The end of Geelong’s era finally arrives
By Cameron Rose, 10 Sep 2012 Cameron Rose is a Roar Expert
- Tagged:
- AFL, freemantle dockers, Geelong Cats
The Cats look dejected after a loss in the AFL 2nd Elimination Final match to the Fremantle Dockers at the MCG, Melbourne. (Photo: Lachlan Cunningham/AFL Media)
Related coverage
The era of Geelong dominance is over. The greatest team of all is officially no longer, and the obituaries are being written.
It was not meant to be this way.
Most had the Cats pencilled in for a classic preliminary final match-up against the Hawks and, if they could only extend the Kennett Curse for one more battle, yet another grand final berth would be theirs.
But sport seldom plays out as predicted, and Fremantle weren’t particularly keen for that version of events.
After their impressive display against Sydney in round 23, finishing their season having won six of the previous seven, Geelong were supposed to be a force to be reckoned with in this year’s finals series.
The ‘wildcard’. The ‘dangerous floater’. Potentially the second best in it behind Hawthorn.
Perhaps the players had been reading their own press. Maybe sock drawers full of premiership medallions made them feel above the inconvenience of an elimination final. At minimum, their minds were already on the following week.
The Dockers were quite simply more desperate from the first bounce. Whenever a loose ball was there to be won, invariably a purple jumper was the first one over it.
The Cats were playing with the air of a team expecting to get the win without putting in the required effort.
But their hubris was unfounded, based purely on season 2012. Frankly, they hadn’t played well all year, particularly in an ugly first half of the season. They won games alright, mainly through pure will and the opposition freezing at crucial moments. A 7-5 win-loss ratio after 12 matches flattered, and should arguably have been 4-8.
While they did get going in the second half of the year, it was still 10-15 minute periods of dominance that was doing it, not comprehensive four quarter efforts.
Their defeat of the Swans in the last round was their best performance, but a week earlier they couldn’t have been less impressive in accounting for the Western Bulldogs. A six goal victory over the Dogs was the equivalent of a five goal loss to a top eight side.
But the pundits weren’t having it. Experts were falling over themselves to declare that Geelong could win the premiership in 2012. This was an ‘even year’, which was perfect for the champion side to make a run from outside the top four.
However, they weren’t using their eyes. This was no longer a champion side. Just a good to very good team with a host of champions, many of whom were in decline.
This is not to criticise, merely the way of sport. The combination of age and so many gruelling finals campaigns take their toll, with the September games themselves over so many years totalling an entire season’s worth.
Of the proven Cat players, few enhanced their reputations this year. Through coaching structure, or just diminished ability, Jimmy Bartel was poor even though his tackle rate was high, Paul Chapman had more games with less influence than before, despite a late season resurgence, and James Podsiadly is a huge concern looking to next year, already looking slower than a wet week.
Joel Corey wasn’t as prolific, Corey Enright was up-and-down, and Matthew Scarlett had one eye on the end of a storied career.
Combine all of this with Gary Ablett leaving at the end of 2010, along with the hardest of hard men, Max Rooke, and the 2011 exit of four All-Australians in Cameron Ling, Brad Ottens, Cameron Mooney and Darren Milburn, and it’s no disgrace for Geelong to have finished where they have.
Of course, none of this is to deride a once mighty side. Geelong’s reign at, or near, the top had lasted longer than the previous champion teams of the modern game.
Including 2004, when the Cats were two goals from a grand final, it’s been nine years of largely excellent football, bar the 2006 train wreck that merely fuelled the greatness to come.
Eight September campaigns. 22 finals. Six preliminary finals. Four grand finals. Three premierships.
As a Richmond supporter who has seen six finals for only two wins in the last 30 years, bitter is the envy I feel for this run of sustained success.
But what does the future hold?
The Sydney template is the one that Geelong will be following. The Swans have only missed the finals once since their 2005 flag, and are probably going to be playing off for the main prize again this year.
The next wave of Geelong youth has shown glimpses this season, and under the strong leadership of 24 year old Joel Selwood, they’ll be sure to prosper by learning the right disciplines.
Mitch Duncan played a pivotal role off the bench in last year’s grand final, looking the goods from his first game, Allen Christensen is a jet that oozes talent, and Steven Motlop could be anything.
Jordan Murdoch caught the eye late in the season, Billie Smedts can fill a role anywhere on the ground, and Cameron Guthrie looks to have a bright future with sure hands below his knees.
Tom Hawkins has become the most powerful forward in the game, and will lead the big man brigade down at Corio Bay for years to come. In that group will be Trent West, Nathan Vardy, Josh Walker and Mitch Brown, all of whom have played less than 75 matches between them.
So next year will see the Cats land a few blows, but lose more games they are expected to win as they hang around the middle part of the ladder. They may or may not make finals, but the end result will be immaterial. The year after that will see another drop as more and more fresh blood is introduced and the young side learns to gel together.
