There’s been a lot of talk about the London 2012 logo. Some say it’s a fresh, creative logo that reflects the dynamism of the great city of London. Others describe it as ‘most unpopular logo in British marketing history’.
Then there’s the fact that Wolff Olins, a brand consultancy, was paid £400,000 for designing the logo which resulted in an online petition with 50,000 + signatures to change it, motions from MPs, and the embarrassing withdrawal of a promotional video that caused seizures among epilepsy sufferers. Is this great marketing, or another example of creativity gone mad?
We are just several months away from the begging of the Tokyo Summer Olympics in 2020. Preparation is in full swing, sports facilities are being prepared or are already ready handed over and the Olympic village is almost brought to brilliance. Most of the work has already been done and everything is almost ready for […]
We may not see a better slate of games this season than we saw in Week 7. Two of the best rivalries in college football – Texas versus Oklahoma at the Cotton Bowl and USC taking on Notre Dame – plus other intriguing conference match-ups, and the usual quota of shocking ‘never saw that coming’ […]