Welcome to the world of free agency
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It’s here. Consider this Year Zero in the meat market of player movements in the AFL. Free agency has arrived, and everything we think we know is wrong.
Well, not quite.
A lot is about to change. A lot has already changed, in fact, after just one day.
Brendan Goddard, the prized No.1 draft pick of 2002, has done his time at St Kilda and has now opted to ‘defect’ to Essendon.
Richmond secured unwanted Crow Chris Knights, and another player from a South Australian club is likely to follow him – Troy Chaplin, the Port Adelaide defender.
Chaplin’s teammate, Danyle Pearce, looks like he’s off to Fremantle. It will be hard for Port to match either of these offers given there is no coach, no president and half the board is about to be punted.
Power supporters, on the other hand, will happily drive either of them to Adelaide Airport – a fresh start is needed for all parties.
Meanwhile, Quentin Lynch has his sights set on a switch from West Coast to Collingwood, and Demons veteran Brent Maloney will also auction off his rights to the highest bidder.
Quite the flurry of activity.
Especially considering that the AFL universe is so accustomed to anticlimactic trade periods where absolutely nothing happens until 20 minutes before deadline, at which point nothing is still a good chance of happening.
It almost feels like the opening of the English Premier League transfer window – or better still, that date six months out from the expiration of contracts, when round-ball footballers can entertain moves anywhere else in the world.
It’s tremendous. The AFL will be delighted, because it will keep the sport in the headlines for another few weeks yet.
Players are stoked that for once, their moves are on their terms.
And importantly, clubs that have the foresight to plan ahead, manage their lists and work within the restrictions of the salary cap will be further rewarded.
This free agency period comes straight after one of the all-time classic Grand Finals, contested by two teams who have hung around the upper echelons of the AFL for near half a decade.
The Swans in particular stand as proof that you don’t need to bottom out to rebuild. In the context of free agency and the loosening of player movement restrictions, this is key.
After winning the 2005 flag, Sydney flat-out refused to let their premiership window to slam shut.
We all know the story, that the ‘Bloods’ are a side made of bit-part players and unwanted roughies that thrived under the guidance of two coaches who put culture first, Paul Roos and John Longmire.
Sure, there are stars. But the reason why everyone reaches for the ‘Bloods’ card is because of this undeniable truth: culture is king.
Sydney’s culture of excellence is self-fulfilling. The ‘no dickheads’ policy ensures it stays uncontaminated.
Add in the right leadership, dead-eye recruiting and an intelligent tactical framework, and it’s no wonder why the whole of the Swans is greater than the sum of the club’s parts.
St Kilda stands in contrast to the Swans as the side that hoarded draft picks, rose to the top and then failed to capitalise or sustain it.
Now in the space of three years they have been walked out on by a No.1 selection in Goddard and a No.2 in Luke Ball. Both are elite midfielders.
Meanwhile, Sydney’s big fish choose to stay put. If and when replacements are needed, the club either finds treasure in the AFL scrapheap or digs up overlooked gems at the draft.
The challenge for struggling clubs is to emulate the Swans by taking the little pieces available on the market and putting them together in the right way to form a cohesive unit.
Free agency is only going to help speed that process up, but only for those clubs with a plan.
Vince Rugari is an Adelaide-born journalist who cut his teeth on the sporting graveyard that is the Gold Coast. He fancies the round ball and the Sherrin, and used to be a handy leg-spin bowler before injury curtailed a baggy green push. He is a Port Adelaide fan by birth, as painful as that has been recently. He's now sports editor of The Area News in Griffith, NSW.
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October 2nd 2012 @ 9:28am
Matt F said | October 2nd 2012 @ 9:28am | Report comment
Free agency will encourage other clubs to do what Sydney has done. It’s now much easier to recuirt a player who plays a specific role and fills a need. As you said it has to be the right player though. I think the Tigers have done pretty well in with their free agency pick ups so far.
October 2nd 2012 @ 10:17am
Vince Rugari said | October 2nd 2012 @ 10:17am | Report comment
Agree. Fremantle nabbing Danyle Pearce is a great move too – he’s classy and quick, but clearly and dearly needs a move away from Port. Complacent these days. But he could slot into any side in a running flank or wing role and do a job.
October 2nd 2012 @ 10:32am
Winston said | October 2nd 2012 @ 10:32am | Report comment
I think it’s harder than that. Any scout can identify talent, but it is what you do with it that matters. Sydney identified that they needed more scoring firepower so they got Morton. Then they didn’t play him even though he was scoring lots of goals. They have turned this guy around in a matter of months. Now Morton will probably go on to play better and better at the Swans and I daresay no club would be able to tempt him to move ever. I highly doubt if Fremantle and Richmond can do the same.
