What will the Storm look like in five years time?
By Luke Doherty, 14 Sep 2012 Luke Doherty is a Roar Expert
- Tagged:
- Billy Slater, Cameron Smith, Cooper Cronk, Craig Bellamy, Greg Inglis, Melbourne Storm, NRL
Melbourne Storm are about to face their toughest opponent - time. (AAP Image/Julian Smith)
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The Melbourne Storm are about to come up against an opponent they can’t beat. It doesn’t matter how hard they tackle, wrestle, chase or train. You won’t beat father time.
How the premiership contenders handle this change could define how they perform for the next decade.
The club’s ‘big three’ are heading into the twilight of their illustrious careers and a master coach is considering his future after 10 seasons in charge.
In the wake of the salary cap scandal that rocked the club, management had to decide who to keep and who to let go.
Only one of the ‘big four’ of Cameron Smith, Billy Slater, Cooper Cronk and Greg Inglis departed.
Inglis told me soon after that the plan was to be back at the club after two years.
He has since decided life at South Sydney isn’t so bad after all and has turned into one of the most destructive fullbacks the game has ever seen.
In reality, he was always going to be the odd man out. As a centre, his influence depended on the work of others.
Retaining the spine of Melbourne’s team was a masterstroke in crisis management, but now they’re up against a superior opponent in the form of a ticking clock.
No amount of number crunching can slow the process and although Smith, Slater and Cronk aren’t old by definition, they’re closer to the end than the start.
All three players will turn 30 next year and a mass farewell looms on the horizon.
Bellamy also comes off contract at the end of next season and will be the hottest property on the market.
The 52-year-old has been able to take a bunch of players that other coaches have seen as rocks, turn them into diamonds and then placed them around his three (four when Inglis was at the club) biggest stars.
It’s a formula that has worked wonders, but the stars aligned to deliver them some of the best players of this generation.
Their next phase of recruitment must be spot on and, barring a miracle, has to be different to how they’ve operated over the last decade.
The likelihood of finding the next Smith, Slater, Cronk and Inglis and huddling them under the one roof again will be slim.
Of course, every club has to deal with these challenges, but Melbourne’s circumstances are slightly different.
They’ve been blessed with game defining players while slotting in honest toilers around them. Replacing them will be near impossible. Whether they’ll have a coach capable of attracting the big names also remains to be seen.
It’s important, not only for the club but the game in general, for them to be successful in this process.
The club has only missed the finals three times since they were established in 1998. One of those, in 2010, was due to salary cap breaches.
As an expansion team they’ve been exactly what head office needed… most of the time.
Their continued success when the big farewell eventually comes will be vital in a town where they’re flying the flag for rugby league by themselves.
You can follow Luke Doherty on Twitter @Luke_Doherty and on Sky News Australia.
- Explore:
- Billy Slater, Cameron Smith, Cooper Cronk, Craig Bellamy, Greg Inglis, Melbourne Storm, NRL

September 14th 2012 @ 7:59am
roarr said | September 14th 2012 @ 7:59am | Report comment
“the stars aligned to deliver them some of the best players of this generation” … ahhh no they cheated the salary cap.
September 14th 2012 @ 9:16am
Blazza said | September 14th 2012 @ 9:16am | Report comment
Yea so they got all 3 through cheating then..eh no. Bellamy groomed them into the players they are today. No one else wanted them. Melbourne took a gamble and it paid off.
September 14th 2012 @ 1:07pm
Gleeso said | September 14th 2012 @ 1:07pm | Report comment
with the exception of Inglis. Every team in the NRL wanted Inglis – he was a certainty. He has only lived up to expectations.
September 14th 2012 @ 2:30pm
Jay said | September 14th 2012 @ 2:30pm | Report comment
Correct, Cronk was a utility bench player and only got an opportunity once Orford departed.
