Foxtel and the Ten Network have procured a deal with the V8 Supercars which will hand them the broadcast rights for the Australian touring car championship from 2015.
The $241 million deal is set to make Fox Sports, as well as Ten, the home the V8s for six years, starting 2015. Every practice, qualifying session and race, as well as support categories, will be telecast in HD on pay TV and free-to-air.
“This is a tremendous and significant deal for our sport,” said V8 Supercars CEO James Warburton.
“It is a great boost to our amazing race teams and fans and will lead to unprecedented coverage on multiple platforms for our sport, never before seen on such a scale.”
Ten had previously had the commercial rights to the Australian touring car competition between 1997 and 2006, before Channel Seven and its subsidiaries took over. Channel Seven’s current deal is said to be worth $18 million per year.
Fox Sports HD is set to offer viewers the opportunity to be able to watch every minute of V8 action live and in high definition, says Fox Sports CEO Patrick Delany.
“We will focus on innovating coverage to take fans closer to the action, the heroes, the stars and the insights,” Delany said at the announcement on Wednesday.
For Network Ten this would the coming of a full circle, with MotoGP and Formula One already being shown exclusively on Ten.
With the V8s completing the trio, Ten will be the home of motorsport on free-to-air television.