A-League teases with new ad [VIDEO]
A-League TV teaser ad - 'WE ARE FOOTBALL' (Image: FFA)
It’s three weeks to the start of the new A-League and Football Federation Australia has got things rolling with a teaser film.
The ad continues the successful brand positioning of last year, ‘We Are Football’.
It sets out to tell the story of the A-League and features some magic moments of last season:
- The silky skills of Tommy Rogic;
- The drama of the grand final;
- A Brett Emerton free-kick;
- Jeremy Brockie goal;
- And some of the contentious tackles and decision, too.
Linking the drama on the field, on the bench and in the stands, it again aims to unite Australia’s footballing fanbase, which is an important goal.
Watch it below.
Last season was a big one – the return of Emerton and Harry Kewell gave the competition a big boost, the standard of football was great and TV ratings and attendances were up.
Several snags were hit early this year, late in the season – Gold Coast United going under, the Clive Palmer outburts, the Nathan Tinkler/Jets fiasco – and the A-League lost some momentum.
But the long-awaited introduction of the Western Sydney Wanderers, and the late addition of Italian superstar Alessandro Del Piero, has restored some buzz. In the midst of the NRL and AFL seasons, Australia’s sporting sector were talking about the A-League.
With the Socceroos in peril, the launch of the Wanderers and the arrival of Del Piero couldn’t have come at a better time.
Now is the moment for the A-League to capitalize on some good news and to go to the next level.
The FFA will be using the “We Are Football” theme for years to come. It wants to energise its base, unite its warring factions (I know it sounds like a political party) and convince NSL and European football fans to get to an A-League game.
This teaser ad is a good start for season 2012-20112. Marketing remains an important plank in promoting what is a very young competition. Let’s have more of it and bring on October 5.
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