrith & Souths. Parramatta would be the extreme outpost.
I respect & admire this guy enormously. He is extremely intelligent, much more so than me (he’s a retired maths teacher for heaven’s sake).
But this is the problem faced by anyone who wants to grow the game. There is a block of very influential people in Sydney & to a lesser extent Brisbane, who don’t want to take the game anywhere else.
September 1st 2012 @ 9:42am
Shungmao said | September 1st 2012 @ 9:42am | Report comment
Sheek it’s interesting what you say about the clubs heads in the states, the NSW lot are Blockers and you mention Qld to a lesser extent, I think part of the issue is the Qld mob need to grow a pair, the most submissive administration when it comes too club rugby. They believe their local product is inferior the sydney and follow their coat tails accordingly. They limit the growth of rugby because they let their southern counterparts rule the roost. More pressure needs to be put on NSW clubs too grow the game but Qld or it will just be same, same.
September 1st 2012 @ 8:55am
Darwin Stubbie said | September 1st 2012 @ 8:55am | Report comment
I’ve always rallied against the ongoing expansion just for the sake of it – the powers that be at SANZAR seem to see it as the only answer to get the same TV deal funds …. Aust rugby was stronger when there was only 3 sides and the talent was concentrated – interesting article in NZH today arguing that very point … The SR competition really is nothing other than a make weight n the revenue deal … If they were serious SANZAR should be really looking at how they can improve it rather than sit on their hands and clog the calendar
http://m.nzherald.co.nz/sport/news/article.cfm?c_id=4&objectid=10830960
September 1st 2012 @ 9:13am
sheek said | September 1st 2012 @ 9:13am | Report comment
DS,
You’ve read my suggestion on super rugby before.
Make Super Rugby a qualification comp like Heineken Cup in northern hemisphere. S12 would see top 4 from each of SA, NZ & Aus domestic comps qualify each year. Or S16 if you also included Argentina down the track. Or keep it at s12, & make it top 3 from each of 4 domestic comps.
SR Heineken Cup style would not run for 18-20 weeks as it currently does. It would be compacted to about 8-10 weeks max. Freeing up more weekend windows for domestic comps.
Meanwhile, Currie Cup & ITM Cup can reclaim their former prominence in each country. And Australia can reprise APC/ARC.
Point to note – this is actually 2nd tier, not 3rd tier because both SR & domestic comps are on same level, just as in northern hemisphere.
For me, it represents a win/win for everyone. The SR is still there as a big revenue puller, but placing domestic comps back at the forefront would also help them. And finally it would force ARU to put APC/ARC up against AFL & NRL.
September 1st 2012 @ 10:36am
Darwin Stubbie said | September 1st 2012 @ 10:36am | Report comment
I don’t really mind too much how it’s done – but SANZAR needs to revisit the make up of SR at some stage – if they really do want a meaningful competition …. it’s common knowledge that SR isn’t the cash cow in the whole deal – its the international component – so ongoing expansion makes no sense without having the base sorted initially …
In its current flawed form it’s an ideal package for NZ and SA to have the platform for continued dominance (basically all their provinces funnelling into elite trial teams) and if they do expand and cut cut down further on cross conference games Aust rugby will spiril down even quicker …. Aust needs more exposure to NZ and SA sides not less – whereas NZ and SA could continue to produce elite rugby players by playing more inter conference games … If I were in the ARU I’d be extremely careful what I’m signing up for at the next TV contract negotiations
September 2nd 2012 @ 7:57am
garth said | September 2nd 2012 @ 7:57am | Report comment
Super rugby in NZ is a third tier as the SR franchises select players from ALL provincial unions in their catchment area, plus from a pool of those unwanted by their “home” franchise. For example, the Hurricanes are selected from Wellington, Taranaki, Hawkes Bay, Wanganui, Wairarapa Bush, Manawatu, Kapiti-Horowhenua plus pool players, Not just Wellington.