Nine’s future on tenterhooks
By Stephen Bartholomeusz, 16 Oct 2012 Stephen Bartholomeusz is a Roar Rookie
- Tagged:
- Nine Entertainment Group
Nine Entertainment Group (Image: Supplied)
Nine’s lenders will meet today to decide whether to pursue a scheme that reconstructs its $3.3 billion or so of debts and sees its senior lenders take control of the network or to call in the administrators.
For much of this year there has been a negotiation occurring between the senior lenders, owed about $2.2 billion after the recent sale of Nine’s magazine business for $525 million, and Goldman Sachs, acting on behalf of mezzanine debt investors owed just over $1 billion.
The current equity holder, private equity firm CVC Asia Pacific, has effectively lost the $1.9 billion its investors paid for Nine in 2006 so the negotiation is about how much, or how little, Goldman’s investors will get in a scheme.
The key players on the lenders’ side of the negotiating table are two US hedge funds, Oaktree Capital and Apollo Global Management, who own at least 40 per cent of the senior debt.
Along with other hedge funds, the two firms acquired their exposures at prices around 70 to 80 cents in the dollar.
Goldman has been trying to use its ability to veto a scheme to recover something for its investors, to whom it has a fiduciary obligation.
Originally it proposed a reconstruction that would have seen the senior lenders exchanging their $2.2 billion of debt for $500 million of cash, a continuing $1.25 billion commercial facility on normal terms and 70 per cent of Nine’s equity. Its funds would have swapped their $1 billion of second-tier debt for a 30 per cent equity holding valued at something over $400 million.
Not surprisingly the lenders thought that was a bit rich given their view that the Goldman funds’ exposure, with CVC’s, has been wiped out.
Nine’s management recently came up with a compromise proposal, which Goldman reluctantly accepted. Under Nine’s scheme Goldman would receive about 7.5 per cent of the equity in a Nine which would have about $1 billion of debt and an enterprise value of about $2.5 billion.
Goldman was agreeing to another $300 million or so ‘hair-cut’ on top of the $550 million or so that it had already been prepared to take, although it would also receive some warrants that would deliver more value if Nine were ultimately sold for more than the original face value of the senior debt.
In effect, it would get between about $110 million of equity and about 12 per cent of the upside in any sale that might ultimately have seen it retrieve perhaps $150 million of its clients’ $1.1 billion.
The senior lenders, led by the hedge funds, however, think that is far more than the clients’ deserve. They countered with an offer of two per cent of the equity plus 10 per cent of the value achieved in any eventual sale above the $2.2 billion or so of senior debt. That’s perhaps $30 million or so of equity value plus the potential upside.
The hard line has prompted Goldman to say that “enough is enough” and threaten to force Nine into administration if the senior lenders refuse to endorse Nine management’s proposal, although in practice it would be Nine’s board that would have to call in the administrators if the lending groups can’t reach an agreement.
The bemusing aspect of this last-minute bout of brinkmanship is that, from the senior lenders’ perspective, they are talking about relatively inconsequential sums – a few tens of millions of dollars measured against the billions they have on the table — given the implications of Goldman forcing Nine into administration.
The senior lenders are said to be confident that they could recover their exposures from an administration, or perhaps acquire Nine themselves in a debt-for-equity swap negotiation with the administrator.
The downside risk is that Nine’s business would be disrupted and perhaps destabilised if it fell into administration, with a questionmark over the status of some key programming contracts and speculation that Kerry Stokes’ Seven West Media has been dangling a prospective safety net in front of Nine’s chief executive, the well-regarded David Gyngell, offering him its CEO role.
With the advertising market still deteriorating and Nine yet to receive the full revenue benefit from its rating resurgence this year it wouldn’t be the best of times to put a television network up in a distressed sale.
The more logical option would be for the lenders to construct their own “take-and-hold” strategy via a scheme which created a viable capital structure for Nine outside of an administration with the aim of supporting it through the bottom of the advertising recession in the hope that they hedge funds can make a killing on their equity exposures in a few years’ time.
The senior lenders would, even on the management’s proposed apportionment of value, hold 92.5 per cent of the equity and retain 88 per cent of the upside above $2.2 billion in any eventual sale or re-flotation of Nine.
In a scheme they would have full control of their destiny. In an administration there would be additional risks and inevitable damage to the business.
For Nine’s sake, and given the disparity between the value being haggled over and the overall value at stake, one would assume a compromise will be reached. The problem with brinkmanship, of course, is that there is always the potential that one of the parties will misjudge where the other’s non-negotiable bottom line lies.
