Google’s most successful sporting team of 2012

AllSports Roar Rookie

By AllSports, AllSports is a Roar Rookie

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33 Have your say

    So your team may or may not of taken out the big one this year. But who took out the most searched team on Google award for 2012?

    That award went to the Sydney Swans. Not only did they pick up a $1 million dollar cheque and the AFL Premiership, but they were also the most searched team for 2012 in Australia. That includes Australian teams and global teams.

    Not bad for a team with comparatively less media coverage that no-one seems to rate.

    If you look a bit harder at the two tables, it tells us a lot more. With four codes of football all competing for fans and air time in Australia, these two tables tell us that it is in fact soccer and Australian Rules football that are dominating.

    There is more interest in the English Premier League than the NRL.

    So should the NRL be concerned with these figures? The Melbourne Storm sits fourth on the table which is a great result.

    But Canterbury is the only other team to make the world table, with the Wests Tigers sneaking in to the Australia only list.

    However, NRL fans who are interested can see a list of which NRL teams were the most googled, which is sure to help settle a few debates at the pub.

    So why do people search for teams on the internet? Clearly it is fans searching for more information, which indicates levels of interest in the particular sporting areas.

    The data will be used by clubs and sporting codes to help promote their causes with sponsors, which is obviously going to lead to more revenue.

    In the years to come, the data reported by Google will rival TV ratings in terms of importance.

    I have provided you with the tables below or you can search Google Zeitgeist. And to the codes in Australian I would have to say that the sleeping giant is the world game of football. Or maybe they have been awake for some time and the rest of us are just starting to realise it.

    Teams googled from Australia in 2012

    1. Sydney Swans
    2. Liverpool Football Club
    3. Essendon
    4. Melbourne Storm
    5. Carlton Football Club
    6. Manchester United
    7. Canterbury Bulldogs
    8. Collingwood Football Club
    9. Melbourne Victory
    10. Chelsea Football Club

    Australian only teams googled from Australia in 2012

    1. Sydney Swans
    2. Essendon
    3. Melbourne Storm
    4. Carlton Football Club
    5. Canterbury Bulldogs
    6. Collingwood Football Club
    7. Melbourne Victory
    8. Australian Wallabies
    9. Wests Tigers
    10. Sydney Football Club

    Australian NRL Teams

    11. Melbourne Storm
    12. Wests Tigers
    13. Brisbane Broncos
    14. Cronulla Sharks
    15. Manly Sea Eagles
    16. Newcastle Knights
    17. Canberra Raiders
    18. South Sydney Rabbitohs
    19. Sydney Roosters
    20. Canterbury Bulldogs

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    The Crowd Says (33)

    • Roar Guru

      December 24th 2012 @ 9:05am
      Cameron Kellett said | December 24th 2012 @ 9:05am | ! Report

      “In the years to come, the data reported by Google will rival TV ratings in terms of importance.”

      Are you serious?

      That is one of the most ridiculous things i’ve ever heard.
      What importance? what, to determine scheduled matches, how many times a team should play one another?

      Yes I agree that a team such as Sydney swans being searched more represents increased interest, but you fail to consider that people who know sport also know where to go.

      Then individual websites such as:

      Google is a search engine which provides the links necessary to other websites to find information. Just because Sydney swans are the most searched team on google does not mean anything but as you said interest, perhaps Sydney swans fans or afl mad Victorians don’t know the website for swans as the website can only accommodate a certain number of stories. Mainly what occurs in Melbourne or big stories,like tippet.

      • December 24th 2012 @ 6:15pm
        Jeff Cook said | December 24th 2012 @ 6:15pm | ! Report

        Yes , i agree . I think it`s a slow day story wise.

      • December 24th 2012 @ 7:36pm
        AllSports said | December 24th 2012 @ 7:36pm | ! Report

        Hi Kellett_1992 
        I apologize,  I should have given a more detailed explanation.

        Thinking outside the box for a second. Google provides you with Google TV, mail, shopping, books etc. It’s not just a search engine. Its a lot more and growing. You also have a lot of smart TVs, ipads, iphones coming onto the market which will eventually lead to People watching more and more sporting events  on line, not just through the traditional TV station as we have seen with Telstra’s mobile coverage of AFL and the NRL.  So where do the advertises spend their money?? Which games will provide more bang for your buck? Ask Google. 

        And you are right. The fans know the web address of their club. So who or why are people googling these names? Do fans google their clubs name for news that is already on their website or are they searching for additional information or news? 

        That’s why this data is important. 

        • Roar Guru

          December 24th 2012 @ 8:51pm
          Cameron Kellett said | December 24th 2012 @ 8:51pm | ! Report


          Google Tv = Channel 9, Channel 7, One, Foxtel/Foxsports, Foxtel Go, interest into expanding coverage via applications through IPads, IPhones, etc.
          Google shopping = Type Broncos merchandise and find what you get, gumtree, ebay, westfield online.
          Google books = readable in published

          I’m open for mass exposure but before Google vests it’s interest in our sports or our sports vesting their attention in the “search engine” then these are just another set of numbers to add to riffle up discussions that most have ill-informed opinions and rely heavily on technology.

          Here is some stats for you –

          Broncos roughly 260,000 Facebook likes
          Broncos, bulldogs and rabbits most watched rugby league teams with 22.9mill, 21.8mill and 19.75mill respectively.
          Swans were the third most watched AFL team

          Here is a link providing a great insight to how well free-to-air and pay TV are fairing.

