The Roar
The Roar

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An analysis of SBS's football broadcasting

Roar Guru
5th November, 2013
33

SBS deserve credit for doing all they can to promote football this year. Three shows – Thursday FC, The A-League Highlights show, Friday Night Live – are all now on free-to-air thanks to the Special Broadcasting Service.

Here I offer my thoughts on each show and hopefully constructive criticism.

Thursday FC
While the first show was too rushed, Thursday FC is coming together.

To get all the things they need done I suggest another 30 minutes be added, however I am starting to enjoy Thursday FC.

A-League Highlights
Needs more analysis – if they showed eight minutes of each game and two minutes of analysis it would be a much better show.

The format is a bit dated and needs more than just highlights and one match analysed.

Friday night broadcast
Robbie Slatter and David Bashieer do a creditable job, however they will not bring new people to it.

The obvious call team for me is Simon Hill with Craig Foster. I am sure David is a very nice guy but he is not a great broadcaster.

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I would also use the Thursday FC front man as the show’s anchor and get Craig Moore with David Zdrilic as the half time crew.

My understanding of football’s media deal is from a 4-4-2 poster. Fox pay all the broadcasting costs, and 32 million per year to the FFA.

SBS pay 8 million per year for the Friday night match, the finals and one hour delay of Socceroos’ World Cup Qualifiers.

They also receive ten minutes of highlights of all A-League matches, and they pay for their Friday night staff and their broadcast.

My guess is SBS’s investment – when all shows, broadcast rights and costs are added up – is over 12 million per year, so I want them to succeed and have offered my advice.

Over to my fellow Roars, how can SBS improve on what they are doing?

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