But watch for the rise in 2015, when finals will be on the cards once more.
This era of dominance for the Geelong Football Club might be over, but the next one may not be too far away.
Cameron Rose is a born and bred Melbournian, raised on a regime of AFL, cricket and horse racing. He likes people who agree with him but loves those that don't, for in his mind there is nothing better than a roaring debate. He tweets from @camtherose.
![]()
Passionate about your AFL? Then sign up to The Roar's brand new daily AFL email, delivering Roaring articles directly to you day-in, day-out. You'll love it!
Click here to join now!
Looking to join The Roar team? We're searching for an experienced Group Sales Manager to lead our team in Sydney. Yes, this does mean you get to work with the site all day long! If you're a digital media sales star, we want to hear from you. Apply now.
- Explore:
- AFL, freemantle dockers, Geelong Cats


September 10th 2012 @ 6:36am
WoobliesFan said | September 10th 2012 @ 6:36am | Report comment
Greatest team of the modern era?
This Geelong team won 3 flags in a row when? Made 4 consecutive finals in a row when?
September 10th 2012 @ 8:10am
ChrisH said | September 10th 2012 @ 8:10am | Report comment
Agree. Brisbane, 3 straight, or Hawthorn in the 80′s for mine. 7 Grand Finals straight, 5 Premierships over 9 years…Geelongs effort is not in those leagues and I’m sick of people forgetting it.
September 10th 2012 @ 9:12am
D.Large said | September 10th 2012 @ 9:12am | Report comment
“The greatest team of all” is part of their song, a nicely timed play on words I would think. The fact they are in the conversation for that title makes it more relevant.
September 10th 2012 @ 9:34am
Cameron Rose said | September 10th 2012 @ 9:34am | Report comment
WoobliesFan (and I don’t even want to know what that is that you’re a fan of),
This era of Geelong was a better team than Brisbane’s powerhouse line-up of the early 2000′s. The Lions never played the level of football that Geelong in 2007-08 did.
Brisbane were a great side that was able to produce their best in September, despite not finishing on top of the ladder in any of their premiership years.
Nice comment from D.Large there too. Good to see that there are still some straight-thinking football people that get it.
September 10th 2012 @ 11:01pm
Ian Whitchurch said | September 10th 2012 @ 11:01pm | Report comment
The Geelong side of the 2000s never played at the level of the Geelong side of the 1980s, either.
But only one of those sides got a flag.
September 10th 2012 @ 9:37am
Cameron Rose said | September 10th 2012 @ 9:37am | Report comment
ChrisH,
I consider that the true modern era started with the AFL in 1990, so after Hawthorn’s dominance.
This is when the equalization policies etc were truly brought in and enforced, and the draft has become more of a science than a lottery as the years have passed.
No one could question how great Hawthon was in the 80′s.
September 10th 2012 @ 2:45pm
joe b said | September 10th 2012 @ 2:45pm | Report comment
West Coast would have to rate highly in team of the “true modern era”, they dominated the nineties even though they were forced to play their well earnt home finals (excl GF) in melbourne to satisfy the AFL’s poorly negotiated MCG contract (this has since been rectified).
– slightly off topic…
If a struggling melbourne club (eg. NM or Melb) is encouraged to re-birth outside of victoria (ideally tassie), that would be an opportune time to introduce home grand finals…it could be just crazy enough to work (and be fairer to half the teams that reside outside of VIC).
September 10th 2012 @ 7:07am
dz said | September 10th 2012 @ 7:07am | Report comment
Not a shade on the early 00s Lions…surely the greatest team of the modern era.
September 10th 2012 @ 10:28am
The Big Fish said | September 10th 2012 @ 10:28am | Report comment
Sorry, But 3 wins when each year they did not finish on top of the ladder, and also with a $600K extra in salary compared to others. Geelong easily after 3 wins in 5 years of high quality.
September 10th 2012 @ 7:08am
dermienator said | September 10th 2012 @ 7:08am | Report comment
If you look at the other great sides of recent times ,Hawks 80′s,North 90′s,Lions and then Cats theres a form line which rings true.
The Hawks fell a long way and took a decade or more to rebuild(thanks Clarko).North have remained competitive for a decade without really ever seriously challenging,and even now have improved but a long way off top 4.
The Lions have made the finals once in the 8 seasons since there last Grand final,and look like they are on the right path,but still a long way to go.
For me the cats might follow the North path ,remaining competitive,within the 6-12 ladder spots.They need to be guarded that they don’t end up like North and be perennial mid table.
