Cheers MT. I read the headline as referencing the transition from celebrity (and target) to ordinary human (and target of sympathy). The process of becoming mortal, not a reference to death.
It's partly emotional, and partly so abandoning one match doesn't skew the Shield table. They'd have for there to be any end-of season permutations about who can make the final based on that match.
I'd suggest reading the article first, Zapp. There's no problem with the title.