Will Jesse Williams make NFL mainstream down under?
By Chris Chard, 11 Jan 2013 Chris Chard is a Roar Expert
- Tagged:
- Alabama Crimson Tide, American Football, BCS, Jesse Williams, NFL
Alabama defensive lineman Jesse Williams (54). (AP Photo/Dave Martin)
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Enough ink has been spilt on Jesse ‘the Monstar’ Williams this week to cover the big man’s hulking frame with a fresh set of tattoos.
Among the NFL draft predictions, Prime Ministerial skype sessions, and odd embellishment by excitable American commentators when they weren’t checking out young talent in the stands, was an interesting comment Williams made in the aftermath of his victorious BCS championship game.
The bloke with the front-end-loader frame and Mr T hairdo spoke passionately about his wish to grow the sport of American football back in Australia, and how such a goal was something he would like to tackle head on.
Hearing the news, NFL fans down under smiled, while those involved in our grassroots gridiron competitions must have celebrated in a fashion that even Terrell Owens would have deemed excessive.
Because you see what might have sounded to some like a young kid trying to placate his 24 million new best friends, was actually kind of a big deal.
For starters, the Monstar doesn’t miss too many things he sets out to tackle.
And secondly, Williams is a poster boy the likes of which we’ve never seen. Or even really been able to imagine.
With no disrespect to the multi-code athletes that make it to the NFL after other sporting careers in Australia, having Williams come through (albeit rather quickly) the gridiron Queensland and Australia programs makes it all a bit more special. You really do have to feel happy for everyone involved.
By its nature American football is an expensive game to run, and when you’re working in a market with four established football codes and a traditionally sceptical public, it can make for pretty arid developmental grounds.
To have Williams front and centre for a week in every major Australian newspaper is publicity on a scale the local game could never hope to purchase, and gives every talented kid who’s sat down in front of ‘Madden’ something to reach for other than the X-Box controller.
On top of this the fact that Williams, on entering the NFL, is going to be on the gridiron itself for more than just fourth downs.
Don’t get me wrong, I love a good punt (when that smug Tom Waterhouse bloke isn’t involved anyway), but having only seen Colin Scotts drunk on the Don Lane Super Bowl show, it would be nice to see a local mixing it in the trenches.
After all, it’s probably a bit much to hope fellow Aussie NFL draft candidate Brad Wing to decapitate an opposition’s punt returner Sav Rocca-style every weekend.
So can he do it? Can Big Willie part the red sea and lead the game into the promised land of mainstream Australia’s sporting subconscious?
Certainly Australian interest has been piqued in overseas leagues by countrymen such as Luc Longley, Harry Kewell and Dave Nilsson playing in the big time.
I think if drafted by an at least semi-competitive NFL side (word is the rising Indianapolis Colts are in the hunt) and successfully making the transition to the pros, Williams will have a few more of us getting up early on Monday mornings.
From here domestic participation and an increased presence of scouts on our shores should follow and by the end of Williams’ career things could look a whole lot differently down under, with Jesse clearing a path for the game to make a decent run.
Sure, carrying the future of a sport in a country is a pretty big burden for the young bloke to shoulder.
But hey, he’s a pretty big bloke.
Follow Chris on Twitter @Vic_Arious
Chris Chard is a sports humour writer commenting on the often absurd nature of professional sport. A rugby league fan boy with a good blend of youth and experience taking things one week at a time, Chris has written for The Roar, Rugby League Player Magazine, US Sports Downunder, the QRL and People. Tweet him @Vic_Arious
- Explore:
- Alabama Crimson Tide, American Football, BCS, Jesse Williams, NFL

January 11th 2013 @ 7:31am
sheek said | January 11th 2013 @ 7:31am | Report comment
Hi Chris,
I wasn’t aware Jesse Williams was “carrying the future of a sport in a country” on his shoulders. I thought he was doing it for himself.
We seem to go through this discussion every January as the NFL approaches its superbowl.
