The Roar secures deal with MySpace to provide user-generated sports content

www.myspace.com/aussiehub

Sydney, January 29, 2007 – The Roar (www.theroar.com.au), Australia’s leading user-generated content sports website, today announced a partnership with Australia’s number one social networking site, MySpace.com. The deal makes The Roar the official and sole provider of sports related content for MySpace’s hugely popular Aussie Hub [www.myspace.com/aussiehub].

The Roar launched in September 2007 and has reached this deal with News Corp owned MySpace in less than six months.

The Roar’s brand of sports reporting by the fans for the fans has proven a hit with the sports obsessed Australian public, who love to debate the latest issues and incidents.

“The Roar is excited about the potential for this alliance and we look forward to our unique content reaching over three million unique Australian MySpace users, “said Zac Zavos, CEO of Conversant Media, creator of The Roar.

“It demonstrates the level of interest in real sports opinion written by everyday fans. Far more powerful for today’s generation C – the content creators – than a dry news article,” said Zavos.

”The evolution of social networks is kick-starting a broad global shift for how people, content, and culture collide on the Web, this exciting agreement with The Roar ensures that our millions of MySpace users can stay up to date with sports news from across the country from their peers online; put simply - it’s a natural synergy,” said Rebekah Horne, Vice President, Fox Interactive Media & MySpace, Australia & New Zealand.

With a hybrid model of content generation, The Roar blends sports news feeds and expert commentary with content written by the supporters. Both experts’ and crowd-written stories have equal weighting and work together to ensure that sports opinion really counts.

For media enquiries or to speak with The Roar’s creator and CEO of Conversant Media Zac Zavos.

About The Roar
The Roar (www.theroar.com.au) is a sports opinion website and daily e-newsletter which takes an informed look at some of the bigger issues - and characters - within Australian and international sport. Featuring some of the best sports writers in Australia, including the Sydney Morning Herald’s Spiro Zavos and sporting icons, as well as input direct from the crowd, The Roar keeps you across all the big stories.

About MySpace
MySpace, a unit of Fox Interactive Media Inc., is the world’s most popular social network for connecting with friends, discovering popular culture, and making a positive impact on the world. By integrating web profiles, blogs, instant messaging, e-mail, music streaming, music videos, photo galleries, classified listings, events, groups, college communities, and member forums, MySpace has created a connected community. As the first ranked web domain in terms of page views(*), MySpace is the most widely-used and highly regarded site of its kind and is committed to providing the highest quality member experience. MySpace will continue to innovate with new features that allow its members to express their creativity and share their lives, both online and off. MySpace’s international network includes localized community sites in the United States, France, Germany, Australia, Ireland, Spain, Italy, Mexico, Switzerland, Austria, Canada, Netherlands, New Zealand, Japan, Sweden, Latin America, Denmark, Norway, Brazil, Finland and the United Kingdom. Fox Interactive Media is a division of News Corp. (NYSE:NWS)(NYSE:NWS.A)(ASX:NWS)(ASX:NWSLV).

(*) Among the top 2000 domains comScore Media Metrix, November 2007. For more information on comScore Networks, please go to http://www.comscore.com.