Apparently cycling is booming, but where?

By Phil Anderson / Expert

It is with great interest that I, and perhaps many in cycling, have read the latest UCI media blasts about the state of the nation. In cycling, that is. According to the UCI, the sport of cycling is robust.

Clubs are growing in numbers, budgets are bigger for continental, pro-continental and pro-tour teams, and salaries have grown 30% in 3 years.

On reflection, when considering my own career and the state of cycling at that time, I would have to conclude that I disagree.

Yes, the figures look good. But teams and races alike are struggling. In fact, a rider used to be able to forge a successful and lucrative career in the many smaller European teams that operated in my day.

There were so many more of them and so many more races.

Interesting, too, are the current difficulties some race organizers are facing at the moment.

Global economic problems aside, the sport would appear to be in crisis given the difficulties race organisers are having in raising funds. Races with historic pedigrees as old as the sport itself are in trouble.

In Spain, some events look like falling over due to a lack of sponsors.

Despite the anomalies, the UCI is continuing to push the globalisation envelope, and in so doing, crowding the season, making it more and more competitive for the organisers of traditional races to gain access for the pro tour licenses that guarantee an event’s success.

Resources are limited for the teams and race organisers: riders are complaining, sponsors are withdrawing. Yet, a second pro-tour licensed event has been announced in China.

According to rumour, perhaps fact, the UCI is generating huge amounts of funds from these new events.

Additionally, this event is also being organised by the UCI.

One has to question where the money is going and at the same time the direction in which the UCI is taking the sport. Is it for the best?

Hopefully funds raised will trickle back to the struggling events and the struggling clubs.

History, unfortunately, shows that any funding at the top level of sports management and infrastructure tends not to filter down to the local and club level.

The UCI report is also interesting in light of the difficulties that Bob Stapleton had in his failed attempts at trying to capture sponsors for his world number one team, HTC Highroad. In these global times, the team could not run as a financially viable business entity.

This could shed some light on why teams are considering races other than UCI organised events, where they get a share of the profit.

The successful Leopard Trek would have faced the same peril if owner Flavio Becca didn’t save face and join forces with Radioshack. With names like Schleck and Cancellera on his payroll, it would have been a blow to the business egos if the marriage between the teams didn’t occur.

Additionally, it is hoped the marriage is a long lasting one and doesn’t suffer the fate of many new relationships given the strong egos involved.

In Australia, we have seen unprecedented growth in cycling over the last generation. I take some pride in where we are at the moment, but I also have grave doubts over the direction of the sport globally and locally.

GreenEDGE may be pushing into the global cycling market, but the likelihood of an all-Australian team succeeding in the short term is remote given the current economic conditions.

Sponsors are hard to find and the UCI has determined a very high price tag for a team to purchase a pro-tour license.

The conditions are tough for a team to satisfy the stringent UCI requirements, with teams and riders spread very thin indeed, and it would seem many are unhappy, looking to other options.

Perhaps the UCI is taking some positive steps in generating interest in the sport in China.

But the question remains: is this for China or the UCI, and how is cycle racing being developed in China below the world tour level?

On the World Tour circuit there is little room for new teams, wild card entries, out-of-the-blue shocks, or brave new talents.

There is only an expectation of drama, drug scandals, extraordinary delays in resolving them, and threats that a team that has been allowed to race or trade with a rider under investigation should now lose its license given the banning of that rider.

How is it possible that a team like Saxo Bank should face such uncertainty?

Surely a license should not have been granted, or points accumulated by Alberto Contador not included in the licensing process, while Contador was under drug investigation.

I suspect it is high time that the UCI took a step back from the accolades that they dole out to themselves and take a long hard look at the sport that I love and reconsider their current strategies.

The sport is booming, but where?

Perhaps the UCI, Cycling Australia, and GreenEDGE have got it wrong. Maybe we should be focusing on generating passion and local support for our Australian riders here in Australia.

A pro-tour race in Australia is a start, but our best local riders can’t race in the Tour Down Under unless they are in a pro-tour team.

