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FIFA wowed by US TV figures for World Cup

Roar Guru
2nd July, 2014
33

FIFA secretary general Jerome Valcke says he has been impressed by the soaring popularity of the World Cup in the United States, which has discussed a possible bid for the tournament in 2026.

Speaking to Brazilian television channel SporTV, Valcke said FIFA had noted the record viewing figures for World Cup matches in the United States.

“What we have seen during this World Cup in the United States is incredible,” Valcke was quoted as saying through an interpreter. “Huge interest, record television figures, even surpassing the NBA (basketball).”

More than 15 million Americans tuned in to watch Germany defeat the United States 1-0 in their World Cup group finale, broadcasters ESPN and Univision said.

The Americans’ previous 2-2 draw with Portugal pulled in an average 18.2 million viewers on ESPN alone to become what the network called “the most-viewed soccer match in the United States ever.”

The US World Cup campaign came to a brave end on Wednesday (AEST) with a 2-1 defeat to Belgium after extra time.

But Valcke said he was convinced the sport had now gained a solid foothold in America, and appeared to give tacit encouragement to a possible US bid in 2026.

“It shows that football in the United States is strong, and we should continue to work with US Soccer and the United States, who have talked about organising the World Cup in 2026,” he added.

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The US, which staged a successful World Cup in 1994, made an unsuccessful bid for the 2022 tournament, controversially awarded to Qatar after a corruption-tainted vote in 2010.

In May, US Soccer president Sunil Gulati, a member of the FIFA Executive Committee, confirmed American officials were mulling a possible 2026 bid – but said FIFA would need to change its bidding procedure first.

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