A-League teases with new ad [VIDEO]
Roar Guru ![A-League teases with new ad [VIDEO]](http://cdn0.theroar.com.au/wp-content/uploads/2012/09/We-Are-Football-TV-ad-297x211.jpg)
A-League TV teaser ad - 'WE ARE FOOTBALL' (Image: FFA)
Related coverage
It’s three weeks to the start of the new A-League and Football Federation Australia has got things rolling with a teaser film.
The ad continues the successful brand positioning of last year, ‘We Are Football’.
It sets out to tell the story of the A-League and features some magic moments of last season:
- The silky skills of Tommy Rogic;
- The drama of the grand final;
- A Brett Emerton free-kick;
- Jeremy Brockie goal;
- And some of the contentious tackles and decision, too.
Linking the drama on the field, on the bench and in the stands, it again aims to unite Australia’s footballing fanbase, which is an important goal.
Watch it below.
Last season was a big one – the return of Emerton and Harry Kewell gave the competition a big boost, the standard of football was great and TV ratings and attendances were up.
Several snags were hit early this year, late in the season – Gold Coast United going under, the Clive Palmer outburts, the Nathan Tinkler/Jets fiasco – and the A-League lost some momentum.
But the long-awaited introduction of the Western Sydney Wanderers, and the late addition of Italian superstar Alessandro Del Piero, has restored some buzz. In the midst of the NRL and AFL seasons, Australia’s sporting sector were talking about the A-League.
With the Socceroos in peril, the launch of the Wanderers and the arrival of Del Piero couldn’t have come at a better time.
Now is the moment for the A-League to capitalize on some good news and to go to the next level.
The FFA will be using the “We Are Football” theme for years to come. It wants to energise its base, unite its warring factions (I know it sounds like a political party) and convince NSL and European football fans to get to an A-League game.
This teaser ad is a good start for season 2012-20112. Marketing remains an important plank in promoting what is a very young competition. Let’s have more of it and bring on October 5.
Twitter: @johnnyddavidson
Passionate about your football? Then sign up to The Roar's brand new daily football email, delivering Roaring articles directly to you day-in, day-out. You'll love it!
Click here to join now!
Looking to join The Roar team? We're searching for an experienced Group Sales Manager to lead our team in Sydney. Yes, this does mean you get to work with the site all day long! If you're a digital media sales star, we want to hear from you. Apply now.
September 17th 2012 @ 7:57am
Bondy. said | September 17th 2012 @ 7:57am | Report comment
The rap hip hop beat is good for the kids I suppose,I like the raor of the crowd in the commercial and last years add was hard too top as well with the audio narration.
If they acheive their goal of obtaining the old nsl and the european supporter great. I was one once I only use to watch european football epl,serie A,european cups,I now watch and attend A League games with a season ticket ,things do and will change.
I’ve only been involved with the HAL for about 2-3 years now ,love it.
I think we should use something similar to the european cup theme “classical “trumpets and the like, one year.
Did you see Tyson John.
September 17th 2012 @ 8:19am
George said | September 17th 2012 @ 8:19am | Report comment
Great ad! good vibe! good noise!
September 17th 2012 @ 8:29am
Bondy. said | September 17th 2012 @ 8:29am | Report comment
I see John Man Utd may come to Sydney I bet Melbourne get it.
September 17th 2012 @ 9:37am
George said | September 17th 2012 @ 9:37am | Report comment
With Del Piero in Sydney.. it’ll come this way with a packed ANZ to boot!
September 17th 2012 @ 9:43am
Matt F said | September 17th 2012 @ 9:43am | Report comment
Supposedly they’re looking to play 2 games in Australia. You’d think that Sydney and Melbourne would each get one game
September 17th 2012 @ 9:25am
Ian said | September 17th 2012 @ 9:25am | Report comment
its not too bad so far. i guess in comparison to last years with the big guitar riffs and explodes about 25 seconds in with the roar of the Roar crowd in the 2011 grand final which i think was brilliant this ad had a lot to live up to. i keep the link to last years ad handy in my inbox thats how highly i rate it. this has grown on me over the weekend.
September 17th 2012 @ 9:44am
Matt F said | September 17th 2012 @ 9:44am | Report comment
It’s a pretty good ad, but not fantastic. It certainly won’t be one of those ads that you remember for years to come but I think it will do its job well enough
September 17th 2012 @ 9:55am
Futbanous said | September 17th 2012 @ 9:55am | Report comment
The best ad is on the park.
Sure a tasty ad can entice the non committed,but they will only keep coming because of whats on the park.
But I see no problem there,as stated the standard of football was good last season,the best IMO of all 7 seasons,& much improved on seasons 1-5..
Many Euro followers will take a peek this year because of ADP alone,I expect more to become regular supporters of the A-League(at the ground & on TV) than has been the case in the past.
September 17th 2012 @ 10:49am
John Davidson said | September 17th 2012 @ 10:49am | Report comment
Bondy, yes I did see Tyson. Interesting documentary about a controversial figure. And Iron Mike is on his way down under.
I didn’t hear than Man U were coming to Australia, that’s great news. Is it planned for June next year?
This isn’t the full A-League ad, just a teaser. The full TVC may feature ADP, who knows. But excitement is building for the new season, which is great.