September 10th 2012 @ 7:28am
brendan said | September 10th 2012 @ 7:28am | Report comment
Fair call dermianator on the comparison with North but i deduce your a Hawthorn supporter and would know that between 78 and 91 they won seven flags by continually adding good players to existing premiership players given Geelong’s vfl team are in the preliminary so it is likely the Cats will be back in contention sooner rather than later.Whilst everyone is writing Geelong off and declaring there era over bear in mind Menzel,Varcoe and Vardy played three games between them this season.
September 10th 2012 @ 9:40am
Cameron Rose said | September 10th 2012 @ 9:40am | Report comment
Both good points Dermienator and Brendan,
There’s no shame in the era being over, every team must fall, and Geelong will too.
The question is whether the fall will be like Brisbane (bottoming out for basically a decade), North (perenially mid-table and only making finals to get thumped – last eight finals losses have been by an average of 13 goals) or Sydney (slight dip, and then back up again while remaining competitive the entire time).
They do look to have good stocks of young talent, so my money is on the Sydney option.
September 10th 2012 @ 7:58am
Bretto said | September 10th 2012 @ 7:58am | Report comment
Wasn’t everyone saying the Geelong era was over after Collingwood smashed them in the 2010 finals. They then came back and won the 2011 flag. The game changes so quickly now – witness improvement of Eagles (2010) and Crows (2011) – that a few players and a game plan slightly ahead of the rest can see teams improve very quickly. Obviously the hard part is going from great improvement to actually winning the flag. Collingwood have basically the same cattle as 2010 and look a shadow of that side. Hawks have the precision skills that have unpicked the press. Someone will come along next year with a new plan to unsettle the Hawks. That’s the beauty of the game, we all start each year with new hope, except maybe Richmond supporters, who probably start each new season with a sense of inevitability and dread.
September 10th 2012 @ 9:42am
Cameron Rose said | September 10th 2012 @ 9:42am | Report comment
Bretto,
Everyone was saying it after 2010, and they were wrong. But it doesn’t mean that it isn’t true this time.
The Crows huge jump in ladder position this year has mainly come about because they never should have been so low in the first place, combined with a friendly draw (which it must be said they were good enough to take advantage of).
September 10th 2012 @ 8:03am
Ian Whitchurch said | September 10th 2012 @ 8:03am | Report comment
Geelong had a great run, but changing the guard is good for footy.
Its also notable that, at the end of the day, Boak stayed at Port Adelaide via some large bags of cash, rather than help Geelong rebuild.
Geelong’s cap management strategy over the next few years will be interesting – they currently spread the wealth, with a per-player cap of around $500k. This is a great strategy when you’re fitting lots of great players in the one cap, but when you have that many All-Australians retire, then replacing them becomes an issue.
On the flip side “spread the wealth” is one of the ways Geelong maintain their team’s culture, and keeping that strong is more important than a player who delivers a couple of wins.
September 10th 2012 @ 8:28am
Redb said | September 10th 2012 @ 8:28am | Report comment
I think they’ll remain competitive but retirements will keep chipping away at their class until they can rebuild. Ling & Ottens hurt them this year, Scarlett to go next. In saying that Selwood, Bartel & Corey still a handy midfield and Hawkins could become the big forward in the game in coming seasons. Chapman and S Johnson hard to stop at their best.
In 2011, Collingwood faltered in a season of 3 clear good teams along with the Hawthorn. This year was very different with West Coast, Sydney and Adelaide stepping up (possibly Freo) to make it much tougher to win a GF. In the previous four seasons 2 teams tended to dominate and were obvious GF candidates.
So going forward Geelong will find it harder purely becuase the of the evenness at the top with 4-6 contenders if nothing else. That also does not include the rise of Richmond and the likely resurgence of Carlton.
September 10th 2012 @ 8:58am
Rob said | September 10th 2012 @ 8:58am | Report comment
It’s actually a great effort from them to finish 6th on the ladder when you see the list of past top players that left last year and how many young players they did get games into this year.
Their chance to rebuild has come and that process has already started, I’d expect them to slip out of the 8 next year, and maybe rise a little the following. The comparisons to past great teams is interesting, but with how quickly football is changing these days, the additional number of teams etc, there are many factors at play that suggest the past won’t be the future.
September 10th 2012 @ 8:59am
Dingo said | September 10th 2012 @ 8:59am | Report comment
“The greatest team of all”
Finished reading the article there.
September 10th 2012 @ 12:23pm
me, I like football said | September 10th 2012 @ 12:23pm | Report comment
you missed a good article
September 10th 2012 @ 9:06am
Neville Warren said | September 10th 2012 @ 9:06am | Report comment
In a nutshell as the saying goes…Geelong went in over confident against Freo Dockers ,, its happened to many times with other teams and not only in football either… After all how many times has a top team play the bottom team and lost….
September 10th 2012 @ 9:13am
D.Large said | September 10th 2012 @ 9:13am | Report comment
Good article. No question they will want to and in all likelihood will mirror Sydney’s last 6 years. Have the building blocks to rebuild quickly.