October 2nd 2012 @ 11:26am
Matt F said | October 2nd 2012 @ 11:26am | Report comment
No doubt it’s harder than just “who has talent.” Its more about whether a player can fill a role. Chris Knights wasn’t getting a game with the Crows but the Tigers may have a specific role in mind that suits his strengths. They certainly need a medium-sized forward like him just like they need a tall defender like Chaplin. Whether these players succeed at punt Road is something that we won’t know for a little while but they do seem to at least fill structural needs for the Tigers.
Not all of the Swans recruits have needed as much time as Morton either. The likes of Kennedy, Mcglynn and Mumford and Jolly back in the day slotted in straight away because their attitudes fitted in quite easily with the rest of the side. Morton needed time because we needed to change his attitude around. I’m not quite up to speed with Knights and Chaplin’s backgrounds but I don’t think either of them will need major changes in attitude.
Pearce is another story but Ross Lyon’s track record would suggest that he’s pretty good at getting the best out of players.
October 2nd 2012 @ 10:19pm
I wouldn't want to be part of Lyons track record said | October 2nd 2012 @ 10:19pm | Report comment
Yeh mate we al know about how lyon gets what out of his players, just look at the handbag dawson. The guy has barely scored a dreamteam point and will never win a brownlow vote. That is not because he is an unsung hero, it is because the guy is pathetic and the only reason lyion wanted him was more than personal.
October 3rd 2012 @ 1:29pm
Matt F said | October 3rd 2012 @ 1:29pm | Report comment
Yes because his record at St Kilda was so poor…..
And freo showed absolutely no improvement at all this season under Ross lyon…
October 3rd 2012 @ 1:37pm
Brendon said | October 3rd 2012 @ 1:37pm | Report comment
I’m a port member and have become increasingly frustrated with Pearce’s demeanor and lack of defensive effort, I wonder how he will go with Ross Lyon breathing down his neck. Glad to see him get a chance at another club, even glader to see him leave port and free up half a million dollars – Ditto for Chaplin
October 2nd 2012 @ 10:34am
thesportsguy said | October 2nd 2012 @ 10:34am | Report comment
im pretty excited about free agency … i thing the best sports leagues in the world is the NBA/NFL, and for AFL to start copying at least the free agency system is pretty exciting. heres hoping they also adopt the lottery picks from the NBA and abolish the current system.
October 2nd 2012 @ 10:58am
Cameron said | October 2nd 2012 @ 10:58am | Report comment
Tippett gone from Adelaide
October 2nd 2012 @ 11:00am
Vince Rugari said | October 2nd 2012 @ 11:00am | Report comment
Not a free agent. But with his salary off the books, Adelaide will go for some free agents now.
October 3rd 2012 @ 1:24pm
Smokey said | October 3rd 2012 @ 1:24pm | Report comment
Who?
Crows would be better off using the Tippett money to front load the contracts of their other stars (is this possible?) and use the savings to make a serious run at some higher calibre players next year.
October 3rd 2012 @ 1:36pm
Matt F said | October 3rd 2012 @ 1:36pm | Report comment
I’d agree with that. There’s no massive name free-agents left, though they could look to trade for someone (again I’m not sure who though,) especially if they really believe that they can challenge for the flag next year
They can front load contracts, though many players will already be under contract so it might be a little challenging. I can’t see why players (Dangerfield, Walker, Sloane etc) wouldn’t re-negotiate the same deals but with more money up front if it meant they could keep their list together, or even add to it down the line.
October 2nd 2012 @ 11:02am
Brian said | October 2nd 2012 @ 11:02am | Report comment
My only query on the system is why if Essendon take Goddard off St Kilda the rest of the clubs pay by giving up a first round pick?
Does this mean that if Ablett goes to Collingwood and Pendelbury goes to Gold Coast the clubs could trade and each get a first round pick?
October 2nd 2012 @ 11:30am
Matt F said | October 2nd 2012 @ 11:30am | Report comment
My understanding is that the picks received aren’t based on individual deals but as net result of all free-agency deals for each club over the period. In other words if the Saints were to pick up a player who matched Goddard’s level in this free-agency period then they would cancel each other out.
So to use your scenario the AFL would probably rule that the gains GC and Collingwod have made during free-agency cancel out the losses so they wouldn’t get any extra picks.
I’d love someone to confirm this. Or let me know that I’m colmpetely wrong
October 2nd 2012 @ 11:36am
Nathan of Perth said | October 2nd 2012 @ 11:36am | Report comment
That is pretty much how it works.
October 2nd 2012 @ 11:08am
Cameron said | October 2nd 2012 @ 11:08am | Report comment
Port Adelaide have a president, David Koch was confirmed as president of the Port Adelaide Football Club (AFL) this morning.
October 2nd 2012 @ 11:31am
Matt F said | October 2nd 2012 @ 11:31am | Report comment
He’s got the profile that they desperately need but it does seem a bit odd that their president will be based in another city. Then again i guess Eddie did it when he ran channel 9 for a little while?
