JiMMM's Contributions

From my point of view there are a few reasons why One failed. The first and probably most important is that the anti-siphoning list meant that the parent channel 10 had to broadcast the AFL against One which surely would have affected the viewership. The second is that One didn't have the exclusive rights to anything that could be considered a major draw card other than Formula 1 mainly because the rights weren't up. The third thing and probably the most important is the real lack of any midweek live sport that would draw viewers, apart from international cricket not much in terms of sport is on midweek which means that it is going to be harder to draw viewers during what is in truth the majority of the week. And finally One made some poor decision in regards to programming, I'm not sure what they were thinking with Bull Riding and High Stake hoops as examples, but that would have cost them money for bugger all return. All of this is unfortunate because I felt they were starting to get the balance right and and some of the issue's above were about to be resolved (anti-siphoning and rights), so it will be interesting to see what happens and whether they will continue to offer "premium sport" or whether Murdoch and Packer are going to move to protect Fox Sports.

Sports free-for-all? Not any more!

11 Apr 2011

I would be happy if they had tried some traditional promotion before doing this, as it currently stands they simply havent.

Hockey also going multi-format way

20 Mar 2011

As my mother used to say, if you don't have anything nice to say don't say anything at all. However when Hockey Australia sent a survey out about this last year (about this time) I couldn't help myself and gave them a serve, for the exact reasons that you gave Ben. One point that I will make is that 20/20 cricket works because it take 3 hours compared to 8 for a One dayer and up to 5 days for a test match. In comparison a Hockey game will take around 85 minutes from start to finish, surely the general public can focus for an hour and a half (we don't all have ADD). The other point that I will make is that Hockey is already a fast, open and high scoring game. The Kookaburra's beat India 8 nil in the commonwealth gold last in a fast, open and high scoring game. But if that was all sport was about we would all watch basketball or netball I know I love sport because of teh contest between the attack and defence .

Hockey also going multi-format way

20 Mar 2011