September 15th 2012 @ 9:23pm
damoinaus said | September 15th 2012 @ 9:23pm | Report comment
Blazza I don’t think you understand the true effect of the cap rorting,…
when slater, cronk and smith were young players they were like any other young player at any other club – full of potential, but unproven.
the trouble with the rorting was that the storm were able to retain them, even when they turned into superstars. clubs that play by the rules often can’t always hold onto their best players when their managers negotiate their contracts in the open market because the lure of extra cash at another club is irresistable. melbourne didn’t need to worry about that because they were cheating, and stil have 3 of the very best in the comp.
yes bellamy was able to groom them into fine players, but had melbourne been playing by the rules, would they have been able to stay together as a unit for so long? we’ll never know…but their success annoys the crap out of a lot of people.
September 14th 2012 @ 10:10am
bbt said | September 14th 2012 @ 10:10am | Report comment
Storm developed Smith, Slater, Cronk, Inglis, as well as quite a few others, from scratch. Not one was a name bought from another club.
September 14th 2012 @ 1:09pm
Gleeso said | September 14th 2012 @ 1:09pm | Report comment
Again everyone wanted the junior star Inglis. He was hot property.
September 15th 2012 @ 3:31am
David Heidelberg said | September 15th 2012 @ 3:31am | Report comment
Inglis was a superstar before the Storm got him. Anyone who saw him play knew that.
September 14th 2012 @ 10:35am
brian drian said | September 14th 2012 @ 10:35am | Report comment
simple, it won’t exist.
Murdoch, or his appointed local minions, sooner rather than later will decide that he is sick of taking a huge loss on propping them up in a market that clearly isn’t remotely interested in the game. Sure, it may help sell a few more foxtel subscriptions and seek to justify the hollow claim that the game is anything more than a QLD & NSW rivalry, but ultimately bean counters will prevail. They always do.
It really says something about league, considering Victorians generally speaking would flock to see a snail racing.
September 14th 2012 @ 11:06am
Crosscoder said | September 14th 2012 @ 11:06am | Report comment
I smell a touch of red Bandana head,”the Storm won’t exist in 5 years’.That same journalist predicted in 2000,the club would not last 5 years.It is 2012,so his maths is as good, as his excuse for journalism at times.Petty!
The club is firstly guaranteed additional funding for the next five years.The former NRL admin.have stated monotonously that the mere presence of the storm in the NRL more than makes up for money outlaid.The Storm on Pay Tv and indeed FTA beamed back to the nthn states has better ratings than quite a few NRL clubs.
The fact that first and last rights have been removed from the next TV deal,puts the code in a far more powerful negotiating position,and underpinning the Storm in the 2nd biggest market and the option of private ownership provide further long term opportunities.
The code has money now and more in the future,to do “what they damn well please”.
BTW News has stated that their organisation wants to retain ownership of one club in the NRL.Be it Broncos or indeed the Storm,is open to conjecture.
The presence of the Storm has assisted in growing SOO Vic viewership and indeed G/Fs. It won’t be up to News in the end ,it will be up to the ARLC.
September 14th 2012 @ 11:11am
Pot Stirrer said | September 14th 2012 @ 11:11am | Report comment
Im not a Melb hater but they were cuaght cheating and admitted as much. Its not about bellamy developing them since they were juniors. All other clubs who have succes are forced to lose players that they have turned into good footballers because of salary cap restrictions. It might be ironic that the very players that have made them a force will be thier undermining when they dont recruit
replacement players becuase whilst they are in a team no other good player in thier position will go there to be stuck in 2nds.
September 14th 2012 @ 11:46am
I'mastormtrooper2 said | September 14th 2012 @ 11:46am | Report comment
My question and answer to you “Pot Stirrer”, because most naysayers randomly accuse and abuse the Melbourne Storm player group and coach, rather then the administrators, who where the actual perpertrators, according the David Gallop and Co … Yet, as I mentioned before, not ONE SINGLE SO CALLED PERPERTRATOR had their arse “nailed” to the floor over the NRL accusations, with NO CHARGES LAID … AND, NO JAIL TIME … SO, I ask YOU … WHO are the THEY, you refer too ??? What do you know that no one else does ???
