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Australia-Japan clash to test Ben Buckley's promotional skills

Roar Guru
14th May, 2012
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Roar Guru
14th May, 2012
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1142 Reads

The FFA have a number big issues they’re dealing with, including the A-League, the next media deal and the upcoming Asian Cup, but promoting the Socceroos vs Japan is a big one they need to focus on.

On June 12th, Australia play Japan in Brisbane when all players should be free baring injury. It will be mid-season for the AFL and NRL and will be played on a Tuesday night, clashing with no other competition.

The live Asian audience for this match is expected to exceed 500 million.

This match could become Australia’s most sought-after international contest, beating both the Ashes and All Back matches.

There is even a rumour that SBS may broadcast the match live.

I am sure every football writer in every media outlet will start talking this match up. And it needs to be talked up, promoted and well marketed to the Australian public at large.

Who is capable for talking up this match? The journalists will but they can only do so much.

Like his AFL, NRL and Super Rugby counterparts Ben Buckley needs to get out in the media and talk about this match.

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Big ratings for this match will affect the next media deal. Further promoting a Asian nation at sport and the overseas audience will help the Asian Cup in 2015.

It is the role of the CEO of a sport to do this. The best promoter in world sport is UFC president Dana White. The man has more than 2 million twitter followers and the UFC is one of the best hype machines in sport.

The lack of communication and public speaking by Ben is his biggest weakness in his role as CEO.

This game will be in a FIFA week, when players are not in club football, and on a competition-free night in middle of the AFL and NRL seasons.

Ben, sell the match to the Australian public

This is your test, I hope you pass with flying colours.

Match details: Socceroos vs Japan
Tuesday 12 June, 2012, Suncorp Stadium
Kick-Off: 8.00pm (AEST)

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