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Love Rugby, love business, fascinated by the business of Rugby.
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The pooling of assets allows those funds to be more efficiently and effectively deployed.
Humility cuts both ways: Brett Clark and the QRU deserve the same scrutiny as Hamish McLennan
Why? What if there was fiscal responsibility, good governance and transparency? What if the member unions even had representation on the Board alongside independents?
Humility cuts both ways: Brett Clark and the QRU deserve the same scrutiny as Hamish McLennan
Congrats W on taking this one on..
Centralising commercial side is more than pooling assets and rationalising costs. Having a single, coherent commercial platform allows the RA team to manoeuvre quickly, ID synergies across its assets, package bespoke deals to sponsors and simplify/de-risks the whole value proposition. If RA and states can overcome the grand canyon of trust issues and get behind an agreed commercial framework, then RA can make their offering more compelling and better take them to market.
Having control delivers a far more stable planning environment as well, so that assets can be properly managed for investment and return.
It is not only important to sponsors but control ensures RA has the business tools presents rugby as far more investible to PE suitors or provides debt financiers more certainty they have the control to generate the cash flow to cover RAs obligations.
You are absolutely right to point to a very hostile commercial environment with rival codes.
Certainly I get all the arguments about RA profligacy and financial misadventures but a better RA needs to better support RA.
Statements from certain unions not even willing to consider change come across as extremely dogmatic and parochial IMO.
Humility cuts both ways: Brett Clark and the QRU deserve the same scrutiny as Hamish McLennan
And yet QLD and ACT have issued clear statements they are not willing to look at centralising commercial sides without even seeing a proposal?
Exclusive: Embattled chair asks for extension, Rugby Australia meet AGAIN as civil war breaks out
Better chance of happening without him? You think the states will enact the change which is required? Not confident.
Exclusive: Embattled chair asks for extension, Rugby Australia meet AGAIN as civil war breaks out
Foreign players probably a symptom of Irelands success rather than the cause IMO.
The Wrap: What will the Wallabies' external season review reveal that we don’t already know?
Good summary Olly.
It’s an inherently inefficient structure which duplicates cost. Fiefdoms and a relic of administration decades ago where things needed to be run close to their local markets. We are in the age of the internet now people. Impactful marketing can be run from a central team with input from the unions on the ground. Working across state markets with a single commercial team we are better able to realise cost efficiencies, improve communication and ID synergies – a much better and more coherent platform to present to potential PE suitors who want to be able to manage and exercise some control over their turnaround strategy.
The Wrap: What will the Wallabies' external season review reveal that we don’t already know?
It it top down by the grace of its members states, who have voting rights more or less proportional to their size do not have a track record of collaboration and alignment. It is incapable of change because of this federated structure, not because of any lack of willingness to affect change from an RA level. The lack of private investment is in part due to the structural issue – rugby is not set up to succeed commercially, too hard too much friction.
The Wrap: What will the Wallabies' external season review reveal that we don’t already know?
IMO you misunderstand what it means. There are multiple levels of governance around decision making. The risk of this is overstated.
Rugby Australia can't waste this crisis - and easy options won't work
Centralisation of the commercial side will make a significant difference to the economics of the game, ensuring it is financially streamlined and right sized. We don’t need multiple sponsorship, commercial and marketing teams working in competitive isolation. Any PE suitor will want to buy in to a simplified structure where they know that the levers exist to effectively manage their investment.
Rugby Australia can't waste this crisis - and easy options won't work
I think there can be healing afterwards within the new system. Will hopefully create a different dynamic but we shall see of course.
Exclusive: Path clear for McKellar to return as Wallabies coach despite Leicester job, Cheika's update on future
Name one side in this world cup or in the past who accept “pretty good”…
It is not a level playing field. It’s not a specific mindset that sets any team apart, they are all seeking peak performance within the limitations they are faced with.
'My heart breaks for him': Boks coach's message to Ian Foster is pure class as he bows out an unlucky loser
Who wouldn’t steer clear? Financially weak, little hope of meaningful consensus on centralisation in the short term, a question mark over RA leadership, tough competitive position, disengaged public, players and coaches heading overseas. Who? Coaching conversation is a sideshow to the real issues: RA, centralisation and funding.
