NRL TVC: Back to the future with Bon Jovi [video]

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    The NRL has tapped its 2011 commercial ‘Our House’ featuring Bon Jovi for its 2012 season launch, with one eye fairly set on the increasing competition in the Sydney sports market.

    The NRL has again used the Bon Jovi song for its main brand campaign, pointing to the success of last year’s effort. But this year the NRL is putting more attention on its Sydney marketing in light of the introduction of the Greater Western Sydney Giants AFL team.

    Outdoor billboards in western Sydney and near the ariport, adorned with images of players from Parramatta, the Bulldogs, Penrith and the Tigers, have been set up. The NRL has also played with its draw so that there are more Sydney derbies this season than ever before.

    The AFL has established a standalone round between GWS and the Sydney Swans to open its season, scheduled for March 24, which is round four of the NRL.

    On that weekend the NRL will stage a blockbuster round in the harbour city with St George-Illawarra at home to Manly, Parramatta at home to Penrith, Souths at home to Brisbane, Wests Tigers at home to Canberra and the Bulldogs at home to Newcastle.

    The NRL is also planning a series of Sydney derbies both before and after the State of Origin series. 2012 remains a huge year for the NRL, with a new independent commission formed and its broadcast rights up for grabs.

    Here’s the new ad, what do you think Roarers?

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    The Crowd Says (33)

    • February 22nd 2012 @ 9:22am
      turbodewd said | February 22nd 2012 @ 9:22am | ! Report

      Its an okay promotion. However I believe I could do it better. The meta message is defensive and basically speaks to AFL expansion into NRL territory. The RL community is hopelessly divided on how to proceed. Half of them favor Back to The Future with a backyard new team in little ol’ Gosford, NSW (note I didnt say ‘expansion team’). The rest are more bold and see gold out in Perth. Im with the latter.

    • February 22nd 2012 @ 10:28am
      Will Sinclair said | February 22nd 2012 @ 10:28am | ! Report

      Bloody hell…

      The season is minus one week old, and I’m already sick of that Bon Jovi song.

    • February 22nd 2012 @ 10:29am
      B.A Sports said | February 22nd 2012 @ 10:29am | ! Report

      It’s a pretty unclear message.

      I have no problem with the theme “This is our house”, but if thats your theme, then the images should portray the tribalism of the game and the atmosphere that can be created by a home crowd and a home team. All of this footage is over computerised, and is predominantly taken from games at ANZ, the worst ground for atmosphere. I mean what does Manly on the Grand Final podium jumping around with the premiership trophy in the centre of ANZ Stadium have to do with the theme “Our House”. If they were doing it at Brookvale Oval surrounded by their fans, that would be better.

      And all the shots of guys just planting the ball over the line, pretty bland.

      I know its easy to be critical, but i would have thought in this day and age they could do better.

      • February 22nd 2012 @ 1:26pm
        turbodewd said | February 22nd 2012 @ 1:26pm | ! Report

        Brookvale oval is a dump tho, seriously. ANZ at least is an actual stadium. Dont blame the stadium if the spectacle held there doesnt garner enough interest to fill it.

    • February 22nd 2012 @ 10:31am
      Blazza said | February 22nd 2012 @ 10:31am | ! Report

      Ad stinks, they should be showing off there stars like the NBA does with there “where amazing happens” ads, which are terrifically done. Most of it was either Tigers,Dragons,Manly players doing something, while the only Storm player shown doing something i think was Sika Manu. Kind of a joke when you have guys at the club called Slater, Smith and Cronk, but once again NRL slam the Storm by not having them as a main focus of their ad. The NRL could learn a lot from the NBA by how they promote their stars. Joke of an ad.

      • February 22nd 2012 @ 5:12pm
        Pete75 said | February 22nd 2012 @ 5:12pm | ! Report

        Well Blazza,

        At least Melbourne are shown. I remember a few years back during the “That’s my Team” promotion where the Tigers weren’t shown at all. It became known amongst Tigers fans as the “Where’s my Team” promotion.

        I’m not a massive fan of the Bon Jovi promotion, but it’s not too bad and really, how many people do these sorts of promos attract to the game anyway?

    • February 22nd 2012 @ 11:05am
      Paul said | February 22nd 2012 @ 11:05am | ! Report

      Its a lame ad and a dull song, who in the hell approved this? Doesnt anybody at the NRL watch the Gruen Factor, there are some pretty good Ad Agencies that i reckon could come up with some cracking ads instead of this crap. I would have thought they could have used some of the freakish footage of Benji,Slater,Dugan,Hayne,Uate, My point being we have plenty of exciting talents that could make a
      seriously good hi lite reel and put it to a current (up to 3 yrs old) rocking song that actually made the top 10 and it would be 10 times better than that ad. Watching that Ad and if thats the best we can offer i am seriously concerned about becioming outdated becuase thats the message that ad sends to me.

      • February 22nd 2012 @ 10:12pm
        Al said | February 22nd 2012 @ 10:12pm | ! Report

        Is that the gruen transfer? Or is it a different show? The one with wil anderson?

    • February 22nd 2012 @ 12:13pm
      Nathan of Perth said | February 22nd 2012 @ 12:13pm | ! Report

      Are you sure? Is that really it?
      What were they thinking?