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Why SBW is rugby’s best marketing tool
5 Feb 2013Recently, Sonny Bill Williams “made no apologies for how he conducts business” following his announcement that he intends to return to rugby for the next World Cup and then to compete in the Olympics in Rio De Janeiro in 2016. Meanwhile, Channel Nine recently launched its 2013 NRL campaign with an advertisement featuring SBW in [...]
Building a sustainable Third Tier competition
5 Feb 2013Much has been written about the need for a third tier competition in Australian rugby. If the ARU chooses to go down that path, they must make a strategic choice from a variety of options. Do they: • Leverage a new competition from the Super Rugby brands • Build a new European Heineken Cup style [...]
Quade Cooper is a great Wallaby five-eighth
12 Dec 2012Love him or hate him, in his 38 Tests to date Cooper has won 26 (68% win percentage) as a Wallaby 10, he is only behind Larkham and Lynagh (both on 70%). The only team he does not perform consistently well against is the All Blacks, with a 33% win rate – two out of [...]
Time for Quade Cooper to grow up
21 Nov 2012There comes a time in every young man’s life where he has to admit to doing something really stupid, and in doing so, move past the follies of youth. Cooper is at that point. By admitting to getting it wrong (his toxic environment statement) and taking his medicine (the ARU incentive contract), it will be [...]
Use Sevens rugby to help fund juniors
15 Nov 2012The re-introduction of Sevens Rugby to the Olympics has created a wonderful opportunity for the ARU to promote Rugby in schools Australia wide, especially in primary cchools where the game is well suited to be played by both young boys and girls. In my region, on the Central Coast, we have struggled to get playing [...]
Change at the ARU desperately needed
2 Nov 2012Former Federal Sports Minister Mark Arbib has delivered his findings on rugby union, so bring on the independent board and no more fiefdoms. All good stuff and necessary. John O’Neill has resigned, creating a once-in-a-generation opportunity to revitalise Australian rugby. Arbib’s findings are about processes and infrastructure, but the real challenge is for the new [...]
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