Bellamy and Storm prove rorting not the secret to success
By Andrew Sutherland, 8 Oct 2012 Andrew Sutherland is a Roar Expert
- Tagged:
- Craig Bellamy, Melbourne Storm, NRL, Rugby League
Craig Bellamy wears a Gatorade shower following the NRL Grand Final between the Canterbury-Bankstown Bulldogs and Melbourne Storm at ANZ Stadium in Sydney on Sunday, Sept. 30, 2012.(AAP Image/Ben Zonner)
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The Melbourne Storm will never escape their past as major salary cap rorters. In fact, as a result of the breaches, part of its history – the magnificent era of three minor premierships and two premierships – officially no longer exists.
In April 2010 when David Gallop first revealed the salary cap breaches and announced the punishment, he concluded with, “The team’s results speak for themselves”.
All they could do was try to prove that the breaches and the deception engineered by Brian Waldron were not necessary for success.
Last year’s minor premiership was a significant step, but the premiership victory on Sunday was the final proof.
After the grand final, as the Storm players came together to celebrate, something stood out. It was a group of four that remained tightly bound for an extended period.
Bryan Norrie – celebrating his rise from the rubbish heap to premiership glory – went to join but then realised the sanctity of the gathering, and moved on. Young Jesse Bromwich arrived to press his large frame against the group before also breaking away.
The group contained, of course, Cameron Smith, Billy Slater, Cooper Cronk, and Ryan Hoffman: the only players to have participated in all of the club’s five grand finals under Bellamy. Despite their claims they won the ’07 and ’09 titles, this one was clearly special.
Gallop also made a significant error during his 2010 announcement – one that is still being made by some journalists and league supporters today.
He declared that the breaches had allowed the team “to attract and retain some of the biggest names in rugby league”. Actually, it was rejection from other clubs that attracted most players to the Storm. No spending, covert or otherwise, went towards buying superstars. The failure of the NRL to recognise the quality of the Storm’s player development still irks the club.
Waldron organised the breaches in order to retain players who were made champions under Bellamy’s tutelage. He feared they would be purchased by poaching clubs using illicit means of their own.
Whenever Craig Bellamy is asked about Brian Waldron, he says, “I’d rather not mention his name here.” He has aged significantly over the past two and a half years, as he has tried to restore his great legacy.
Some have argued that he is still benefitting from the retention of three of the game’s superstars in Smith, Slater and Cronk, who again showed their supreme class when it counted on Sunday. There could be some truth to that, although they have claimed they would never have left the club.
I can’t recall any opposition coaches or players claiming that the salary cap breaches were responsible for the Storm’s era of dominance.
All other clubs praise the work ethic of Bellamy and his players and, more importantly, they continue to poach from Melbourne – the best indication of its standing.
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The Crowd Says (19) | Page 1 of Comments
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- Craig Bellamy, Melbourne Storm, NRL, Rugby League

October 8th 2012 @ 7:39am
Steve b said | October 8th 2012 @ 7:39am | Report comment
What if anything happened to Waldron ?
October 8th 2012 @ 10:01am
Campaign to return Melbourne's lost premierships said | October 8th 2012 @ 10:01am | Report comment
Nothing… and that is what hurts the most.
October 8th 2012 @ 9:12am
rl said | October 8th 2012 @ 9:12am | Report comment
Andrew, I’m certainly sympathetic to those who claim the Strom may not have been able to retain “the spine” if all thing were equal. Look at Inglis’ case – seems to be no coincidence that once things were being played straight, they weren’t able to keep him, yes?
But I also agree with your comments about player development. None of the big 4 (or 5 if you inlude Hoffman) would be where they are without the influence of the Melbourne player development process. Interesting to note, how many players have left Melbourne to go on to better things? Inglis is an obvious choice, but then again he hasn’t really gone on to better things, and actually took a little while to get back to what I’d argue is the level he was playing at for the Strorm. But I can’t really think of any others (happy to be proven wrong). So they really are very good at keeping the ones they REALLY need. They probably had been planning for the day one of the big 4 would leave, and I suspect that the only “untouchables” were Cronk & Smith.