October 2nd 2012 @ 3:29pm
Vince Rugari said | October 2nd 2012 @ 3:29pm | Report comment
He wasn’t confirmed at time of writing. Regardless, he’s a really good get for the Power.
October 2nd 2012 @ 4:03pm
Strummer Jones said | October 2nd 2012 @ 4:03pm | Report comment
Hmmm. Why do you think so?
October 2nd 2012 @ 10:34pm
Cameron said | October 2nd 2012 @ 10:34pm | Report comment
When was the time of the writing of the article??
October 3rd 2012 @ 1:48pm
Brendon said | October 3rd 2012 @ 1:48pm | Report comment
A financial expert, with a High profile and the club at heart, he’s been our number 1 ticket holder for year. This really is a good get for Port. I work for Telstra, with conferencing equip nowadays it means you can pretty much be in the same room together, no problems with the distance.
October 3rd 2012 @ 3:10pm
Strummer Jones said | October 3rd 2012 @ 3:10pm | Report comment
Hmmm. I think he qualified as an accountant in 1979, did a little bit of work in the area, and then became a finance reporter very early in his working life. Not sure that qualifies as a ‘financial expert’. Then again, The Australian reports today that he has his fingers in a lot of pies and seems heavily involved in the Sydney Kings. I generally agree that experience counts above academic qualifications.
I’m just querying whether Port have really thought this through. From 5,000 miles away, its difficult to determine.
October 2nd 2012 @ 11:11am
Brendan said | October 2nd 2012 @ 11:11am | Report comment
Good article Vince particularly the comparison between Stkilda and Sydney’s drafting.
October 2nd 2012 @ 3:30pm
Vince Rugari said | October 2nd 2012 @ 3:30pm | Report comment
Thanks mate! I feel like bottoming out is about to go out of fashion, if it hasn’t already. Damages clubs way too much in terms of mentality and culture, and some don’t recover at all.
October 2nd 2012 @ 6:29pm
nick said | October 2nd 2012 @ 6:29pm | Report comment
maybe, maybe not. for example, WC Eagles came last in 2010, then 4th in 2011 and 5th in 2012 after picking up Gaff, Darling in draft and getting Glass, Kerr , Shuey back from injury.
October 3rd 2012 @ 1:16pm
brendan said | October 3rd 2012 @ 1:16pm | Report comment
Every side that made the eight this year has been in a prelim in the last six years (you dont include 2012 in the six years ).So on that statistic alone bottoming out is pointless. With the new drafting rules i fear some sides will never ever get to be in a position to have a shot at a flag.
October 2nd 2012 @ 9:42pm
Dtox said | October 2nd 2012 @ 9:42pm | Report comment
Vince, I think you are being a bit harsh in singling out St Kilda. Atleast they enjoyed some success with their draft picks unlike Melbourne, Richmond or Carlton.
October 2nd 2012 @ 9:48pm
Vince Rugari said | October 2nd 2012 @ 9:48pm | Report comment
None of those sides lost Goddard
October 3rd 2012 @ 1:45pm
Brendon said | October 3rd 2012 @ 1:45pm | Report comment
Free agency – Great for the big clubs, but what about the Port’s, GWS/GC (when the AFL stops propping them up), Bulldogs, North etc. They won’t be able to make it to 100% of the salary cap so therefore cannot compete. Free agency is good but I think the Salary cap is to high, also there is still plenty going on outside the cap, look at the Don’s offering Goddard a job outside the Salary cap, how can our little clubs compete with that? We all know that sort of stuff happens, Riccuto got a pub over here in Adelaide.
Hawks, Don’s, Collingwood, West Coast, Adelaide, Freo, Richmond – These are your permanant top seven with the odd over performer, why, because they have the funds.
Think – Man U, Man C, Liverpool, Arsenal & Chelsea, when’s the last time anyone in the EPL won anything other than these clubs? I am not watching a sport my club has no chance of winning – I’m a Port supporter BTW
Happy to see players move, but the cap’s to high for all the clubs.
October 4th 2012 @ 1:39am
Trick said | October 4th 2012 @ 1:39am | Report comment
i think the epl goes alright for a leauge apparently ruined by free agency…
October 5th 2012 @ 9:56am
Brendon said | October 5th 2012 @ 9:56am | Report comment
My point was not about the state of the leagues coffers, it was about the unevenness of the competition, wonder how West Ham supporters feel, or Reading etc. When sport becomes obsessed with money, it loses appeal as only the large clubs will truly succeed. So yeah the AFL will go on with a few super clubs and then a whole lot of feeder clubs, ala the EPL. Being a Port supporter I’m not interested in being a feeder club, what’s the point?
October 5th 2012 @ 9:57am
Brendon said | October 5th 2012 @ 9:57am | Report comment
Where did I say the EPL was ruined by the way?