Media treating codes and public with disdain

himno Roar Rookie

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    Parochialism in sport, such as cheering for your team, is acceptable and encouraged, but when the media drives the parochialism, fans from all states and all sports miss out.

    Ever tried to watch Rugby League in Victoria or AFL in NSW or Qld and you soon realise that narrow-minded programmers are driving their own personal agendas.

    If you wanted to watch the two new teams in the AFL in the NAB Cup you needed pay television. Surely there would have been sufficient interest in the Victoria for one of the commercial stations to show it.

    ABC Radio broadcast the first Rebels rugby union game but won’t broadcast Melbourne Storm games.

    AFL in Sydney and Queensland is offered after re-runs of “popular movies” that have well and truly reached their use by date.

    The only Sheffield Shield cricket news you here is if your state is playing. The rest of the games don’t rate.

    It is time the media made common sense decisions when it comes to programming and not treat the sporting public with disdain. It is obvious that the parochial attitude of commentators to their sport and their state is driving what we see and listen to.

    Perhaps it is time the AFL and NRL stepped in and took greater control. The recent Indigenous All Stars NRL game was streamed, allowing those outside NSW and Qld the opportunity to watch it live.

    Perhaps if we had more of this the radio and television stations might reconsider their childish parochialism and review their programming.

    The sooner these people realise that their actions won’t stop the spread of either code, the sooner fans will be able to enjoy a wide range of sports.

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    The Crowd Says (51)

    • Roar Guru

      February 20th 2011 @ 5:58am
      Rabbitz said | February 20th 2011 @ 5:58am | ! Report

      It is the 21st Century, where information and content are king. Both are worth money and there is nothing to be gained by giving away your IP (Intellectual Property). The sporting administrations, especially the NRL and AFL have sold their IP to third parties – the media, so they have little control or say over what is broadcast, and when.

      You want to watch the Storm? You want to watch the new AFL franchises? Easy.

      Pay for it. That’s the bottom line.

      Nothing comes for free and the FTA model is becoming less and less lucrative as it is already saturated with ads and viewer-ship is declining overall, as it is being lost to “new media”. The only reason that FTA still has sport is that there is government legislation (i.e. protectionism) to limit media competition.

      Pay TV may not be the future delivery model but its business model is closer to what will be the norm in the future – You want content? What is your credit card number?

      It is not about agendas or parochialism. It is about money and what how much advertisers or customers will pay to watch.

    • February 20th 2011 @ 6:55am
      Hk47 said | February 20th 2011 @ 6:55am | ! Report

      The Australian Government should stop humming and hawing over the anti-siphoning. It should either be: all on FTA, with tight legislation about broadcast. No rules at all, letting Foxtel have it all, or rules allowing everything to be shown by both. Whenever they want it.

      For me, the UK model is the thing to go on. Grand finals ( FFA Cup, A-league, AFL, NRL, maybe super 15), both olympics, commonwealth games, the ashes, the FA cup final and a couple of others are protected. Free reign on everything else.

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    • February 20th 2011 @ 8:06am
      sheek said | February 20th 2011 @ 8:06am | ! Report

      Have you no sympathy for the sports hacks?

      If you’re an ambitious sports journalist in NSW or Qld, you hitch your colours to the mast of the NRL flagship. If you’re an ambitious sports journalist in Vic, SA, WA or Tas, you hitch your colours to the mast of the AFL flagship.

      So naturally, they’re the two key sports they support & push. Look at the media hacks. Funny how they start supporting which party is either in power, or likely to gain power. Irrespective of their former prsonal allegiance.

      Whoever said humans aren’t motivated by self-interest???

      Fortunately, intelligent & discerning sports lovers (& political watchers) are able to see through this & make up their own minds on any issue.

    • Roar Guru

      February 20th 2011 @ 8:14am
      Fussball ist unser leben said | February 20th 2011 @ 8:14am | ! Report

      I read the headline: “Media treating codes and public with disdain” and I looked forward to reading about the poor treatment of all sports in Australia, other than Aussie Rules, League & Cricket.

      But, no … apparently, Aussie Rules and League are being treated unfairly by the media and the suggestion is that “Perhaps it is time the AFL and NRL stepped in and took greater control”.

      Wow … I honestly don’t think it is humanly possible for the AFL and NRL to exert even more control over the commercial media in Melbourne and Sydney respectively … but, I’m sure they will never stop trying.

    • Roar Guru

      February 20th 2011 @ 10:07am
      Hoy said | February 20th 2011 @ 10:07am | ! Report

      In Brisbane, the AFL gets a good run I think. There are two or three games every weekend on FTA. I don’t mind it.

      • February 20th 2011 @ 10:30am
        Timmuh said | February 20th 2011 @ 10:30am | ! Report

        I suspect you will find there are four, because the AFL “took control” and stipulated that there must be – and that Brisbane games get shown into Brisbane even when they are Fox games in the rest of the country; I’m not sure if that applies to Gold Coast or not, given they did not exist at the time of negotiating the current rights deal. The rights deal is a bit less in its cash component as a result, but the AFL take that hit to ensure some coverage in NSW and Qld.

    • Roar Guru

      February 20th 2011 @ 1:03pm
      rugbyfuture said | February 20th 2011 @ 1:03pm | ! Report

      um….Its quite easy to watch the AFL in Sydney, even with low ratings its broadcast…

      ….usually quite close to live time too…

      you should maybe look into sports which don’t get wide media coverage…

      • February 20th 2011 @ 9:04pm
        NF said | February 20th 2011 @ 9:04pm | ! Report


        You would of thought Super Rugby would be on FTA on now I mean the Wallabies are on FTA wouldn’t it make sense to have aleast 1 FTA game of Super by during the regular season. By hey I’m a mungo so my opinion is irrelevant to you but you would of thought Jon o Neil and friends would of thought of that.

        • Roar Guru

          February 20th 2011 @ 11:41pm
          rugbyfuture said | February 20th 2011 @ 11:41pm | ! Report

          They prefer the short term money over long term exposure. Unfortunately because of the people they tend to hire at the ARU they will always have one step at a time thinkers rather than worldly thinkers.

        • Roar Guru

          February 21st 2011 @ 7:04am
          Rabbitz said | February 21st 2011 @ 7:04am | ! Report

          The main reason is that the Super Rugby franchise was developed by pay TV. It is their idea and if the SANZAR admins want to take it onto FTA they will have a bit of a fight on their hands. The PayTV operators do not want widespread coverage, they want subscribers so they went and (successfully) invented this competition.

          As I have said before, you want to watch their content? Pay the subscription.

      • February 21st 2011 @ 12:12am
        Chris K said | February 21st 2011 @ 12:12am | ! Report

        True, I actually thin we get better AFL coverage up here to be honest, Live games for the swans, Live games Saturday and Sunday afternoon, Delayed broadcasts on friday and saturday night. League you get one live game on friday and one delayed after that, nothing on saturday, and a delayed game on sunday afternoon with loads of ads inbetween breaks in play

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