The policy of picking up “last chance” desperados has also worked a treat for them – blokes with talent but issues, who play hard for the chance at an upgraded contract. Again, in a lot of cases, the Storm will treat these guys as 1 or 2 season prospects at best, as it seems once they get that upgraded contract, they seemingly ease back on their effort.
And did I see in the weekend’s media Bellamy and staff off to Europe/UK on a study trip of some of sports most successful franchises (incl. Saracens rugby)? I know all clubs seem to do it, but the Storm just seem to be better than most at applying it.
October 8th 2012 @ 9:36am
Matt F said | October 8th 2012 @ 9:36am | Report comment
I can understand that arguement but that then leads to another question – If breaching the cap had no impact on them winning the two premierships, then why did they still do it?
October 8th 2012 @ 10:17am
Campaign to return Melbourne's lost premierships said | October 8th 2012 @ 10:17am | Report comment
I think it was a case of them being the victims of their own success. Just about everyone in those premiership winning sides had debuted for the Storm. Certainly the big 4 had but then they went on to win premierships, play Origin and for Australia. All those achievements deserved big pay rises to pay them what they were worth and that is where the problems began.
It is important to remember that Melbourne is not like Sydney. In Melbourne, the Storm are the only RL club in town. They are also in a hostile environment where everything and everyone around them talks AFL. The press largely ignore them and they are trying to build something special. In other words, they are very isolated. The Storm then becomes like a family to these guys. They debut for the storm, train with them, grow with them and tasted success with them, they buy a house, move in family and start to set up a life. To move clubs for a better contract means ripping all that up. In Sydney in might mean a longer drive across town. For this reason players don’t want to move. Why else is finch and hoffman coming back to the club that kicked them out ? Finch in particular give he is a Sydney lad and only played for them for 2 years. This is what Gallop never understood or never cared to listen.
The salary cap was designed to stop rich clubs poaching all the best players from clubs that had developed them. Ironically, this was exactly the reason why Melbourne breached the cap. It is now time to redress the over reaction and restore some pride.
October 8th 2012 @ 10:29am
Matt said | October 8th 2012 @ 10:29am | Report comment
Yes, I think all kind of breaching is wrong, but if one kind is better than another, it’s what the Storm did. They did it to pay their players more money, given most were on less money then they deserved. It’s almost ironic that whoever does the best recruiting and raising of players, ends up having them taken by other clubs because they won’t fit, you might as well only work on a handful of players because improve too many and they have to go.
Versus just buying players left and right even though you’re knowingly over the cap.
October 9th 2012 @ 3:35pm
Jimbo said | October 9th 2012 @ 3:35pm | Report comment
I was under the impression that the salary cap was more to do with maintaining a relatively equal competition, as opposed to an EPL – style comp where only a couple of clubs can realistically hope to win, than preventing poaching of players.
October 8th 2012 @ 10:33am
MattRusty said | October 8th 2012 @ 10:33am | Report comment
…because everyone else was apparently doing it too. Apparently Waldron highlighted the problem many times to the powers that be but his concerns dismissed. If u cant beat ‘em, join ‘em prevailed. Problem was there was a whistleblower who came out. Rare thing.
October 8th 2012 @ 11:00am
Campaign to return Melbourne's lost premierships said | October 8th 2012 @ 11:00am | Report comment
If Waldron had stayed, the Rugby League world might never have found out. I am sure that when this happened many RL boardrooms went into panic mode. Unfortunately the Storm put the spot light on the problem and were severely punished for it. It had to be done, a message had to go out and Melbourne deserved to be punished. Unfortunately those that were hurt the most were the innocents, the rat that caused it all got away free and is now trying to re-enter the sporting world.
I am sure that when this broke many a CEO would have been thinking “there but for the grace of god go I”
But its now over, the culprits are long gone and Melbourne are rebuilding. Its time to give those innocents some closure.
October 8th 2012 @ 11:54am
Mals said | October 8th 2012 @ 11:54am | Report comment
Which “innocents” are you taking about? Bellamy, Cronk, Smith & Slater?!? LOL.