American football is an interesting game to watch, but we need another football code like a hole in the head (unless rugby union becomes a niche sport).
Already there are complaints about test cricket losing its fad. Which supposedly is why T20 is so popular – it’s all over in a short (for cricket) three hours.
Do you seriously think Australians want to watch every weekend in-season a one hour game that actually takes four hours to conclude???
January 11th 2013 @ 8:39am
turbodewd said | January 11th 2013 @ 8:39am | Report comment
NFL games take 3 to 3.5hrs depending on video reviews and injuries.
January 11th 2013 @ 11:15am
nachos supreme said | January 11th 2013 @ 11:15am | Report comment
Which used to be awesome on a Monday night as my local bar used to put on half price pitchers for the duration of the game.
Sensational stuff.
January 11th 2013 @ 1:17pm
Chris Chard said | January 11th 2013 @ 1:17pm | Report comment
Ha ha $1 pints of Coors throughout any NFL match…now who’s whinging about game delays?
Seriously though i don’t see the amount of time the game takes to be that much of an issue for the Australian audience.
According to TV guides;
Last years AFL Grand final 2:30-6pm
Last years Super Bowl; 6pm-10pm (with kick off scheduled for just after 6:30)
http://www.tvtonight.com.au/2012/09/afl-grand-final-week-guide.html
http://sports.yahoo.com/nfl/news?slug=ycn-10927736
plus when you consider most NFL games are on here on a Monday morning, it makes a pretty nice alternative to going into the office!
Also I’m sure there’s an element of Jesse doing it for himself, the man obviously has to look after number 1. But, considering he took to the winners podium waving an Australian flag, I think he might have other motivations aside from just raking in the big coin.
Cheers
CC
January 11th 2013 @ 1:58pm
Crackers said | January 11th 2013 @ 1:58pm | Report comment
And yet the first thing I usaully hear mentioned when NFL is discussed among aussies is how it goes on way too long for the amount action invovled.
January 11th 2013 @ 10:14pm
The Big Fish said | January 11th 2013 @ 10:14pm | Report comment
Because it simply has too many stopages. In australia it will have to compete against NRL Rugby and AFL . We are use to getting money woryh of acton.
January 17th 2013 @ 4:46pm
Nick Inatey said | January 17th 2013 @ 4:46pm | Report comment
Perhaps the people whinging about game delays are the victims who have to drink Coors?
January 11th 2013 @ 7:45am
B-Rock said | January 11th 2013 @ 7:45am | Report comment
Mainstream NFL interest in Oz is a 20yr proposition.
There is very little existing support for NFL and the lack of similarity to our existing footy codes makes it a tough ask even in a generation, let alone a (short) career
January 11th 2013 @ 8:55am
Kasey said | January 11th 2013 @ 8:55am | Report comment
IMO Mainstream interest in the NFL peaked in the 1980/early90s when all things American were the bees knees in this country and the late Don Lane introduced us to the NFL during a period where some great players really excelled(Joe Montana/Jerry Rice@SF, John Elway @DEN, Mark Rypien@WA)
Oddly the thing I remember most about that time was the incredible run of losing 4x Superbowls the poor old Buffalo Bills went on. Q:what does BILLS stand for?
A Boy I Love Losing Superbowls) Pop culture reference: IIRC the smoking man character from the X-files once stated that the Bills would not win a Superbowl while he lived
Don Lane was one of a kind. Besides the review of every game his knowledge of both Australian sports and Gridiron allowed him to explain the rules in such a way that it all made sense. I miss that show with its corny opening theme and the saying “ I’m Don Lane and this is NFL American Football!” I think that’s how Ed Wyatt got his start in Australian media. Where is he now AFL(S)EN?
January 11th 2013 @ 9:14am
Bones506 said | January 11th 2013 @ 9:14am | Report comment
I am inclined to disagree on the peak of NFL in the 80/90′s. The rise of Foxtel has allowed Australian’s to watch a lot of College and NFL games. My mates are all avid Union/League/AFL followers and have added NFL to that list.
