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Bears takeover has Gold Coast on verge of drought-breaking re-brand

The Titans have held firm on the Gold Coast for a decade. Surely something's gotta give? (AAP Image/Richard Wainwright)
Expert
14th March, 2017
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The Bears’ takeover bid has long-suffering Gold Coast fans daring to dream of a drought-breaking identity change, their first in almost ten years.

Jubilant fans erupted in celebration at the news of the potential $7 million takeover, with the region desperate to end a fruitless era of brand stability.

The news came as a shock to league pundits, with the Titans friendless as a genuine facelift chance in 2017, after being written off as too sustainable.

Despite this, those close to the club always maintained belief their current crop of woeful balance-sheets was enough to take them all the way.

This week’s reports have now elevated the belief that a fairytale sell-off is well within reach.

It’s been a long time between drinks for the Gold Coast region, with upheaval last tasted in 2007, upon the emergence of the Titans.

This followed a fairytale era of four remodels in ten years, a time in the region’s history fondly remembered as the game’s finest chameleon dynasty.

The area built a reputation as a hot spot for unemployed mascots and jersey trainspotters, eventually becoming known as league’s strongest brand for extinction.

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However, the region has since struggled with the expectations that come with being the sport’s pre-eminent revolving door.

The disappointment has reached all-time highs in the Titans era, with the brand failing to live up to the hype with a gruelling decade of familiarity.

Over time, despite best-laid plans of poor recruitment, minimal community engagement, and rank financial management, the club’s stability has eroded the region’s hard-earned culture of transience.

Various managements attempted valiantly to restore past glories, with a number of strategies introduced to goad takeovers, ranging from failed building developments to Greg Bird.

Jamal Idris (left) and Greg Bird d. (AAP Image/Dave Hunt)

But suitors remained at a distance, leading to the famous term that “waiting for the Titans to fold is like leaving the porch light on for Christopher Skase.”

However, following news of the Bears consortium’s top-secret takeover talks, the region is beginning to believe a return to the glory days is imminent.

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Many see the Bears brand as a perfect fit for the area, chiefly for the fact that it doesn’t currently exist.

If the Gold Coast manages to meet terms and expunge the Titans, it will be a remarkable turnaround in fortunes for a region that just seven months ago was a strong, viable club in finals contention.

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