SPIRO: The Australian Rugby Union should be stronger

By Spiro Zavos / Expert

The state of the rugby union in Australia is rather like that of the British pound, it should be stronger.

But there are hopes that the rugby union code in Australia is on an upward path – perhaps not the pound, though!

Admittedly, the path is from a low base point, but there are signs of growing strength to match perhaps the glory days of the late 1990s and early 2000s when the trinity of leaders, John O’Neill (CEO of the ARU), Rod Macqueen (the brilliant coach of the Wallabies) and John Eales (the captain of the most successful Wallabies side in its history, and arguably the greatest Wallaby) made Australian rugby feared and admired in rugby strongholds like New Zealand, South Africa and Europe.

This optimism, or optimism in anticipation, is unusual among Australian rugby writers and supporters. The tendency when thinking and talking about the future of rugby in Australia is to adopt the Hanrahan mode of ‘we’ll all be rooned’.

Well old Spiro is no Hanrahan. He is sure that rugby as a boutique sport in Australia has an assured and well-supported future.

The starting point for this guarded optimism is that the present situation is not as dire as many commentators and bloggers have decided. The struggle for rugby is less about trying to avoid going under than trying to burst through to a high degree of stability in terms of numbers playing and watching, and financial stability.

Georgina Robinson, in the Sydney Morning Herald, had an interesting article last week in which she noted the successes for Australian rugby in 2014.

The Waratahs won the Super Rugby tournament for the first time playing an attractive and effective brand of rugby. The team was well-coached by Michael Cheika (a future Wallaby coach) and with virtually all the star players available for next season the Waratahs have a chance of a Super Rugby two-peat.

On the back of this success and with an attractive 2015 Super Rugby fixture list for the Waratahs, which includes a tasty home match against the Crusaders, the franchise has already doubled its ticket sales for next year, and is looking at exceeding by a large number their membership cohort well above the present level of 20,000.

Talking about membership, we should mention and congratulate the Queensland Rugby Union on its huge membership numbers of nearly 50,000. This is well above the number of members of the Brisbane Broncos. With James O’Connor and Quade Cooper coming back in 2015, the Reds should provide plenty of excitement for their fans.

There is a proviso that needs to be made here, though. Is Richard Graham capable of doing with the Reds what Cheika has achieved for the Waratahs? The answer based on Graham’s record at the Western Force and this year for the Reds would suggest that this might be pushing matters too far.

And this brings me to an important gripe about the governance of Australian rugby. Quite simply, it is not open enough and proper processes seem to be compromised on a regular basis.

When I published some information, for instance, about the surprising appointment of Richard Graham as the coach of the Reds that suggested a good-old-boy arrangement, The Roar was threatened with legal action by a prominent rugby person.

Part of the some-time disenchantment of rugby supporters is the feeling that a cabal of insiders runs the game, especially at the Super Rugby and national level. This cabal looks after its mates and is reluctant to bring the full resources of the Australian rugby community into its deliberations and decisions.

On the face of it, the Wallabies have had a successful season in 2014 in that they were unbeaten in their home Tests. France was defeated in all three Tests and South Africa and the Pumas lost in Australia to the Wallabies. Even the mighty All Blacks were held to a 12-12 draw at Sydney, with the last plays of the Test taking place under the posts of the visitors.

As Georgina Robinson pointed out, the Wallabies have scored 51 tries in their 19 Tests under coach Ewen McKenzie. This is double the number of tries in the same number of Tests by Robbie Deans’ Wallabies. 

The Wallabies achieved seven straight Tests wins in this time, too, which was the first time the Wallabies had gone for seven straight wins since the glory days of Rod Macqueen’s side in 2000.

The Wallabies have moved from four on the IRB rankings to third under coach McKenzie. And if they defeat the Springboks at Cape Town next weekend, the Wallabies become the number two team in world rugby.

This is a big if. The last Wallaby victory against the Springboks at Cape Town was in 1992.

So why is there so much disenchantment with the Wallabies? A lot of it stems from the massacre at Eden Park in the sequel to the Sydney draw. The Wallabies talked themselves up and then played without much spirit, intent or skill. Greg Martin rather controversially accused Wycliff Palu of ‘dogging it’ in the Test. Whatever, the Wallabies gave a good impression of a side that talked a good game and then forgot to play it.

