Future of the NRL rests in fostering communities

By Bam Bam / Roar Guru

Jarryd Hayne on the way to the tryline. (AAP Image/Action Photographics, Renee McKay)

Rugby league has, up until 1995 (or the Super League era), been before its time. It was one of the first codes to become professional and the sport that made mid-week games popular in Australia. Rugby league made changes to traditional rules because the public wanted it.

However, lately (maybe due to recovering from the Super League war), it seems rugby league has now become lost in the past.

One thing rugby league has going for it is the athletes and stars the game is producing. No one can dispute that. But it seems this is the only thing going for this game at the moment.

Rugby league is spreading well, especially in the Middle East North Africa (MENA) area and America, but in the heartlands (which are overemphasised sometimes) the game is struggling.

The Brisbane Broncos are a prime example. They have lost more players to other codes than any club. The cross-coders speak volumes: Folau, Hunt, Sailor, Tuqiri, Thorn and Barnes.

But what can be done about it?

The answer could possibly be found in the rarest of places – Lebanon.

Mikhael Shammas is a Lebanese business graduate who founded the Wolves RLFC (American University of Beirut) and is now starting the Boston 13’s. Mikhail formed both clubs whilst at University.

He has just graduated from Harvard’s Business school.

Last year, in the midst of completing his post-graduate work, he founded the Boston 13’s and was selected into the American National Rugby League, in which his team made the play-offs.

He specialises in creating cultural legacies within communities through sport. So he may be the right man for the advancement of our game. His credentials speak louder than our Independent Commission could ever hope for.

However, we don’t necessarily need Mikhael. We need his ideas.

Mikhael would probably serve rugby league better in America and Lebanon. However, the idea of creating cultural legacies is one that should be tapped into.

Community is what the Sydney based teams are founded on, yet it seems they, along with the game in general, have forgotten this. One must wonder why crowds aren’t selling out when TV ratings are similar to that of the AFL (and with less potential viewers). 

The answer seems to lie within community.

The taste of the future is part of our past. Tap into the community and the NRL will find it has new fans.

The future lies in creating a new community. Australia has a lot of immigrants, therefore, a lot of new viewers, which is where the potential may lie.

The Brisbane Broncos need to focus on the Sudanese community; Bulldogs and West Tigers on the Lebanese community; Panthers on the Islander community; and other clubs on the people that make up their society that their club encapsulates.

Rugby league must not rest on the money from the TV deals, but on the community that surrounds them.

The Crowd Says:

AUTHOR

2010-06-24T04:01:47+00:00

Bam Bam

Roar Guru


A-League has the worst mad monday, what about the NAZI thing by players I think from the Jets or Adelaide. Union: Quade Cooper went to jail. Hayne was in the Cross which isn't a sin. Man, even Jesus was in the worst areas and he was still sinless, and staying with the Jesus theme, Hayne now attends bible classes on weekdays. Hazem El Masri was another who had a good reputation. I don't know why people say its all League's fault, is it also League's fault that Darren Lockyer is such an outstanding citizen, or Jason Stevens was the nicest sports star in Australia, or that Nigel Vagana now addresses all people on how to be outstanding citizens. Is this Rugby League's fault as well!!

2010-06-05T06:07:26+00:00

DERBY COUNTY FC

Guest


Oh for sure, the other codes do stupid things too, particularly AFL but it seems League just keeps on going and going and going, i don't think football and union are as bad (they're no saints though either). It's a culture that seems not have moved on in the last 30 years whereas other codes seem too. I wasn't saying Hayne was involved in the shooting but i wonder what a pro athlete is doing in the Cross at 3 in the morning? This and the other incidents is the culture i am talking about. They find themselves in these situations all too often. I think incidents in the A-league (never heard any mad Monday stuff there by the way and i love SFC,) and union are less though.