Our best local team, the winner of the National Road Series each year, can’t race in the Tour Down Under for political reasons.

Surely the team that wins the national road season here in Australia should automatically qualify to ride in the Tour Down Under.

It is great to see GreenEDGE men’s team receive their first European win. A win is a win and a great boost for a team’s confidence.

Hopefully other podiums will follow and the press will give more than a passing mention of the women’s team, which is currently outperforming the men in terms of results.

This is first in a new series of columns for The Roar by Phil Anderson, a former Australian professional racing cyclist and the first non-European to wear the yellow jersey at the Tour de France.

The Crowd Says:

2012-03-17T03:14:32+00:00

liquor box

Guest


I think adding "race cams" would help, you can get cheap HD handlebar mounted cameras these days and as long as they were aerodynamic and the bike was still under the minimum weight then I think they would add to the broadcast and to viewers. I would love to see what is happening in a bunch sprint from inside it

2012-03-15T15:20:03+00:00

jd

Guest


Without gate receipts, the commercial side of cycling is like no other sport - income comes from sponsors and broadcast rights (with a little I guess from host governments, councils etc). Because of this, the sport of cycling, and the organisers, will ignore the fans at their peril. If the fans stop watching (especially on TV where the coverage is really very poor compared to other sports), then the sport will die. I just think that the future of cycling is all about sorting out the broadcasting - that will bring viewers and therefore will bring money. More viewers = more money = more affordable and attractive to sponsors = more stability = better sport = more viewers .... and so the cycle (excuse the pun) continues.

2012-03-15T05:58:05+00:00

Danny_Mac

Roar Guru


Thanks for your article Phil, nice to have a true expert's thoughts... Cycling and F1 actually have a lot in common in this area. F1 now trades on its prestige more than anything else. F1's base is Western Europe, with Brazil and Japan. Australia has a history with F1 dating back to the 50s also. However, the insane costs involved have forced F1 into the middle, central and far east. There are no Gulf, Chinese or Korean based teams or drivers. Only India has shown growth in terms of teams and drivers, but they only got their first race last year. There is a real feeling that it is only a matter of time before even the "big, traditional" races come under threat. Germany, supplier of the most drivers, can barely afford to host one race, when it used to host two. With Spain's economy in the toilet, it is only a matter of time before their second race ends up in Russia, or some other cashed up "frontier" country. Cycling is going the same way. how long will it be before Milan-San Remo, Terranio-Adriattico is demoted to allow for a race in India, or the UAE, or whoever stumps up the cash. How long before we have a fourth grand tour, in China, or Inda, or the Middle East?

2012-03-15T01:23:09+00:00

SE Informer

Guest


I'm no economist but the globalisation of cycling is an inevitability. If we look at cycling historically, you Phil, and other remarkable cyclists of your generation paved the way for the development of the first Australian outfit on the world tour. And that is a triumph. But in these hard economic times both China and Australia are shining lights in an otherwise dark tunnel. UCI is clearly taking advantage of this situation and looking to lay foundations for the future. With the strong economic ties between Australia and China, and particularly with Cadel Evan's win in last year's Tour, China wants a piece of the action, and hence another event on their calendar. What cycling is confronting here is a subtle identity crisis. Cycling is traditionally a European sport and those infinitely romantic landscapes we see while watching the riders strut their stuff has always been a drawcard. The truth is Europe will always be the drawcard for cycling events (by the way I understand that the Spainish event has found a sponsor) but I agree with its globalisation and think in the long term it can only be beneficial to Australian cycling. I coudn't agree with you more that women's cycling needs to get more attention and the GreenEDGE women are certainly putting their collective hands up.

2012-03-15T01:15:52+00:00

liquor box

Guest


I think that the wages earnt by top cyclists are too high to sustain a teams future, if you want to put together a stable of 4-5 very top ranked riders to ensure you are competitive then your wage budget is just too high. I think the people who will start missing out will be the domestiques who are a little older, they will be passed over for cheaper younger riders. Teams will recruit the younger cheaper cyclists with the promise of big money down the track.

Read more at The Roar