          I don’t doubt the influence Google could have but to say whether I open my mind or not that data reported on google could rival TV ratings in terms of importance is in my opinion and most would generally feel the same, it’s ridiculous.

          regards Kellett_1992

          • December 24th 2012 @ 10:51pm
            Adrian said | December 24th 2012 @ 10:51pm | ! Report

          • December 24th 2012 @ 10:55pm
            AllSports said | December 24th 2012 @ 10:55pm | ! Report


            Some good stats and very good points. Merry Christmas to you and a Happy New Year.

            • Roar Guru

              December 24th 2012 @ 11:16pm
              Cameron Kellett said | December 24th 2012 @ 11:16pm | ! Report

              Allsports, thank you. At the end of the day sport is just am interest but it’s times like Christmas and new years that makes us be greatful for everything we have. I wish you a safe and merry xmas/ new years too.
              May peace, joy and love come to all.

    • December 24th 2012 @ 9:22am
      Michael said | December 24th 2012 @ 9:22am | ! Report

      Let’s see what excuses they all come up with this time..

      • Roar Guru

        December 24th 2012 @ 10:00am
        Cameron Kellett said | December 24th 2012 @ 10:00am | ! Report


        • December 24th 2012 @ 10:11am
          Michael said | December 24th 2012 @ 10:11am | ! Report

          The rugby league fraternity. I’m sure there is a myriad of reasons why more AFL teams were googled then NRL. Google must be in on the conspiracy to keep rugby league down..

          • Roar Guru

            December 24th 2012 @ 10:18am
            Cameron Kellett said | December 24th 2012 @ 10:18am | ! Report

            Haha. If I was the NRL or anyone for that matter I wouldn’t even consider a second look at this poor excuse of information that supposedly will have a greater terms of importance in the future when deciding whatever it is ill-informed people will conjure up to make themselves feel better.

    • December 24th 2012 @ 9:47am
      db swannie said | December 24th 2012 @ 9:47am | ! Report

      I read the same tripe on Big Footy ,& as explained by one poster there the simple reason it is top is because when they reached the GF so many Sydney folk googled them to find out the names of some of the players.

      Another article by this author taking potshots at Rugby League.
      I think a change of name is due,how about” All sports except RL”.

      • December 26th 2012 @ 9:41am
        David Heidelberg said | December 26th 2012 @ 9:41am | ! Report

        Actually I hadn’t thought about that. I am a sports mad Sydneysider. I can name every player for Sydney FC and the Paramatta Eels. Most players for the Warratahs, NRL sides, WSW. Hell I can even name a couple from the Kings and the Swifts, but not one from the Swans.

        • Roar Pro

          December 30th 2012 @ 4:48pm
          Reece Jordan said | December 30th 2012 @ 4:48pm | ! Report

          I think not just Sydney-siders, but Australians in general. I’m a mad Swans fan down in Melbourne and there were a lot of friends around me that told me they’d googled/checked the paper/ to find out who plays for Sydney because “they’ve done so well even though Adam Goodes is crap now.”

    • December 24th 2012 @ 1:15pm
      Renegade said | December 24th 2012 @ 1:15pm | ! Report

      “when they reached the GF so many Sydney folk googled them to find out the names of some of the players.”

      Pretty fair summation there DB.

      I can’t believe someone decided to write an article about this…..this should be in the telegraph next to Black caviar as sportswomen of the year. Really relevant information compounded by a very intellectual analysis of what it all means specially this line ….”In the years to come, the data reported by Google will rival TV ratings in terms of importance. ” – WOW!

      R.I.P Journalism

      • December 24th 2012 @ 1:34pm
        db swannie said | December 24th 2012 @ 1:34pm | ! Report

        Yep,you have nailed it Renegade.

        I can just imagine the tv execs sitting around arguing about $$$$ for rights..
        When someone pipes up with” Forget how many viewers are watching ,We have lots of people searching for them on the net.
        & just wait till i show you how many FACEBOOK Likes they have”.

        The lengths the AFL cheersquad go to,to try & show how big they think the game is outside heartland areas is astounding.
        & i think the Author has shown his true colours in this story & his other recent story about the American basketballer when he wrote this line
        “And yet it has been around since 1858. To the Americans who have no idea, they will call it rugby. To those who know a little, they will call it Aussie rules. To Australians, it’s simply known as footy.”
        really shows that his bias is towards AFL .

      • December 26th 2012 @ 7:53pm
        Jeff Cook said | December 26th 2012 @ 7:53pm | ! Report

        Here Here I thought the same ,

    • December 24th 2012 @ 5:31pm
      me, I like football said | December 24th 2012 @ 5:31pm | ! Report

      What’s really needed is another soccer article telling us how passionate and better their supporters are

      • Roar Guru

        December 24th 2012 @ 5:50pm
        Cameron Kellett said | December 24th 2012 @ 5:50pm | ! Report

        You wouldn’t be referring to my article (A-league: passion in football) would you MILF?

        • December 24th 2012 @ 6:12pm
          Jeff Cook said | December 24th 2012 @ 6:12pm | ! Report

          You , i`m sure are aware that MILF has other meanings elsewhere.

    • December 24th 2012 @ 8:25pm
      Cameron said | December 24th 2012 @ 8:25pm | ! Report

      Error in first sentence, may not have instead of may not of.

      • Roar Guru

        December 25th 2012 @ 12:36am
        Cameron Kellett said | December 25th 2012 @ 12:36am | ! Report

        Unless Cameron currently writes articles for the Roar(?), forgive him for his effortless analysis on your article in which over time us Roarers will continue to develop our English, grammar and punctuation.

        Though thanks for the English lesson Cameron.

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