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The NRC should follow the lead of the FFA Cup

Quade Cooper for Brisbane City. (Sportography)
Roar Rookie
31st July, 2015
10

Last week it was announced that the FFA Cup round of 32 would be streamed live.

Wednesday was not only the first round of the FFA Cup to be shown on Foxtel, it was also the first time that the FFA Cup was streamed through the service.

While you still needed to pay for the subscription service to watch the games through Foxtel’s online website, it is a marked improvement on the chaos of last year.

Now is the time for the NRC to take the lead of the FFA and work with Foxtel to stream live NRC games. Last year games were available through a number of different channels with the best stream coming from the the Queensland Rugby Union.

But just because you put something on the internet it does not mean someone will see it. This is where the NRC struggled with their famously bad marketing efforts of last year which meant most punters where left to their own devices to find out when and where games where going to be played.

Foxtel offers a very well known platform that offers familiarity to the rugby punter and casual fan who does not want to have to dredge the Facebook page of their team to find a stream.

Brand image is important and people will use a Foxtel streaming service over an unknown service – even if the quality is the same.

So come on ARU, let’s make something happen. Let’s take the initiative.

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If it does work, we must not announce this a few days before the first game – we need to let people know before hand.

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