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The future of the FFA Cup has been secured until 2017 with the governing body announcing the backing of multi-million dollar deals for the competition over the next three years.
Westfield was on Monday unveiled as the inaugural naming rights partner joining British sportswear giant Umbro, who will provide the official ball for the competition, Harvey Norman and NAB as the four new sponsors for the FFA Cup which kicks off on July 29.
All sponsors have signed on for three years with FFA boss David Gallop putting the combined dollar figure of the deals at $4 million a year.
The money will cover travel – the biggest expense of the competition – among other things.
“This is a competition we’ve talked about for a number of years but it needed corporate support to get off the ground,” Gallop said on Monday.
“Travel is one of the expensive components and making sure match day is presented in a professional way, all of things cost money.
“Conceptually the competition has always been a good idea but until we got the dollars and cents behind it it probably wouldn’t have happened.”
Most state leagues are deep into their qualifying competitions, with the 22 state and territory-based teams joining the 10 A-League clubs for the kick-off in late July.
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