This piece first appeared in Business Spectator, where Stephen Bartholomeusz is the Associate Editor. For more information go to businessspectator.com.au
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- Nine Entertainment Group

October 16th 2012 @ 4:27pm
Tristan Rayner said | October 16th 2012 @ 4:27pm | Report comment
Roarers, we reached out to Business Spectator to run this deeply informed article by Stephen Bartholomeusz, as Nine Entertainment Group’s debt problems have obvious meaningful implications around the future of the just-signed NRL TV media deal and Cricket Australia’s upcoming media deal.
Our thanks to Business Spectator for allowing us to run the article to boost awareness of the situation surrounding Nine.
Tristan (Editor).
October 16th 2012 @ 4:54pm
John said | October 16th 2012 @ 4:54pm | Report comment
Informed piece, and it seems the fallout from the deal could be catastrophic for anyone from unsecured creditors right through to the sporting bodies.
The Wallabies, NRL, State of Origin and the internationals, plus Cricket Australia’s national teams are all broadcast by Nine. The implications are unknown – during the billion dollar TV rights announcement interim NRL CEO Shane Mattiske was asked by a journalist what Nine’s problems might have for the game, and there were some non-specific reassurances that negotiations had touched on that point.
Still, at least the NRL have that contract signed.
Cricket Australia’s current contract expires in March. Network Ten currently have no major Australian sport and will be gunning for the cricket rights after missing the NRL deal. Will Nine a) still be around and b) have any money in the kitty to bid on the sport which has headlined it’s summer?
What, also, may become of the Wallabies? Nine haven’t exactly captured the minds of the rugby public with their showing, and many might hope better free-to-air coverage is provided by another hungry competitor.
Finally, the A-League rights are currently being discussed. While the rights are almost certainly to be entirely sold to Fox, with a possible tie-in with SBS, Nine has previously shown the FIFA World Cup and Socceroos matches in conjunction with SBS.
We watch with keen interest the developments – I’m a keen ‘KGB’ followers so well done seeing it here.
October 16th 2012 @ 5:06pm
josh said | October 16th 2012 @ 5:06pm | Report comment
I’m not a contract lawyer, but the contract the NRL signed might not be worth anything in the end. Secured creditors (i.e. banks/lending institutions) will have first grabs on monies outstanding. Those waiting to be paid will have to wait to see what comes, if any.
October 16th 2012 @ 6:59pm
Matt F said | October 16th 2012 @ 6:59pm | Report comment
That’s my understanding. That’s why the NRL demanded $90m up front so that they would still get something if the the worst happened for 9 and they could then negotiate another contract with another FTA network
October 16th 2012 @ 9:57pm
Kasey said | October 16th 2012 @ 9:57pm | Report comment
9 only jumped onto the Socceroos bandwagon once. In 2002 when the time zone of Japorea suited – even then they shared it with SBS. SBS have every WC up until Russia tied up, cant ever see nein making a serious bid for football coverage despite some football zealots declaring victory in any comparison between the Wallabies and the Socceroos in popularity stakes nationwide.
October 16th 2012 @ 4:58pm
josh said | October 16th 2012 @ 4:58pm | Report comment
Cue Channels 7 and Ten/One to make a play?
October 16th 2012 @ 5:01pm
Jay said | October 16th 2012 @ 5:01pm | Report comment
Maybe I’m way off, but this could be the best thing to happen to sports broadcasting in years. The complete disdain channel 9 has for decent broadcasting of sport has been on show for a long time now. Someone else will pick this coverage up and can’t do any worse.
October 16th 2012 @ 5:20pm
Ridley said | October 16th 2012 @ 5:20pm | Report comment
Wouldn’t be too many sorry to see the back of Ch9′s sports coverage. Been taking the mickey for decades with delayed coverage, cutting to news during cricket, buying up rights to sports just to beat the competition to it, then doing a half ar$ed job, ridiculous cross-promotions, etc.
Live Saturday arvo Rugby League back on ABC TV would be awesome.
October 16th 2012 @ 6:09pm
Androo said | October 16th 2012 @ 6:09pm | Report comment
Yay, Jay. No cricket this summer? I wish. Joe Average can wake up to the 21st century and follow other FTA and pay TV sports offerings.
October 16th 2012 @ 11:02pm
Kasey said | October 16th 2012 @ 11:02pm | Report comment
Like the plethora of HAL football on offer over Summer perhaps?;)
Maybe even some NBL hoops or ABL baseball? NFL American football? EPL or other Euro football?
who knows, Summer isn’t a one-dish only menu these days!
October 16th 2012 @ 9:22pm
Boomshanka said | October 16th 2012 @ 9:22pm | Report comment
Jay
You’re bang on the mark.
