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For the second time in a row, rugby league fans will have to turn their attention away from Channel Nine if they want to watch the game’s international showpiece event, with the Seven Network securing the broadcast rights for the 2017 Rugby League World Cup.
Under the agreement, the channel will show each and every one of the competition’s 28 games live, on free-to-air TV.
Seven broadcast the last World Cup in 2013 to Australian audiences, and their latest agreement will see them become the host broadcaster for the 2017 edition, which will be co-hosted by Australia and New Zealand.
RUGBY LEAGUE WORLD CUP FIXTURES
However, rather than just the free-to-air rights for the World Cup, Seven has secured a complete broadcast deal, which includes subscription, online and mobile rights on top of the free-to-air license.
The deal continues to grow Seven’s impressive live sport portfolio; they will broadcast the upcoming Rio Olympics and Paralympics on their digital platforms as well as on TV, and are also the free-to-air broadcaster of the AFL, Australian Open and Melbourne Cup.
“We’re delighted to be the home of the Rugby League World Cup,” said Tim Worner, Seven West Media’s managing director and CEO.
“Our securing of the Cup is yet another step in our development as we build the platforms to create our future.”
Michael Brown, the CEO of the upcoming World Cup, also welcomed the deal.
“The Seven Network is widely renowned as a leader in sports broadcasting and the Rugby League World Cup 2017 Organising Committee is excited by the opportunities that this partnership presents to both the tournament and the sport as a whole,” Brown said.
“The Rugby League World Cup 2017 will be the greatest sporting event in Australia next year and we look forward to working with Seven to deliver an event that will entertain the world, inspire communities and celebrate Rugby League.”
The 2017 Rugby League World Cup will be held in Australia and New Zealand late next year, runnings from October 27 to December 2. The draw for the tournament will be announced tomorrow.
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