My letter to the NRL CEO, Part 2: Easter Round

By code 13 / Roar Guru

Dear Davo Smithy, Happy holidays! Now stop bludging and get back to work. Today’s topic: this mixed Easter basket.

First up we get a game at Gosford, one of the scant few they host each year but for some reason somebody somewhere decided it would be smart for two clubs with Sydney fans to have to drive out of town during the Holy Thursday F3 carmaggedon…

But Good Friday is truly good indeed and getting… gooder?

Those Dogs and Bunnies sure know how to throw a party. Follow it up with a strong Brisbane game and a Saturday Sharks versus Dragons derby and those eggs are almost starting to taste too sweet.

Don’t worry though. Panthers versus Titans will wash the taste right out of your mouth, followed up by the Knights playing two home games in the same week and backing up from Monday night.

Anyhow, all is not lost. Not every game is like that weird white chocolate your grandmother bought on sale last year, kept in her car for six months and was black when first purchased.

So for your own enjoyment, here’s some potential Easter samplers for you to taste:

• Firstly, don’t waste your big derby games during Easter. They can be played anytime during the season. Instead focus on creating new big event games.

• Holy Thursday: don’t play it where the cars are bumper to bumper and where you’re relying on out-of-towners to attend. Therefore a few regional cities could make a case but it might be the Canberra Raiders time to shine here.

• The Good Friday Classic: Bunnies versus Dogs. Don’t screw it up and heaven forbid, don’t let Channel Nine move it or screw it up.

• Good Friday Night: with the AFL still debating religious dogma, having the Melbourne Storm feature makes sense, but playing the game in Melbourne makes even more sense.

Donating gate receipts to the Charity Appeal would be a strong gesture.

• Saturday Night: if you’re looking to boost the weekend’s crowds then tonight’s the night to head to Newcastle, Townsville or even Auckland.

Alternatively the mid-weekend slot might be convenient to capture Sydney and Brisbane NRL fans travelling to the Gold Coast for Easter.

• Easter Sunday Afternoon: Bunnies and Dogs fans aren’t the only ones who go to the show you know. The afternoon slot is attractive for those heading to the show’s night activities and the NRL could capitalize by hosting two more big Sydney teams at Homebush.

My pick? Eels versus Dragons. Both have massive fan-bases just itching for another big event match. That game could be as big of a spectacle as the Good Friday game.

• Sunday Night: Brisbane and Lang Park should be a part of the big game festivities if you really want to see the turnstiles spinning. The night slot offers something more unique than their standard Friday fare.

• Easter Monday Afternoon: I’ve heard this called a dead-zone for the NRL but if you want a potential event game that people will start adjusting their Easter plans for then a Roosters versus Tigers match at the SFS might be a winner.

There’s certainly enough fans of both clubs who live within a 30 kilometre radium and the afternoon slot avoids the worst returning holiday traffic.

• Easter Monday Night: well a West Coast Pirates club could make that game their own…

Yours in footy.

The Crowd Says:

AUTHOR

2013-04-02T06:55:54+00:00

code 13

Roar Guru


Two Stadium Australia games - 110k combined A big SFS match - 30k A Broncos home game - 40k A Melbourne home game potentially against Manly - 20k A Knights home game - 25k And a Cowboys home game - 20k And it's heading towards a 250k crowd record...

AUTHOR

2013-04-02T06:52:14+00:00

code 13

Roar Guru


Fans want big 'event' club matches. Just as Rabbitohs & Bulldogs fans showed on Good Friday because that game has been turned into an event. The fact that you're going to sit amongst 50,000 others is part of the reason why you go. The large Eels & Dragons fanbases combined with the Easter Show can make an Easter Sunday Stadium Australia game work. As you've just said, tens of thousands of Eels fans showed up for a farewell game because it was an 'event'.

2013-04-01T22:01:00+00:00

reg

Guest


Some good ideas there. 3 big sydney games makes sense and Roosters Tigers could be huge in the afternoon. They drew 18000 last night against Eels so Tigers could pusk 30000. Eels Dragons 50000 maybe. Good work.

2013-04-01T20:34:51+00:00

oikee

Guest


Some very good points in those ideas. And it makes sense to work around what people might be doing or where they might be come easter. People do go on holidays or attend easterfests over the long weekend. And avoiding traffic is a great idea.

2013-04-01T19:38:45+00:00

SuperEel22

Roar Guru


The Eels fans won't want them to host the Dragons at ANZ. There was massive outrage when they moved the game last season and the only reason they turned up was because Hindmarsh and Burt were retiring. They outnumbered the Dragons massively with only a small corner of the ground being red and white. The last thing the NRL need is to upset more fans when they don't need to.

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