September 14th 2012 @ 12:17pm
Pot Stirrer said | September 14th 2012 @ 12:17pm | Report comment
Ar you serious ? your hanging your hat on the no criminal charges were laid ? John Hartigan, im sure you know who he is, is where i base my comments on. Did you not watch the tv when it all unfolded. If they couldnt prove anything they would not have been able to strip them of the Titles.
September 14th 2012 @ 12:20pm
Dave said | September 14th 2012 @ 12:20pm | Report comment
I would raise the question of the cap status of the Bunnies, Roosters, and Manly. But then again Ian S probably has better things to do than police all of the clubs evenly.
September 14th 2012 @ 12:34pm
Pot Stirrer said | September 14th 2012 @ 12:34pm | Report comment
You conveniatley left out the Dogs and Storm, cowboys and broncos. Why you would single out the roosters who came third last with the lowest average age of players none of which are big name recruits from other clubs suggest you have no clue what you are talking about.
September 14th 2012 @ 1:02pm
Dave said | September 14th 2012 @ 1:02pm | Report comment
As you initial swipe is against the Storm there really seemed to be no need to repeat it. I raise the Roosters as they tend to go on pretty frequent shopping sprees, similar to the dogs, but never seem to come under scrutiny. But then again I suppose Poltis’ position with both the Roosters and NRL would have little to do with that. I think the overall take home message is that all clubs cheat the cap. The Storm at least did it to keep players they had created from the ground up, not splashing money to buy a new team.
September 14th 2012 @ 1:22pm
Gleeso said | September 14th 2012 @ 1:22pm | Report comment
this is a beauty Dave. But no cigar. The “everyone is doing it is” the classic defense of the desperate who have been caught red handed. Melbourne got caught because the smell just kept getting stronger and stronger. Adding established first graders to an already unbelievable line up. There are no other clubs around with that level of stench. Just accept that your club cheated.
September 14th 2012 @ 12:35pm
I'mastormtrooper2 said | September 14th 2012 @ 12:35pm | Report comment
Pot Stirrer – Have you read today’s Rugby League Week – TAKING NO PRISONERS – The Mole – on Page 4 reads … “BETS OFF FOR BRETT … Brett Stewart may have agreed to a rich new four-year deal with Manly – but the NRL is refusing to register the contract … The Sea Eagles are way over their salary cap- to the tune of $400,000 I am being told – and salary cap auditor Ian Schubert won’t ratify Stewart’s contract until they bring their finances back to a more acceptable level” … It seems Mr Schubert is giving Manly “the benefit of the doubt”, which is a whole lot more then he or his ex-boss, David Gallop gave the Storm playing group in 2010 and the Sea Eagles won’t get their wings clipped or even their 2011 Premiership or their NRL record renegged, for that little blunder … I’m damned certain the Manly fans, well at least the ones who will flock tonight to Allianz Stadium won’t have a bad word said about their club’s salary cap calculations – OOPS! AN ERROR OR JUDGEMENT !!! Gee wizz, how dare I remotely insinuate that their could be some fiddling of books going down at Brookvale ??? But, it doesn’t take a Rhodes Scholar to work out that with the signings that Manly have done in the last two years, that something more then their player group was looking lop-sided … And, I won’t assume the players or their coach know about it, until they read the RLW … Why would they ??? Mr Schubert should also check the addings up at the Bulldogs and Rabbitohs, especially if the Titan’s salary cap was looking a more then a little out of kilter this year ??? Thank goodness Gallop’s not around, who knows what would go down – well, with his “reactive” nature and all …
September 14th 2012 @ 12:42pm
Pot Stirrer said | September 14th 2012 @ 12:42pm | Report comment
Im not Manly fan, however they have lost Hodgkinson, are about to lose williams and whare and kite. Also you answer your own question, Schuburt is aware of BS contract, Melb kept 2 (two) sets of books to hide what they were doing.