October 8th 2012 @ 4:16pm
Campaign to return Melbourne's lost premierships said | October 8th 2012 @ 4:16pm | Report comment
YES as well as the fans.
And before you jump on saying they must have known, I don’t buy that. As an employee, it is my duty to earn as much as I can to provide a living for my wife and kids, when the boss comes along and say’s here is a pay rise, I say can’t you afford a bit more ? I don’t question whether its within the company’s budget. Those players were focussed on winning not worrying or double checking what Waldron was doing. And before you say they must have known …. WHY ?…. Schubert didn’t and it WAS his job to check. He had access to all the information that could have been accessed, the players didn’t, he is trained to look for these things, the players aren’t and still he didn’t spot it. How on earth do you think the players knew ?
October 8th 2012 @ 4:25pm
Andrew Sutherland said | October 8th 2012 @ 4:25pm | Report comment
Mals and Campaign,
The culpability of the leading players still remains an issue. In their defence it has been suggested that the seemingly stupid decision to keep two sets of books was b/c the extra payments/bonuses etc were presented as legitimate contracts to the players and third parties.
October 8th 2012 @ 4:35pm
Campaign to return Melbourne's lost premierships said | October 8th 2012 @ 4:35pm | Report comment
“The culpability of the leading players still remains an issue”
Not according to the Australian Tax Office or the Victorian Police or even News Ltd investigators (PriceWaterhouseCoopers I think ???) or our very own NRL. No evidence of wrong doing could be found by any of those illustrious bodies.
Anyway, my main point when I referred to innocents were the fans rather than the players.
October 8th 2012 @ 6:59pm
sheek said | October 8th 2012 @ 6:59pm | Report comment
You see Andrew,
This is where the penalties against Melbourne are meaningless. Official or not, I & many other sports fans know that Melbourne since 2006 have won 3 premierships & 3 minor premierships. And bugger what’s official or unofficial.
I don’t pretend for one second that anyone else but Melbourne won the 2007 & 2009 NRL premierships. And everyone else involved in rugby league knows it whether they want to admit it or not.
How much the players knew of the rorting is something we can never know for sure. But the real culprits – management – were hit by the equivalent of a feather duster while the club, the players, the fans & the game wore the punishment.
What happened to Melbourne was reactive & poorly handled IMHO.
October 8th 2012 @ 8:37pm
MattRusty said | October 8th 2012 @ 8:37pm | Report comment
Here, here Sheek, I second that. All that.
October 9th 2012 @ 2:30pm
bbt said | October 9th 2012 @ 2:30pm | Report comment
Here, here, I third it!
October 10th 2012 @ 5:15pm
David Heidelberg said | October 10th 2012 @ 5:15pm | Report comment
When the Storm cheated the Eels out of the last of their ill-gotten GF wins the Eels had to release half a dozen players while the Storm kept buying more, including Lowrie from the Eels. If Parra cheated to retain all their stars over the years they would have embarassed the ‘player development’ of the Storm.
October 10th 2012 @ 6:53pm
Horatio said | October 10th 2012 @ 6:53pm | Report comment
Storm paid over the odds to get juniors to come to melbourne (explain Hugh McGahans son leavinng Auckland where he was a star player to come to Melbourne. Inglis and Folau were stars as kids but went to melbourne – why not Brisbane or Newcastle near where they lived…Everyone still balmes Waldron but the rport found 5 officails at fault and O’Sullivan is still the Roosters recruituing manager so he escaped penalty too.. This feeble blame Waldron excuse is just News Ltd buck passing where any right thinking person would understand that the money providers must have known…
October 12th 2012 @ 8:48pm
margaret young said | October 12th 2012 @ 8:48pm | Report comment
Parra released players after the 2009 GF and then bought other players (includingTimana Tahu). Storm also released several players, including Origin and Test stars (which in fact they do each year). Dallas Johnson, Will Chambers, Steve Turner and Aidan Tolman were all released. They did not “keep buying more players”. Lowrie was given a lifeline after the Eels let him go. He went on to become a much better player at Storm than he was at either the Eels or the Knights, which is usually the case with players who come from other clubs. If the Eels had kept every player they ever developed, it would have made no difference to the Storm. T