NFL/College ball is also supported by the fact that people love watching football games and in Nov/Dec/Jan there is no Aussie football played.
January 11th 2013 @ 1:27pm
Chris Chard said | January 11th 2013 @ 1:27pm | Report comment
Have to agree Bones506, chuck in the fact that computers in the 80s/90s were only good for playing Double Dragon whereas today you can keep up to date with NFL happenings via the internet and http://ussportsdownunder.com/ type sites and I think NFL is being consumed in Oz at unprecedented levels.
Still, never get sick of a Don Lane story ha ha-poor bloke followed South Sydney too!
Cheers
CC
January 11th 2013 @ 1:34pm
Shrek said | January 11th 2013 @ 1:34pm | Report comment
Ditto Bones506. Of my friends who watch football generally, I think the majority would happily watch American Football, and I believe interest will continue to grow with improved coverage.
And of course, the Finals / Bowl series over Dec / Jan / Feb is huge.
January 12th 2013 @ 4:03am
butross said | January 12th 2013 @ 4:03am | Report comment
@Kasey
The name “Bills” is a play on words in regards to the famous historical figure “Buffalo BIll”
January 12th 2013 @ 7:14am
Kasey said | January 12th 2013 @ 7:14am | Report comment
Remember Don Lane was first and foremost a variety showman and Boy I Love Losing Superbowls was a joke mate. I understand where the name comes from. the Bills are of course the only team in the NFL to play in NY State. The Giants and Jets are derisively referred to as Jersey/A and Jersey/B by ESPN funny man Gregg Easterbrook, playing their games at the Meadowlands sports complex in NJ.
January 18th 2013 @ 5:29pm
Craig Sellin said | January 18th 2013 @ 5:29pm | Report comment
B-Rock, there is a lot of support for NFL in Oz. I am certain you have a local comp in your area. Then again go to your local park or beach. I guarantee a pigskin is being thrown around. I have played Gridiron in Brisbane since ’94. My eldest son will be making his debut season this year for the Brisbane Rhinos. The accountant who sits next to me at work knows more about NFL than most people. Our warehouse manager has been talking playoffs for the last month. Our product manager backs the Vikings, as do I. My brother watches NFL religiously. I will also be travelling to the US to watch it live this year.
I agree duration of games can take some getting used too (which is why PVR’s are great) but all codes of sport are like that and you can’t deny it!. Soccer, Golf, Cricket, Union. NFL big plays far outweigh the excitement of any other Aussie footy code, apart from Origin.
Jesse Williams is on the ride of his life and good on him. I’m an Aussie supporter of his soon to be epic career, not a hater.
January 11th 2013 @ 8:16am
Dane25 said | January 11th 2013 @ 8:16am | Report comment
I will watch/follow/support whatever the hell Jesse Williams tells me to.
There is no way I’m going to disagree with a bloke of that size.
January 11th 2013 @ 1:28pm
Chris Chard said | January 11th 2013 @ 1:28pm | Report comment
Reckon the Roosters can squeeze him under the cap Dane
?
January 11th 2013 @ 2:05pm
Dane25 said | January 11th 2013 @ 2:05pm | Report comment
Uncle Nick’s magic cheque book can squeeze ANYTHING under the salary cap!
January 11th 2013 @ 8:39am
Chris @ the Old Barbershop said | January 11th 2013 @ 8:39am | Report comment
My two year old stops what he’s doing and looks at the telly when I’m watching the awesomeness of American football. I think that will be the biggest driver in growth of the game in this country Chris. Jesse Williams is being talked about on the construction sites I’ve been on in Brisbane this week but it is mostly ignorant stuff – talk about the padding and number of players etc.
Cricket and the Rugby codes need to pull their socks up. After watching NFL it’s hard to take our sports seriously sometimes. It’s like they’re hell bent on self destruction.
January 11th 2013 @ 2:27pm
Crackers said | January 11th 2013 @ 2:27pm | Report comment
8ut its hard to take your opinion seriosly when you think George Piggens was good for South Sydney.