'I'm so pissed off': Eddie open to walking away from Wallabies if it suits RA, sticks knife into Hoops, Quade
Part of the reason why is that Australian sporting market is saturated by free flowing, fast paced football codes in AFL and League, and to an extent Soccer. Sports fans are conditioned to this type of game. Slow and interrupted is very hard sell for the average consumer here (I personally have no issue with Bok/Eng style whatsoever. They are unique characteristics of the game and of course you have to be good enough to succeed with those tactics).
Rugby’s descent into cynical play: Why neutral fans should back the All Blacks for the good of the game
Agreed. We will look back on this, if we agree to implement centralisation or other aligned structures, as the result we had to have to reset and reboot this code.
COMMENT: RA wanted a Pitbull to bring back some snarl to the Wallabies - Eddie rolled over for a tummy tickle
Well the stated plan was primarily about longer term pay off but most of the picks should have done the job this WC.
COMMENT: RA wanted a Pitbull to bring back some snarl to the Wallabies - Eddie rolled over for a tummy tickle
Some CEOs are naturally good with media, some aren’t. He will improve plus his PR team will be prepping him for each appearance. It is almost never off the cuff.
Wallabies coach Jones disloyal if Japan talks real, says Rugby Australia boss
Personally, I think Hamish’s presence in the media would be considered inflammatory, so this is a deliberate strategy whilst they manage the issue.
Wallabies coach Jones disloyal if Japan talks real, says Rugby Australia boss
What question/s did he not answer that was within his domain?
COMMENT: RA wanted a Pitbull to bring back some snarl to the Wallabies - Eddie rolled over for a tummy tickle
No one mentioning the impact of losing AAA, Ikitau, Skelton and Tupou. We build a power game built on them then needed to pivot rapidly whilst being seemingly unable to deal with the pressure of an effective sudden death game v Wales. Will come out in the review just how big the loss of these guys were for EJs plan. We had experience back home, but not of the calibre of these three in their positions.
COMMENT: RA wanted a Pitbull to bring back some snarl to the Wallabies - Eddie rolled over for a tummy tickle
Yep.
Are we all now understanding the urgency behind centralisation?
Eddie Jones says he needs to 'give myself an uppercut' but '100 percent' committed to coaching Wallabies
Reality is that the funds have never been there to adequately fund expansion to the point where Sat and other tiers contribute too much to raise the public profile. Spreading limited funding too thinly across all levels may not be viable for any investments to deliver ROI so all eggs go in the Wallabies basket. Like it or not, they are the cash cow for RugbyAU. Start winning and watch the crowds return to watch SR. However, they are not winning, so there must be a realisation that grassroots need to be watered even though the payoff is longer term. This is why centralisation must happen now or soon as it provides best chance for grassroots and Wallabies success (Plus 7s and Wallaroos programmes as wel). We cannot continue to shell out to an underperforming Wallabies but they are so much a part of what allows rugby to compete v AFL and league.
QRU’s centralisation poison - denial and delusion that fails the pub test
Very, very well articulated.
This statement provides no justification for continued independence beyond a very hollow claim that states strength is their market knowledge. Is it not possible to execute an integrated, multi market commerical strategy by consulting with QRU to ensure it hits the mark locally? Modern business practice suggest it is entirely possible and indeed best practice for operating efficiency.
This appears to be the same blatant parochialism and obstructivism which will squander this opportunity to set things right, and it should be called out for what it is.
No way I would entertain returning pre COVID funds if I were RA unless it is proven it is the most efficient model and will deliver better commercial outcomes.
Brumbies supporter here.
'Right people in right roles': QRU break silence on RA's reform hopes, back review into Wallabies' RWC flop
Thanks for sharing. A well articulated position.
The Wallabies' World Cup campaign was a disaster from start to finish - but sacking Eddie Jones isn't the answer
You are right, I did mean assets, but my point is jointly managing and controlling assets is more efficient.
Humility cuts both ways: Brett Clark and the QRU deserve the same scrutiny as Hamish McLennan