September 17th 2012 @ 11:05am
Matt F said | September 17th 2012 @ 11:05am | Report comment
July. A couple of games in Asia then supposedly 2 in Australia. Nothing confirmed yet though
September 17th 2012 @ 4:51pm
Soccerlogic said | September 17th 2012 @ 4:51pm | Report comment
Could have done much better. Poor music and bad crowd audio…
September 17th 2012 @ 5:20pm
Vic said | September 17th 2012 @ 5:20pm | Report comment
It is a video quite typical of the era.
We have to get beyond needing this promotion stunts to where fans care about their team’s results and go for that. We have a long way to go as we are still needing gimmickry.
September 17th 2012 @ 7:51pm
Bondy. said | September 17th 2012 @ 7:51pm | Report comment
Who’s we,what positve comments have you ever made about the sport in this country, every things negative from you ?.
You’ve never said anything positive about the sport in your life how can we take you seriously here.
If you dislike it ,it must be good.
September 18th 2012 @ 12:23am
Kasey said | September 18th 2012 @ 12:23am | Report comment
When it comes to serial Socker knockers like Bondy, best to remember the phrase: “there is no you in we, because we aren’t speaking French” that catches a lot of cultural and sporting Eurosnobs out.
I like the new TVC, but as Mentioned by Sean below, the FoxSports forever football is pretty hard to knock off #1 ranking. FWIW I thought the original “Football but not as you know it” adverts were very clever and showed the fledgling HAL in a great light.
September 18th 2012 @ 7:56am
Bondy. said | September 18th 2012 @ 7:56am | Report comment
Great to see Casio receive he’s Australian citizenship. Good luck for wednesday will be watching.
September 17th 2012 @ 8:07pm
Fussball ist unser leben said | September 17th 2012 @ 8:07pm | Report comment
“We have a long way to go as we are still needing gimmickry.”
1. Cricket: “Come on Aussie Come on”; jingle specifically written to attract fans?
2. NRL: “Simply the Best” … aging US rock star, with ZERO history with RL, belting out a tune?
3. AFL: “Long way to the top” – 1970s hard rock?
I guess, you don’t consider these to be gimmicks? They weren’t promotion stunts?
If you just heard the NRL & AFL jingles, you wouldn’t have a clue they were marketing a sport.
But, because it’s SOCKAH, you have to post your daily negativity?
Glad you care so much to spend your precious time criticizing our Beautiful Game & our Beautiful League.
PS: Must keep an eye on Vic’s writing style. Lots of common themes with another daily football critic, who goes by many names: The Cattery, TC, MyLeftFoot, Mister Football, etc. etc.
September 17th 2012 @ 8:20pm
Johnno said | September 17th 2012 @ 8:20pm | Report comment
Fuss europe are far more sophisticated the, the Europeans have culture to there promotions like the UEFA champions league song. Opera, and culture. And we still have a long way to go.
September 17th 2012 @ 8:32pm
Bondy. said | September 17th 2012 @ 8:32pm | Report comment
Johnno you say in a sense where not really as clutured as the europeans ,but you know the anthem to the champs lge and your from rugby,operatic and cultural is great when I hear the champs lge in the bernabau I feel a high.
September 17th 2012 @ 10:46pm
Johnno said | September 17th 2012 @ 10:46pm | Report comment
I agree bondy it sounds good, rugby has a lot of culture in the French clubs in the south of France, with lots of songs. And also in wales they sing hymns at the matches welsh choirs. England also sing sweep low chariot.
September 20th 2012 @ 12:52am
Seriously, Who says Oi? said | September 20th 2012 @ 12:52am | Report comment
It’s not “sweep low chariot”. It’s also not an English song. http://en.wikipedia.org/wiki/Swing_Low,_Sweet_Chariot
September 17th 2012 @ 10:49pm
Vic said | September 17th 2012 @ 10:49pm | Report comment
What exactly is wrong with the word “soccer”? We need to have a word to distinguish the game from all the other foot-balling games we play. Football in the southern states has always been our native game. British/English football came later. People just get confused so just relax for heaven’s sake.
Everything that comes out of Europe is not culturally superior to our own either. Their little debt problems and numerous wars they have dragged us into over the years for example.
Another thing too, you one eyed soccer people who only see soccer and hate all other sports should lighten up and not think the world is against you. You actually put people off “your” game because of people like you.
Out of curiosity, what level did you actually manage to play soccer at? Or are you just an armchair fan?
September 18th 2012 @ 6:59am
Punter said | September 18th 2012 @ 6:59am | Report comment
Vic, football is many things to many people & in the southern states football is the native game, but even in the northern states of the same country, the native game is AFL. There is nothing wrong with the name Soccer, it is used, but to most football fans the rea name is football, as it is for you & many others in 4 states in 1 country football is the native game.
The question to you is why do you hate football (as I know it) so much, all your posts are so negative, why bother?
September 18th 2012 @ 8:29am
Bondy. said | September 18th 2012 @ 8:29am | Report comment
Vic.
Do you actually think you will garner more support for your sport /cause running around telling people what they can and cant call sports here,it’s interesting all aussie rules people do here is worry about people like me calling the sport football, all the time. I think we are making major inroads with football in australia and we’re having certainly a major impact on your mind.
You have the most important games of your sport coming up and your sitting here worrying about us and our sport thats not good and doesn’t look good either.
September 17th 2012 @ 9:14pm
Sean said | September 17th 2012 @ 9:14pm | Report comment
Well, the ads are certainly improving.
I think the Fox Sports Forever Football is still the benchmark as far as football advertisements from Australian media is concerned.
http://youtu.be/nTx4tIG7NjM
Says it all really.