September 14th 2012 @ 12:54pm
Andy said | September 14th 2012 @ 12:54pm | Report comment
Firstly, 400000 is no where near as bad as the storm. Secondly, at the start of the year Manly were not fined for being over the cap like other teams, so they were under. Lastly, Manly are releasing players, more will leave so that they can fit Brett Stewart into the team.
September 14th 2012 @ 1:56pm
I'mastormtrooper2 said | September 14th 2012 @ 1:56pm | Report comment
The “crime” has very little to do with the amount of defrauding that goes on, but more what the intention was and why … If the “cap’ fits – wear it!!!
September 14th 2012 @ 3:12pm
Andy said | September 14th 2012 @ 3:12pm | Report comment
This year Manly has been under the cap. Otherwise they would have been fined. If they are over the cap by 400000 next year then they deserve to get penalized but until then back in your hole.
September 14th 2012 @ 4:09pm
I'mastormtrooper2 said | September 14th 2012 @ 4:09pm | Report comment
Andy, read the Rugby League Week mate … Brett Stewart’s contract is simply NOT VALID, until his club, yours too by the looks, can get their books balanced … It’s a little like the adage, 1 + 1 doesn’t make 2 … Well not down Brookvale way, apparently …
September 14th 2012 @ 11:12am
Sally gearing said | September 14th 2012 @ 11:12am | Report comment
U guys obviously have seen our up and coming players then Ben Hampton Slade Griffen and Matt Mcgahan and Denny Solomona are 7 9 6 and 1 waiting in the wings and are all being taught by the best at the moment
September 14th 2012 @ 12:30pm
Pot Stirrer said | September 14th 2012 @ 12:30pm | Report comment
Sally, your current spine prob still have 2 maybe 3 years left. If those juniors you mention are any good theyl be snapped up by other clubs as the chase an oppurtunity. Its a bit like the Australian cricket team when Gilchrist,Magrath and warne retired. Like all other clubs the storm will have to go through a rebuilding phase.
September 14th 2012 @ 1:20pm
Sally gearing said | September 14th 2012 @ 1:20pm | Report comment
Pot stirrer it shows how much u actually read about the storm cause Ben Hampton and Denny Solomona who will take over from cooper and billy both signed long term deals to stay at the storm Matt Mcgahan just resigned yesterday long term those 3 are willing to learn from the best and wait it out…Slade only resigned for 1 year more cause he did his knee but I’m sure once he starts playing again storm will sign him long term as well
September 14th 2012 @ 1:26pm
Gleeso said | September 14th 2012 @ 1:26pm | Report comment
cool, i hope those three are comparable to the three they will replace. But I seriously doubt it. Slater and Smith are two of the all time greats. Melbourne will soon learn that they are extremely difficult to replace.
September 14th 2012 @ 11:19am
oikee said | September 14th 2012 @ 11:19am | Report comment
I will tell you something, losing these players will cripple the Storm if nothing is done soon to promote rugby league into every school, every lunchroom, every backyard in Melbourne. The loss of Lockyer at the Broncos is causing ongoing damage, not having a ready made back-up is hurting the club, big time.
With the Stiorm it is different, the game has always let them fend for themselves, and with no help they have made slow progress, well it is time to sink 100 million of that TV dela into this city, if we dont, when those 3 players are finished, the Storm will sink with their little 12 thousand crowd faster than a stone in space.
OUr game has got to sit down, with Governemtns are ask why, why is our game not being played in every school in the country, Private, Public and multi cultural.
We are in 2012, going into the 2050′s, it is not the stone age anymore. Spend the money and get the game into schools, any school who refuses the sport, sue them, sue the damm backsides off them.
Our game is suffering because the fields are not level, we are being biased against big time by Private schools, this is illegal.
September 14th 2012 @ 5:23pm
WoobliesFan said | September 14th 2012 @ 5:23pm | Report comment
Had the broncss recruited better, they would not be so crippled by lockyers retirement.
September 15th 2012 @ 12:42pm
Mantis said | September 15th 2012 @ 12:42pm | Report comment
League is not being played in every school in the country for a number of reasons.