January 11th 2013 @ 4:37pm
Chris @ the Old Barbershop said | January 11th 2013 @ 4:37pm | Report comment
Without George Piggins there would be no Souths despite what the butt hole kissers and media scumbags think Crackhead
January 11th 2013 @ 5:23pm
Chris @ the Old Barbershop said | January 11th 2013 @ 5:23pm | Report comment
Since you brought Rugby League into the conversation crack user answer this. What chance would NFL franchises stand for one team being able to play nearly all their games on friday night when every other team does not? Zero. There would be rioting in the streets. And George Piggins would not, not say anything about that and try to shame fans in throwing their money away memberships when they can’t even watch their team play every game live on TV in 2013.
January 11th 2013 @ 8:39am
Elisha Pearce said | January 11th 2013 @ 8:39am | Report comment
Talking to plenty of blokes I know around my age – mid 20s – and NBA and NFL are pretty much a mainstream sports. So don’t worry Chris, one we are older fellas that’ll account for more of the ‘mainstream’.
I just had 2 texts to see if I wanted to watch Pats v Texans this Monday with different people.
January 11th 2013 @ 8:42am
Terra Dactyl said | January 11th 2013 @ 8:42am | Report comment
Marcus Ambrose hasn’t led to Nascar being of big interest here in Australia. Good on Jesse but it won’t change how most Australians don’t give much thought to NFL. It’s not like Canada got any more interested in Aussie rules when Pyke got picked up by the Swans or even winning a flag.
January 11th 2013 @ 1:29pm
Jiggles said | January 11th 2013 @ 1:29pm | Report comment
Most Canadians wouldn’t know what AFL is or who Pyke is. The Canadians I play rugby with associate Australian Sport as that odd game of Cricket, The Wallabies, and Swimming. Most Australian’s outside of the AFL states wouldn’t know who he is either. I only know of him because I saw a story about him being a rugby player in Canada, so apart from that I am pretty oblivious to him.
Not the best example but you do make a sound point. Williams has been all over the news in Queensland for the past few weeks so I am sure even non sports fans know of the big lad they’ve seen on the six o’clock news but this may be a bit different come in a years time when he has spent most of the year on the bench (as most rookies do) and the fad has become old.
For the record I enjoy a bit of NFL but like college games better.
January 11th 2013 @ 1:42pm
Chris Chard said | January 11th 2013 @ 1:42pm | Report comment
Hi TD
Not sure about NASCAR, it does seem to be on the telly at the gym an awful lot…
You’re probably right about Mike Pyke, but that was a case of a bloke coming from a big country with quite a few professional sports to a competition in the AFL that pays quite a bit less than the highest profile Canadian sports would pay. And lets face it, the AFL plays a huge role in the Australian sporting landscape but how does it rate in global publicity compared to say the NHL or MLB?
I think a better comparison would be to see if the profile of Aussie Rules was raised in Ireland after Tadhg Kennelly won his flag with the Swans, and if more Gaelic football players (who are amateur) are considering a crack at the AFL because of it. I’d hedge a guess that it’s a yes to both.
Cheers
CC
January 11th 2013 @ 8:44am
oikee said | January 11th 2013 @ 8:44am | Report comment
Chris, i was reading that before him, some guy called Colin Scott was the last dude to make the NFL. Long time between drinks and not a good strike rate for Aussies to be trying to make the NFL.
Our country would go backwards if we put all our efforts into trying to land a NFL career.
The cost of helmets alone would send us broke.
Only a select few would make the NFL. The amount of hard work involved, i think it makes more sense for our country to stick to the 2 rugbies and AFL.
We cater to alot more body types and the little guys can still make the bigtime. It is all well and good to say look, this huge monster made the NFL, how many huge monsters do we really have, a handful, ? then we would be looking at skills like throwing, quarterbacks or sprinters. ? America has most these spots well and truely covered anyhow, so we pick up a few dregs.
