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The ARU officially changes its name and adopts a new logo

30th October, 2017
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The Australian Rugby Union is now known as Rugby Australia.
30th October, 2017
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1786 Reads

The governing body of Australian rugby has had a facelift – at least with its logo and branding – with the Australian Rugby Union now referred to as Rugby Australia.

The famous wallaby logo has made way for a fresh, modern design.

It is sure to take rugby fans a while to get used to the name change and the logo, in much the same way the International Rugby Board was rebranded to World Rugby.

“The organisation will be known as Rugby Australia, or ‘Rugby AU’ for short, with our new corporate logo featuring a contemporary abbreviation of ‘Australia’,” CEO Bill Pulver explained as the new logo was unveiled.

A new high-class performance and corporate facility was also opened at Moore Park in Sydney as part of the rebranding.

The former ARU logo

According to the governing body, the new Rugby AU brand draws on an extensive body of research and reflects the themes and desires identified by the rugby community.

“The message to all Australians is that if they are part of rugby, they are part of much more than a game,” said Pulver.

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“The new brand highlights the uniquely inclusive nature of our sport, which can be played by people of any background, all shapes and sizes, and of all levels of physical ability.”

While the wallaby may have been scrapped from the corporate logo, Pulver confirmed the famous team name was going nowhere.

“The wallaby is one of the most recognisable logos in world sport and it remains the symbol of our national men’s and women’s 15 rugby teams, the Wallabies and Buildcorp Wallaroos,” said Pulver.

Reaction to the logo was mixed on our Facebook page.

What do you make of the new branding for the ARU, now known as Rugby Australia?

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