AUTHOR

2010-06-04T14:55:32+00:00

Bam Bam

Roar Guru


What about the AFL with the St. Kilda club and the 16-year-old girl, or Quade Cooper last year sexually assaulting a girl, or even the A-League with their mad mondays. It depends where you live Derby - like the shootings (I believe you're referring to Hayne being in the cross-fire at Kings Cross - he wasn't involved personally, just in the immediate surrounding area), Hayne for one didn't fire a bullet and it must be noted that he now is a very changed person. He goes to bible studies on a weekly basis, he has become a better player, he hasn't been in the media for any wrong reason (besides his outburst about pay) since that day and it must be noted that he is looked upon as a role model. I do understand Derby, but truth be told the other footy codes are just as bad - League bad boys just sells more papers. And the drugs issue, NRL has the strictest laws in the sports world, AFL has tough laws but nothing in comparison with RL, in AFL they get 3 chances to take drugs, in RL if you take it once you are out. (I knew a guy who had a Broncos contract, they found this kid with possession of drugs and tore his contract up for life, and have black listed him to other clubs so they know he has been caught). But, each to their own. I want my kids to play league but if they choose another sport that is their choice, if they love something then I will encourage them in that area. I just hope they love league. Haha.

2010-06-04T10:17:07+00:00

DERBY COUNTY FC

Guest


Personally i don't want my kids playing league, of the 4 major codes it'll be at the bottom, why? I don't like the image it has, such bad press for drugs, masogyny, shootings, rape etc. I know this is a minority in the sport but it just puts me off, i'd much rather my kids stayed away, i wouldn't stop them playing if they really, really wanted to but i'd promote other sports if i could.

2010-06-03T10:59:21+00:00

Corey

Guest


who gets smashed chris?

2010-06-03T10:10:54+00:00

Dan Wighton

Roar Guru


Things like that definitely play a role - the Titans getting Chloe Maxwell a gig on a Gold Coast radio (whether they admit to it or not!) was probably a key factor in convincing him to move to the Coast - and also some good publicity for the Titans! But Thurston also said taking up a role with the Indigenous community (now and after football) was important in his decision.

2010-06-03T09:36:52+00:00

Dogs Of War

Roar Guru


I don't know if that's true for Thurston, I think the fact that his missus is the marketing manager for the Cowboys would have had a lot to do with it, unlikely she would have a got a similar role in Union (well French Union), so they would have had to think about whether it was all worth it for something that may not work out.

2010-06-03T09:28:32+00:00

Dan Wighton

Roar Guru


Absolutely correct Mitch, the League’s willingness to be content with what it already has is a big factor in the stifling of RL growth in Australia outside its traditional areas. I think a big part of this is league's dominance in Sydney, a city which is often guilty of not caring to look outside its borders ("If youre not living in Sydney, youre camping out!" A la Paul Keating). Having said that, RL has always worked very hard at a grass roots level to gain community support - much of this has been due to necessity as support was harder to come by at the big end of town (which has, and continues to be, dominated by support for Union). But you can never have too much of a good thing, and working hard to engage with communities could become a massive asset in our game – both Thurston and Jennings said their relationship with their local communities (ethnic and regional) were important factors in them resigning with the NRL, despite being offered considerably more to jump ship.

2010-06-03T07:23:04+00:00

chris

Guest


They all get smashed by the Maori's and islanders.

2010-06-03T06:00:47+00:00

M1tch

Roar Guru


Being content is Rugby League's biggest problem, we've all said it alot but hopefully the IC has more push than the current way the game is managed

2010-06-03T05:49:18+00:00

Corey

Guest


Thanks M1tch, everyone will think we are doing enough, but the truth is it isn't. If the stadiums aren't filled then we aren't doing enough. Everyone thinks the old adage "Build it and they shall come" is true, yet I don't see any stadiums filled to the brim every match. It should be "Build community and they shall come." Oikee raises a good point in religion (I'm a Christian myself), and in Acts 2:42-47 the reason Christianity grew so quickly was because of its community (and they were killed back then for being Christians as well). It makes you wonder, we should take some notes on what ideas do work and put them into place. Anyway, it seems there are some who believe League has done enough and it all rests with the community to come out and check the game. I don't think I have ever had the Broncos involved in anything that I have attended - my school, my work, my social clubs, and to think of it, no one ever says anything about the Broncos ever being at an event they went to either. They just don't get it!

2010-06-03T02:15:39+00:00

M1tch

Roar Guru


Good article Corey, the Poms are doing a better job than us with Bradford trying to involve the Asian community in playing junior rugby league. Disappointing the Broncos havent done more to include the Sudanese community.

2010-06-03T02:11:51+00:00

oikee

Guest


The last thing i want to see is parents signing up there babies as members, and dressing these new born in there club colours. Its reaks of brainwashing. To go slightly further, you are conditioning your child to think a certain way, so limiting his outlook on life. Look no further than religon. No thanks, let them grow up to have choice, if they like all things great and small, good.

