It was a publicity stunt on behalf of the Melbourne Knights. And it looks like it worked a treat.
Potentially given 12 YEARS to work around a FIFA World Cup, the AFL and Demetriou instead threw up their hands and let talk manifest about having to "cancel the season." So the poor dears will be apoplectic about only having 12 MONTHS to arrange alternatives for their competition.
Oh, and I forgot Adrian Morley, who could break a guy in half just by looking at him. Now HE was mighty player!