Supporters, especially Wallaby supporters, can accept losses. But what they can’t accept are losses that flow from a side not having the guts to tough out a hard contest.

Before the Eden Park Test, the television ratings on pay TV and free-to-air were up. So were crowds numbers at the Super Rugby matches and the Tests. But at Perth for the Springboks, and especially at the Gold Coast for the Pumas (14,281 spectators), the numbers were down.

Once again, the fault here must lie with the ARU and its tin ear or no ear for the interests of the rugby community.

Why would the ARU play a Test match on the Gold Coast? Why not exploit the affinity of the Queensland rugby community with the superb Suncorp Stadium, a magnificent venue with the best playing surface in world rugby and virtually in the city.

The ARU is stretched for money, why wouldn’t it play its Tests at grounds where the rugby community has declared with its feet that it like attending?

You don’t get any public discussion of the policy about Test venues from the ARU, however. It is as if the views of the rugby public don’t matter. They should and I am sure that if they are asked they would say play the Tests at a couple of venues only, in Sydney and Brisbane. Only occasionally venture into Melbourne. But the Gold Coast and Perth? Forget it.

This sort of leadership, the willingness to test out ideas and concepts with the public by the administrators, is at the core of whatever disenchantment the rugby community has about the future of rugby in Australia.

Where was the leadership from the officials when virtually every rugby writer and all the bloggers on The Roar went to town about the French referee Jerome Garces’ controversial decision to pull back a Puma when he charged down a kick from Ma’a Nonu? The rugby game was called into ridicule and contempt over the decision. The officials allowed this to happen when they could have explained that the referee was correct. A charge down has to be instanteous. If the player making the play has time to work out the direction of the kick, then the charge down becomes a knock-on.

Referee Garces was correct. The IRB law book is quite explicit on this, including an illustration of a player charging down a kick inches away from the kicker’s boot to make the point. Andrew Mehrtens agrees with me on this point.

Again, why didn’t SANZAR enlighten everyone – fans, bloggers, media and television commentators – on the truth of the matter? If they had done, the rugby public might have taken a different approach to the matter of refereeing standards.

And where was the ARU on the controversy over Bryan Habana’s yellow card in the Test against the Wallabies? Someone, McKenzie or Bill Pulver or John Eales (an ARU board member who has a rugby column and talks on television about players he employs) might have made the point that the player who was tackled high, Adam Ashley-Cooper, had to miss the Test against the All Blacks with a neck injury.

Recently Steve Hansen, the All Blacks coach, has suggested the laws are too complex and need to be simplified. Eddie Jones, a former Wallaby coach and now coach of Japan, has come out with some interesting ideas about how this can be achieved.

He wants among other ideas the IRB referees boss to be anyone other than a former referee. Sir Clive Woodward is one possibility, he suggests. This is a good idea. The referees are inclined to decide among themselves how they want rugby to be played, and often this is not the game that spectators want to watch or players play.

Another Jones idea is for 12 interchanges a match from an 8-man interchange bench. A poor idea, in my view. An essential part of the game is what I call the running of the bulls, the tiring of the bigger players so that towards the end of matches the fitter, faster and smaller players come into their own.

The point is that at a time when spectators and commentators are finding the laws of rugby too complex and too biased against the attacking sides, the ARU and SANZAR should be creating a debate and then a momentum of ideas to take to the IRB after the 2015 Rugby World Cup tournament to improve and quicken up the playing of rugby.

An obsession from the top to involve all the stake-holders in what is happening in the game would go a long way to lift the supporters of the game.

Success in a sport, like justice, must not only be done, it must be seen to be done.

And this brings us back to our consideration of the state of the Australian Rugby Union.

The game is in competition with the AFL, the national game, football, the world game, and rugby league, the dominant winter game in NSW and Queensland. No other rugby union anywhere faces such a challenge for the hearts and minds of players, supporters and the media as the ARU.

For the rugby game to be successful in Australia, it needs to be world class on and off the field. The Wallabies and the Waratahs are clearly at this level. But this on-field success is not being matched with the off-field activities of the ARU and the various Super Rugby franchise.

