There has been much commentary and debate regarding the Racing Victoria media rights issue over the past few months and in particular since June 6 when RVL announced Seven West Media as their preferred media partner.
Roughly speaking there are three groups, the doomsayers, the acceptors and those who would have preferred a hybrid model. But why waste your time and social media efforts on any one of them as a punter, the answer is simply you shouldn’t.
As a punter and racing fan you have no say, there are higher bodies making the decisions and all punters and fans should simply cross their respective fingers and hope all works out for the best.
Simply on that basis you have to be an acceptor.
An acceptor on the basis that the respective racing clubs are willing to take a punt and seem to have taken a long-term view that a free-to-air provider is the way to go. An acceptor that a decision has been made that embraces ‘a road less travelled’. An acceptor that it will bring and engage newcomers to the sport and in turn increase wagering.
Of course there are counter arguments and some of them are clearly valid but to what end? It is counter productive and creates an atmosphere that the industry is on a wayward and risky path, with the possible negative affect that the people the industry wants to attract will only pick up on. Made worse at a time when the clouds of cobalt are upon the industry.
This is not either a glass half full or half empty debate, it is simply about acceptance and wishing all will sail on the Channel Seven ship well.
Of course it may fall short of the mark and result in neither an increase in viewers or wagering but it needs to be given clear air to have a go with the support of all participants.
It is time to be a change acceptor not doubter.
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