A new or updated logo could be rejected by FFA's new rules. Also check the paragraph on Clause 4 - it has a bit to do with advertising and promotion as well, and a lot of clubs lean heavily on their ethnic ties to get punters through the doors. Absolutely not a non-issue - in fact, this would be one of football's biggest issues in Australia in my opinion, the split between old and new. As I conclude, we shouldn't be widening the divide, we should be embracing the unique cultural mix and making it a source of pride, not shame, because no other sport can boast it.
"Not necessarily. The application of the ‘exemption’ (i.e. retrospectivity) for existing teams need not only apply at policy inception, but could also apply in the future."
Here's the section of the policy that made me write what I wrote. To me, it reads very clearly that any chances must abide by the new policy:
"A logo or emblem: of a New Club; and of an Existing Club upon a change of logo or emblem by that Club, may only contain or display:
words or letters in English; and/or
references to the broader geographic area in which the Club is located; and/or
references to flora; and/or
references to fauna; and/or
provided that these components do not carry any ethnic, national, political, racial or religious connotations either in isolation or combination."
Also, under Clause 3 - Approvals:
"3.3 For the purposes of clauses 2.1(b) and 2.2(b), prior to an Existing Club changing: (a) its Club Name, it must obtain the prior written consent of FFA or the Club’s Member
Federation (as the case may be) in relation to its proposed new Club Name; and
(b) its logo or emblem, it must obtain the prior written consent of FFA or the Club’s Member Federation (as the case may be) in relation to its proposed new logo or emblem.
3.4 FFA or the relevant Member Federation may, at any time, revoke any approvals granted under this Policy.
3.5 A decision of FFA or a Member Federation under this clause 3 is made in FFA’s or the relevant Member Federation’s (as applicable) sole and absolute discretion and is final and not reviewable."
Fitting. He is, after all, the toppest bloke.