2010-06-02T23:21:14+00:00

True Tah

Guest


I know that in Sydney, the Sudanese have their own basketball tournament, and given the dominance of futbol in Sudan, its only a matter of time before the Rovers get in and take advantage of that.

2010-06-02T23:17:17+00:00

Corey

Guest


I work at a school dominated by Islanders and Sudanese in Brisbane, there is only one Sudanese playing league, why? First of all no one encourages them to play it, the Islanders usually have the adverse affect on them, and secondly they don't know what the game is about. I don't think the NRL is engaging community enough, if it were crowds would be marching in their tens of thousands to every game, but they are not. In the AMNRL they already have crowds up to 1500, just by engaging the community. Sharks would love that response, and I think they did that last year and for where they are on the ladder get better crowds than Sydney Roosters. So, NO, clubs do not engage the community enough. When you here teams being referred to their symbols (e.g. Storm, Broncos, Cowboys and Titans) then they are just a franchise, not a community based team. When you start to refer to them as where they are at, that is when people start to recognise them as their own - Leadership Principles 101.

2010-06-02T22:38:38+00:00

ac

Guest


Seems many of the AFL players are very upset with the 2 new boys getting all the Dough and them much less. The AFL might have a very very difficult situation developing here. It is called INFLATION where everyone else wants a piece of the pie. I think the AFL tactics of cheap promotion are going to come back with a big bite. Can clubs afford a wage breakout. I feel the AFL might have gone toooo far with this one in the pursuit of publicity in foreign areas. Anyways, it doesnt matter really the AFL has now become AFL INC and has died to many people as a game now its a business.

2010-06-02T22:20:00+00:00

oikee

Guest


Good point, the last thing you want is the old soccer league, clubs being dominated by one group, the doggies also were fine line until the club stopped the rot. I have seen a chinese guy in the doggie crowd now a few times. If you build it, they will come. The last thing i want to see is Sudanese grouping together starting trouble, then you have bigger problems to solve. Let them join in as there players become more involved. Its not a race to get people involved, it should be all about them enjoying what they see. Most of the Sudanese that live in my area would be suited to AFL, they all seem to play basketball, very tall.

2010-06-02T22:07:18+00:00

True Tah

Guest


League already does a great job in engaging with the community, and does not just focus on one segment of the community - these are district-based clubs, not ethnic-based clubs. If the Sudanese want to have a crack at playing rugby league by all means let them, but not focus on them at the expense of the wider community.

2010-06-02T21:27:00+00:00

oikee

Guest


I think you will find that rugby league already ingauges with the community quite well, if this was not the case, Lebanon rugby league would never have taken hold. Just on that point, the rugby league 9's under 14's mena tournament was just held in Saudi last week-end. This included teams from Lebanon and Palestine regions. The positive coming out of rugby league players moving to AFL is another plus for our game. At least the NRL has been pushed into action, looking at ways to improve the earning capacity of our players. Should have happened before now. Another thing you have to ask yourself, are the players about to move to AFL, have they really considered what they will be giving up.? I have looked at a quick run down of what Isreal Folou has vertually thrown away with his decision. Given up his chance to represent Australia.(kangaroos) He wont take part in this years 4 nations. No more origins. He wont take part in next years 4 nations England. He wont take part in the world cup England 2013. He wont take part in any future development of internationals either here or NZ. Other knock-on effects, his ability to excite rugby league crowds with his amazing ariel skills and power running, busting tackles and pure running speed over 100 metres, will just become the norm in AFL. Kicking the ball between the big sticks is not what league fans call exciting. So he will more than likely just become another cattle in the AFL, where he will blend in with the rest of the cattle. No disrespect, i use the word cattle every second day on these blogs refering to most league players. Good players required to get the job done. As i mentioned the other day, to me its not a bad thing for the NRL, we have the cattle coming through to replace players like Hunt and Folou, players who we are already getting excited about, but are left in line because of our super stars holding them at bay. Josh Dugan i heard might be the next to go to AFL. I just hope he does not give up the chance to represent his country(and state for that matter) before he goes. I dont mind him going, but mate, dont throw away everything just to play AFL. Anyhow, its good for rugby leagues international game, the weaker, or lets just say, less experienced the kangaroos are, the bettwer chance of other nations rising to the occasion, this could be the kick start international rugby league needs, lets just hope the the roos dont become the kicking boys for other countries. :)

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