Posts Tagged "AFL television rights"
Unlike Andrew Demetriou’s counterpart at the NRL, David Gallop, the AFL Commission believes Demetriou is still on his game and has more good work to do.
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With the GWS Giants having finally made their AFL debut while the Gold Coast Titans are on the verge of collapse, talk of rugby league taking care of its nurseries in the face of an advancing and cashed up AFL has become increasingly shrill.
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On Friday night, the launch of Foxtel’s Fox Footy Channel will herald the start of a strategic three-prong attack for AFL and TV ratings in 2012.
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On Friday the 17th of February, to coincide with the commencement of the pre-season NAB Cup, Foxtel will launch a new AFL-dedicated channel called Fox Footy, which will prove to be the equivalent of heaven on earth for AFL fans.
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The Federal Court’s decision yesterday to allow Optus to broadcast sports matches online and on mobile phones is landmark one.
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The NRL quite rightfully compares itself to the AFL, and is therefore using the AFL television rights deal as a benchmark for its own broadcast rights negotiations. But it’s not quite as simple as thinking “the AFL’s deal was $1.25 billion, so we deserve at least that.”
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With Channel Ten pulling out of negotiations with Channel Seven over buying some of its free-to-air AFL matches, and Channel Nine seemingly unable or unwilling to step in, the AFL will be on one free-to-air network come 2012, simplifying things for fans and opening the door for rival codes.
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Media and TV rights have been the focus for domestic sports leagues in Australia over the last few months, and the AFL has somehow taken the largest deal of all sports leagues.
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I presume that sooner or later this year, Foxtel will get around to asking their subscribers what they would like to see on the new channel. Or maybe I’m kidding myself and they won’t bother.
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Andrew Demetriou was the cat rolling in cream as he announced the biggest television rights deal ever in AFL history last month. Demetriou said everyone would benefit in the $1.253 billion deal, and players and clubs have already staked their claims for a share in the riches.
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The AFL couldn’t have scripted a better fortnight: a new television deal signed which exceeded the billion-dollar mark; the Adelaide Oval redevelopment – the potential saviour of the code’s most vulnerable club – confirmed; and on Saturday night the first-ever Queensland derby was won by the competition’s rookies.
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Here is how I see the NRL faring in their next broadcast rights deal. I have assumed that the ARL Commission is up and running and the NRL have expanded to an 18-team competition by adding new teams in Perth and Brisbane.
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The AFL’s billion-dollar television deal is the equivalent of a big bang for Australian sports – a cosmic explosion that will redefine the landscape. With the AFL’s deal with Channel Seven and Foxtel locked in for 2012 to 2016, other codes most now jockey for their own deals from what’s left.
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Was there any ever doubt? When dealing with a figure as magical and epic as $1.253 billion and as a professional and resolute organisation as the AFL, they were always going to secure an agreement over ten figures.
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Barring a sudden breakthrough on Thursday morning, the AFL’s television rights negotiations will drag on until at least the middle of next week.
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Parochialism in sport, such as cheering for your team, is acceptable and encouraged, but when the media drives the parochialism, fans from all states and all sports miss out.
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AFL chief executive Andrew Demetriou has blasted speculation that the league will chase the top dollar for television rights, calling it “complete bunkum”.
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