The opportunities for making the rugby union much stronger in Australia are self-evident. The NRC is up and running (well, it seems) and this provincial tournament if organised well could, finally, provide the desired third tier to give substance to the rugby game here.

Next year there is the Rugby World Cup tournament in England. Rugby, in Australia and around the world, will be given a tremendous lift in popularity from what will be the biggest international tournament in world sport in 2015.

Then in 2016 rugby comes back to the Olympics for the first time since the 1920s, but this time in the form of sevens.

The sevens tournament will be a sell-out at the Olympics and a huge event, again, for rugby around the world.

If the ARU can’t leverage these events into making the rugby game much stronger in Australia then we need a fresh group of leaders who will achieve this reachable goal.

The Crowd Says:

2014-09-27T01:54:15+00:00

In Brief

Guest


The recent scrum law changes were actually pushed by the Northern Hemisphere, particularly English as they recognised the art of scrummaging had been lost (refer Brian Moore). The ELVs (many of which were adopted) were also pushed by the IRB, not the Southern Hemisphere as some falsely believe. In fact a Scot and a Frenchmen were driving forces behind them. There are major structural issues with rugby union's law book. It is way too complex. The game at heart is a simple one which is complicated by a vast array of contradictory and illogical 'laws'. They must and will be cleaned up in time. Unfortunately too many people worry about their own little patch, the impact on their team, and not the game's future. This is why the necessary restructure is taking time.

2014-09-27T01:46:33+00:00

In Brief

Guest


Actually, it's what the NRL has been doing to junior rugby players in NZ and Australia. By the way, Pulver has NOT ruined domestic rugby in Australia, despite what a few scrusty old club men might think. He's actually saved its sorry arse.

2014-09-27T01:33:41+00:00

Hertryk

Guest


In my VERY humble opinion I strongly feel Rugby Union does not have the exposure it deserves from the Australian Media! If we were more in people's faces we could possibly have more bums on seats! C'mon ARU drive the media!

2014-09-23T22:19:49+00:00

Bakkies

Guest


There is too much focus on these mythical code wars and very few solutions. Focus on Rugby's selling points contact (which kids love), sportsmanship and enjoyment for the kids that are already there. They may player other sports but at some stage they will have to start dropping some. Give them a reason to stay with Rugby. Inclusiveness is paramount if you want to keep players which questions whether kids as young as 9 need to be competing for trophies. As soon as you start playing for trophies at that age you are going to be picking your best players which leaves others out and no scope to improve. You haven't got a hope of keeping them which then hits the club's bottom line. A good sign of how your doing as a coach is team morale, playing gains and retention. Kids also need stability to play well as soon as others let them down they start to wander.

2014-09-23T21:50:21+00:00

Atawhai Drive

Roar Guru


This brings to mind the early days of the Whitlam Government in 1972, when the new Labor MPs were being introduced to their leader, Gough Whitlam. One MP from the bush said: "Hello, Gough, I'm a country member." Without missing a beat, Whitlam boomed in reply: "Yes, I do remember."

2014-09-23T18:24:37+00:00

Bakkies

Guest


That's what happened in the early S12 years and it stopped.

2014-09-23T18:22:53+00:00

Bakkies

Guest


You need to factor in country members who can't make games.

2014-09-23T09:55:29+00:00

Gavus

Guest


After the force moved to NIB I decided never to watch rugby at Subi again. I understand the capacity issue but subi is so bad for rugby. I wish they could increase the seating at NIB but I think asking for further seating expansion so soon after the new grandstand might be a bit cheeky.

