Why I switched teams - and why you should too
Some will call me fickle, a turncoat. A more select, possibly imbalanced section of the audience may suggest I'm a man not to be…
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Shane & ‘Fiddle’, it’s the expectation I’m interested in. Overseas tennis writers noted the sheer amount of promotional material featuring Kyrgios’ viasge slapped on it during the Open. A level of corporate attention not quite comensurate with his current prospects. Add this to chatter about his work ethic and committment levels (Tennis magazine were especially tough on him when he cut his season short late last year) and you have a subtext that places him amongst the (early period) Tomic’s of the world. Not to mention the flood of cash being offered by IMG. The point I’m trying to make is that sports audiences, especially fairweather ones for second-tier sports such as Tennis, and more crucially sponsors who see an extraordinary marketing opportunity in him, are not known for their patience. In a sport known for its high levels of burnout, patience is required.
Time is not running out: Nick Kyrgios and an impatient nation