Free to Air networks (and Nine are the worst offender here), have treated sport and fans with total contempt. Its bad enough that we allow these entities to exist in a protected market (by only issuing three national licenses), but it’s bordering on corrupt that we ensure they get to play sports broker through the anti siphoning legislation.
Interesting to hear over the last few days that these are amongst the only assets that the Nine network have left. If they only treat them as such.
October 16th 2012 @ 5:33pm
Long Time TV Watcher said | October 16th 2012 @ 5:33pm | Report comment
Serious case here of Channel Nine’s management team making wrong decisions in their pursuit to be “Still the One.”
Remember about two or three months ago the arrogant Gyngell character, who heads up Nine, was angrily crowing about paying top dollar for the NRL rights. Well Mr Gyngell, you paid way over the odds. They would have sold to you far, far cheaper. Seven was bluffing. RL is only of interest in 2 of the 6 tv markets.
All those American cop shows might get you ratings point wins, but you pay too much for ratings compared to price of product. Seriously, you have the rights to sports, bung them on, it would have been cheaper.
If any good comes out of this, the cricket will go to the ABC so we get it all ad free like back in the good old days. ABC needs a flagship sport again.
Nine just never got into the spirit of multi channelling and fought against it trying to keep old media going. Also, they tried like hell against the internet NBN because they know it would dilute their audience again.
NRL is a pay tv sport mainly anyhow, so the loss will be fairly minimal overall to Australia as a whole.
Rugby union needs to get onto a station that cares. ABC again is the ideal fit. Rating are not so important and all the union watchers would not ever need to change the channel as they are on ABC anyhow.
Not too sad to see the end of Nine, they have lowered the average IQ of OZ significantly in their reign.
In the future expect the likes of Youtube to become the major TV network in Oz, or equivalent of. ABC and SBS will keep on going because they are tax payer funded. Sorry Liberal-Nationals, your running out of mates in the media. Interesting times ahead in the media world.
October 17th 2012 @ 10:47am
clipper said | October 17th 2012 @ 10:47am | Report comment
All very good points.
October 16th 2012 @ 5:59pm
Sydney Kiwi said | October 16th 2012 @ 5:59pm | Report comment
Good riddance, why bid for something you can’t afford (yes I know they wanted the onsell revenue from advertising/liscencing/foxtel etc but I think there is a limit to spending money you don’t have)
October 16th 2012 @ 6:34pm
sheek said | October 16th 2012 @ 6:34pm | Report comment
Steve,
Thanks for joining The Roar.
I give myself a tick for knowing who you are & another for knowing you’re with Business Spectator.
But please, when you get a chance, could you translate your piece into english.
Thanks.
October 16th 2012 @ 8:08pm
Swampy said | October 16th 2012 @ 8:08pm | Report comment
The NRL rights are an asset that can be on sold. Foxtel are still liable for their part also. I can’t see that this would greatly effect the NRL other than maybe a new suite of commentators.
Nine may hold $3.2b in debt but what is a FTA license worth on the market? I don’t think this means that Nine will disappear from the tv – just will have different owners in the future.
Those that hold the debt probably will lose some money.
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October 16th 2012 @ 9:15pm
Boomshanka said | October 16th 2012 @ 9:15pm | Report comment
Unfortunately the anti siphoning laws (which governed the last AFL and NRL deal) have not been changed, so Nine will currently hold all rights.
As the law stands at the moment it is illegal for a subscription TV license holder (FOXTEL) to hold rights to any sport that is on the list unless a FTA Network also holds the right (in this case Nine Network).
FOX therefore will have paid or have to pay Nine – not the NRL. How scary is that!
October 16th 2012 @ 10:27pm
Jason Cave said | October 16th 2012 @ 10:27pm | Report comment
It had been a very close run thing for Channel 9. Very close indeed. In fact, when you watch the DVD of the mini series, ‘Howzat-Kerry Packer’s War’, shake your head as to how far Channel 9 has fallen since 1977.
October 16th 2012 @ 10:34pm
Arthur Fonzarelli said | October 16th 2012 @ 10:34pm | Report comment
Kerry would be turning in his grave.
Channel 9, once the great innovator in sports coverage, has degenerated into an organisation that treats its sports loving viewers with contempt.
October 17th 2012 @ 9:57am
Jason Cave said | October 17th 2012 @ 9:57am | Report comment
If you want a great example of how far Channel 9 has fallen, watch on YouTube Game 1 of the 1987 State of Origin rugby league series, and then compare that to the 2012 version.
Same applies to cricket-view the first final of the 1987-88 World Series Cup between Australia and New Zealand at the MCG, then fast forward to last summer and watch that coverage of the Australia-India Test series.