Posts Tagged "television ratings"

The Sydney Swans’ dramatic defeat of Hawthorn in Saturday’s decider has helped the AFL to an impressive national television ratings win over the NRL’s Sunday grand final between the Storm and the Bulldogs.

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Foxtel’s massive investment in AFL is continuing to pay off, with AFL games securing good ratings over the past weekend.

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In mid-2011, the news reported that consumers (not fans) had “reason to celebrate” as several corporate giants signed a deal to secure television rights to AFL.

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The NRL is claiming superiority over AFL as it seeks to improve its media rights deal. Over the past week, some interesting figures have been released, which the NRL hierarchy has seized on.

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With Channel Ten pulling out of negotiations with Channel Seven over buying some of its free-to-air AFL matches, and Channel Nine seemingly unable or unwilling to step in, the AFL will be on one free-to-air network come 2012, simplifying things for fans and opening the door for rival codes.

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Parochialism in sport, such as cheering for your team, is acceptable and encouraged, but when the media drives the parochialism, fans from all states and all sports miss out.

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AFL chief executive Andrew Demetriou has blasted speculation that the league will chase the top dollar for television rights, calling it “complete bunkum”.

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2010 has been dominated with talk of expansion and television rights, not just across the rugby league media but all major football codes in this country.

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The AFL must be delighted with the television ratings generated in both Sydney and Brisbane from the replayed 2010 grand final. With two Victorian teams going head-to-head in the AFL and two NSW teams in the NRL, this removed the parochial factor that so often clouds the debate between AFL and NRL over grand final [...]

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To kick-off, I have been involved in the game of rugby union for close to 39 years. I have played, coached, refereed and also been lucky to be involved in broadcasting and promotion of the game in various capacities in both the Northern and Southern hemispheres.

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The Daily Telegraph’s headline “NRL obliterates rival codes in TV war” caught my eye. I don’t usually read the Daily Rupert, but was looking for another article someone had talked to me about.

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National Rugby League boss David Gallop hopes a positive set of figures will cause some of the code’s critics to eat their words towards the end of a tumultuous season for the sport.

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TV rights for sport have become the ‘uber’ source of revenue for sporting codes in Australia. In the past, gate receipts, sponsorship, club membership and merchandise filled club coffers along with social club and pokie machine revenue.

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The commercial stations must be hurting with the latest ratings showing that the ABC show, The Gruen Transfer, is regularly pulling in one million viewers.

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