A calculated ‘cut-through’ comment from FFA boss David Gallop has had journalists and bloggers buzzing with responses.
Like an over-tanned Baywatch actor, Gallop has breathed new life into an appreciative body.
While football was not on life support, many were starting to see the ghost of football past (bit of Christmas imagery for you all!) rear its head as the game was staring to get more traction for its bad stories rather than its good ones.
The Fury, Gold Coast, World Cup, Socceroos’ performances, a media-shy CEO.
Turning to the next chapter, football has been reeling in good news stories, with David Gallop firmly front and centre as the man to communicate the game’s advances.
Being the NRL CEO has equipped Gallop with the skills to cut through in a crowded sporting market and make sure football is both seen and heard.
Cue his latest offering.
Hot on the heels of Australia winning back the Ashes and yet more scandal in league, Gallop has said (I’m paraphrasing here) the performance of other sports was inconsequential compared to the rise of the A-League in Australia, and football in general was unstoppable.
That word really made me stop and take notice.
I’ve just read an interesting piece in the Sydney Morning Herald on how the quality of the A-League hasn’t really improved this year, despite people saying with an air of religious zeal it has.
Add to that saturation coverage of the Ashes being an excellent lead in for the Big Bash. Also throw in the uncomfortable fact many established clubs are struggling for crowds and it makes me think twice about David’s comment.
While people know the game exists, our rise to the top of Australia’s sporting tree is far from from assured, nor is our progress ‘unstoppable’.