I never watched the game, it was a fizzer anyhow, how can you substitute this final to our Origin series. Be like getting off a rollercoaster onto the kids merry-go-round.
January 18th 2013 @ 5:41pm
Craig Sellin said | January 18th 2013 @ 5:41pm | Report comment
oikee, The story of Jesse making it into the NFL the way he has makes it extraordinary. The chances of any Aussie making it to the NFL is bugger all, let alone NRL or AFL. I tell ya, if I got offered millions to play a sport that seriously kicked arse and offered women similar to Tom Brady’s missus, my life would be complete.
January 11th 2013 @ 8:49am
josh said | January 11th 2013 @ 8:49am | Report comment
NFL is niche at the moment. Ignore the young kid buying NBA/NFL team merch as fashion tragics. But with the advent of gaming consoles I’d suggest American sports have a bigger base in Australia than ever before (well maybe excluding the 90′s when the NBA had a weekly show on Channel 10). But OneHD having the NFL on FTA is going to get an audience that say the A-league doesn’t at the moment.
Chris @ The Old barbershop. I think it has something to do with e presentation/production values Americans have. Compared to what Australia has the coverage of american sport is a lot better. And mostly its because its all in HD!
January 11th 2013 @ 9:08am
peeeko said | January 11th 2013 @ 9:08am | Report comment
he doesnt exactly play in a position that you want to watch the game for – he doesnt even touch the ball
January 11th 2013 @ 9:15am
josh said | January 11th 2013 @ 9:15am | Report comment
He has a recorded fumble recovery and a blocked kick. So that’s at least twice he’s touched the ball. Good defense is as good to watch as good offence.
January 11th 2013 @ 10:28am
Markus said | January 11th 2013 @ 10:28am | Report comment
Australian footy fans tend to disagree. It’s one of the reasons why rugby and soccer lag behind league and Aussie rules in this country.
January 11th 2013 @ 10:44am
josh said | January 11th 2013 @ 10:44am | Report comment
I said good defense. Some coaches in Australia equate good with trying to create dull borefests.
January 11th 2013 @ 11:45am
peeeko said | January 11th 2013 @ 11:45am | Report comment
Yes, it’s very Important but I don’t think the whole idea that players are there just to defend will catch on massively here
January 11th 2013 @ 1:13pm
falcore said | January 11th 2013 @ 1:13pm | Report comment
I’m sure i’m in the minority but I love watching good defensive players and schemes. Polamalu got me watching NFL initially. The fact that roar contributors can talk about guys like JJ Watt and the prospects of Manti Teo suggest there are at least a few other aussies that enjoy this aspect of the game.
January 11th 2013 @ 9:15am
AGO74 said | January 11th 2013 @ 9:15am | Report comment
I’d say more Australians are aware of Jessie Williams via his weird skype chat with Julia Gillard than for what he has achieved on the field (seriously, what was with that skype chat?!).
I like NFL, but in Australia it is very niche in comparison to other American sports like basketball or baseball, let alone the big boys of Australian sport.
January 11th 2013 @ 1:49pm
Chris Chard said | January 11th 2013 @ 1:49pm | Report comment
Maaate Jules has been a ‘Bama fan since way back, ‘Crimson Tide’ is her nickname at uni!
Seriosuly though I thought it was good, Olympians always get a g’day from the PM and i’ve got no doubt Jesse has worked just as hard
Cheers
CC
January 11th 2013 @ 1:58pm
Al said | January 11th 2013 @ 1:58pm | Report comment
Hmmm yeh it was nothing more than a political stunt considering the man is indigenous. I.doubt she would have bothered had the man been an Anglo-Australian.
January 14th 2013 @ 9:42am
Kasey said | January 14th 2013 @ 9:42am | Report comment
CC Funny you mention the Crimson Tidein that manner; a couple of years back I dated a nice girl from Oklahoma(Go Sooners!) and her code for ’don’t even think about annoying me today cos it’s my women’s time of the month’ was:
” ‘bama’s playing at home.” Which I always thought was a bit clever;)