The Roar
The Roar


Storm and Swans reaping benefits of low profile

Roar Pro
24th April, 2012
1556 Reads

Unheralded and unknown – it’s a good combination. At least that’s the theory of the sporting clubs working their hardest in enemy territory.

Over the past decade the Swans in Sydney and the Storm in Melbourne have battled to win the hearts and minds of sports fans in cities where their sport is not number one.

As fans of both Australian rules football and rugby league will attest, clubs leading the charge into a foreign market need to be permanently successful to ensure they are held in high esteem in cities where sports followers have only the time and money to support to their first love.

The Storm and Swans have been attractive to players on the cusp of the scrapheap, for those looking for a fresh start.

From an outsider’s viewpoint, it seems that the allure of being a small fish in a big pond is tantalising. Footballers who have had to move to another city, where their sport is not on the back page of the paper, have historically produced career-best football form.

The Swans have regularly traded or drafted players with AFL experience, be it a handful or games or close to 100.

Of the current list Josh Kennedy (Hawtorn), Shane Mumford (Geelong), Rhyce Shaw (Collingwood), Ted Richards (Essendon) and Mark Seaby (West Coast) have all come from foreign states.

Throw in Mike Pyke from Canada and Tommy Walsh from Ireland (via St Kilda) and the successful development of players in the Sydney environment appears to be unrivalled.

Looking south, it is the same scenario with the Melbourne Storm. The Storm have acquired players from other clubs – namely Maurice Blair (Penrith), Ryan Hinchcliffe (Raiders), Jaiman Lowe (South Sydney), Todd Lowrie (Parramatta), Bryan Norrie (Cronulla) and Jason Ryles (Sydney) – and provided them with opportunities or enhanced their game.


In both codes the respective cultures of the Storm and the Swans are revered and held in high esteem by opposition clubs and supporters alike.

The Storm under Bellamy and the Swans under Roos-cum-Longmire are clubs that create mountains out of molehills. They are clubs that – if you have a modicum of talent that hasn’t been fulfilled then – roll the dice, request a trade and watch your potential be reached.

In cities where the microscope of the local press hones in on all your mistakes, lack of game time or just bad luck through injury, a trade is better than a holiday.

All of a sudden an escape from the petri dish means that you can go about doing what you love without the average man on the street reminding you of that bad kick or missed tackle.

With both the Storm and Swans starting the 2012 season undefeated after seven and four rounds respectively there is obviously more than the change of scenery for some players to attribute their results to.

Both sides have superstars of the game on their lists, both clubs have strong winning cultures and both teams remain a second, third or even fourth viewing option for the vast majority of sports fans in their city.

The Storm are favourites for the NRL premiership. If last year was meant to be retribution for lost glories that ultimately wasn’t realised, then look out this year.

The undefeated Swans are still sixth or seventh favourite with most agencies. However, if they keep winning games like their opposite numbers in Mexico then we might be acknowledging them as the surprise premiers of 2012.


The gift to the recruited players of a second chance could be trumped by the gift of a premiership.