“Our game is suffering because the fields are not level, we are being biased against big time by Private schools, this is illegal.” No its not. You cant force schools to play a sport. By your logic, Schools that dont offer Rugby Union or Soccer are also ‘being biased against’, and is illegal.
And you want to sue schools that dont want to play league? if this is a serious comment you are delusional.
September 14th 2012 @ 11:51am
Sue said | September 14th 2012 @ 11:51am | Report comment
Manly without the Stewart brothers and Jamie Lyon, North Queensland without Bowen, Thurston and Matt Scott, Cronulla without Gallen! All these players are in the same age group as Slater, Smith and Cronk, and all of the teams above will have problems replacing them. Nobody ‘delivered’ our three champions to the Melbourne Storm, they came to the club as teenagers, unwanted in the Queensland system and have developed into world class players through hard work and dedication. As for attracting ‘big name’ players, that has never been part of the Storm DNA, they don’t buy them, they develop them! Widdop, Proctor, Duffie, O’Neill, Bromwich are all products of the 2009 Under 20′s team, and there are more waiting in the wings, Fonua, the first Victorian player, has already shown his talents in the past weeks.
While being aware that everything is closer to the end than the beginning, it has been a privilege to watch these superstars over the past seasons, and long may it continue. Slater, Smith and Cronk are consumate professionals, humble, articulate and a credit to their club and the NRL.
September 15th 2012 @ 6:36am
peeeko said | September 15th 2012 @ 6:36am | Report comment
they have developed very well but every insider knows that the storm (courtesy of News corp) have a much bigger chequebook to throw at 17yos
September 15th 2012 @ 6:56pm
Sue said | September 15th 2012 @ 6:56pm | Report comment
What they have is a top coach, excellent support staff, champion players and a work ethic, culture and discipline that would encourage any young man to venture south to follow in the footsteps of his idols! Slater, Smith and Cronk could all have earned far higher payments interstate, yet they all chose to stay in Melbourne.
September 14th 2012 @ 12:10pm
oikee said | September 14th 2012 @ 12:10pm | Report comment
State of Origin reps: Jharal Yow Yeh (Qld), Trent Merrin (NSW), Josh Dugan (NSW), Tim Mannah (NSW), Jamal Idris (NSW), Matt Gillett (Qld), Jamie Buhrer (NSW), Tony Williams (NSW), James Tamou (NSW), Tim Grant (NSW
The 2011 Team of the Year: 1 Omar Slaimankhel (Warriors), 2 Dane Gagai (Broncos), 3 Konrad Hurrell (Warriors), 4 Mahe Fonua (Storm), 5 James Roberts (Rabbitohs), 6 Carlos Tuimavave (Warriors), 7 Jacob Miller (Wests Tigers), 8 Kane Evans (Roosters), 9 Kurt Baptiste (Broncos), 10 Dale Finucane (Bulldogs), 11 Jason Taumalolo (Cowboys), 12 Alex McKinnon (Dragons), 13 Tyrone Peachey (Sharks), 14 Kenneath Bromwich (Storm), 15 Tim Lafai (Bulldogs) 16 Jack De Belin (Dragons) 17 Kyle Feldt (Cowboys)
You only have to see the youth coming through to realise that league has a bright, very bright future.
LickiLicki, Napa, Rona, Kane Evans, Milford, Edrick Lee,,,, the Storm juniors as you mentioned and many many others, all ready to come through the system.
Still, i think it could be better if we had a national school system like other codes.
September 14th 2012 @ 12:31pm
Scott minto said | September 14th 2012 @ 12:31pm | Report comment
I’m sure it’s been said but they didn’t buy their big 4 players, but the club cheated to make sure they could stay there instead of going elsewhere for more money.
One might also wonder if this has helped the QLD origin team by having the spine playing together for so long, a distinct advantage there to the NSW spine coming from separate teams, ie no combinations or intimate knowledge of each others games
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