2014-09-23T08:50:07+00:00

Thunderguts

Guest


Raytah, as previously suggested you should check Pulvers resume which will show you that his business experience is mainly around market research and the internet version thereof. For further information about his background as it pertains to Rugby management I would refer you to "Question Time with Pulver" as published on 7.4.2014 and the David Lord article of 25.6.2014. At the time of his appointment Australian Rugby featured Pulvers background and future plans in a media release dated 1.9.2013. It is interesting to read Pulvers guiding principles for Australian rugby one of which was "embrace Rugby 7's as a major growth opportunity" what have we seen of this important principle to date?? There was absolutely no mention of the NRC competition as part of the guiding principles. As you correctly state Michael Hawker was indeed the CEO of IAG a position he was forced to resign from because of the expansion into the UK fiasco. It was Hawker who removed O'Neill and Nucifora but found it necessary to retain Deans. Both men bring different skill sets to their jobs but the question has to be asked "are they the right ones for sustainable future of Australian Rugby. Your financials for the NRC are at odds with the published data particularly the $300k per franchise but I stand to be corrected. As to the long term plan from what I have read and observed we are still at a 2 year window of detailed plans

2014-09-23T08:40:08+00:00

richard

Guest


The lack of support for the ITM Cup is a concern,but that has been the case for some time now.I believe it could become a problem,but thanks to a strong schools system feeding the ITM sides it isn't a problem - YET.For example Manawatu is at the top of the ladder atm,and the bulk of the side has come through Palmerston North High School first XV. As Graeme Henry said,the strength of NZ rugby is now the school system,not the provinces Also,the lack of crowds is down to a number offactors - overpriced entry costs,food and beverages.And too much rugby.The only solution would be to reduce the amount of rugby,but that isn't going to happen.The paymasters wouldn't stand for it.

2014-09-23T08:22:47+00:00

richard

Guest


?

2014-09-23T07:16:59+00:00

Wallaby eats roaring lemming

Roar Rookie


Agree, but why is it not a good idea to go replays on FTA as well? I think kilnongtebs point is that FTA exposure will compliment the important drive into schools

2014-09-23T07:13:23+00:00

Wallaby eats roaring lemming

Roar Rookie


Not suggesting the pay tv deal is lost, that can remain for each live game and FTA can show replays, not sure why they have to be mutually exclusive

2014-09-23T06:50:15+00:00

Raytah

Guest


Thunderguts, I think you will find that Bill Pulver was the CEO of a large IT company with interests across the globe, Michael Hawker, the chairman of the ARU board, was also the CEO of IAG (20th largest co. in Aust. by Mkt Cap). Now whatever you think of them (and their schoolboy friendship) they are both financially literate. You fail to recognise that the franchises are paying a lot for the NRC (approx $300,000 each if I recall correctly), and Foxtel ad Fox Sports are paying for the telecasts + many operating costs, so when the RWC is on, and will undoubtedly be utilised for promo of the NRC as Andy S pointed out. ARU expenses would not vary as much as you are insinuating ala 'mill stone around ARU neck'. The primary objective of the ARU is to build the third tier to compliment the strength of the Super Rugby and Wallabies brand long term, that is the strategic element of the comp, not to make a whole lot of money out of it. Foxtel will not buckle after one year, they would be shooting themselves in the foot in terms of Super Rugby viewership to do so, Allianz and Buildcorp have signed longer sponsorship deals as well.

2014-09-23T06:49:15+00:00

Garth

Guest


Isn't that what you have been doing?

2014-09-23T06:46:49+00:00

Garth

Guest


Only in rugby and softball Richard. All other sports go in cycles.

2014-09-23T06:43:29+00:00

Hi There

Guest


Boutique sport... haha Funny stuff.

2014-09-23T06:43:05+00:00

Hi There

Guest


50,000 members at the Reds, hey Spiro? Pretty rubbery old figures given a crowd average of around 25,000. But keep lying. I am sure Zac and Zoltan believe you.

2014-09-23T06:31:25+00:00

Bakkies

Guest


NZ is an exception to the rule where you can get away driving all your focus to the test side in a small under populated country and can get away with letting players in their late 20s go abroad and have ready made replacements. Judging by Tew's reaction to small NPC crowds the chickens may be coming to roost for the NZRU.

2014-09-23T03:45:52+00:00

richard

Guest


No it's not talking "smack."It's just reality.I can go back to the 1970s and 80s when provincial rugby was king.Well those days are long gone.Provincial rugby i.e the ITM Cup / Heartland comp are just semi -professional,third tier rugby.And you can thank Super Rugby for that. Reality check - NZ is not a "rugby country,",it's not rugby that kiwis are into,it is the ABs,they are the be all and end all.And if I am wrong on this,then explain to me why there is diminishing interest in both SR and ITM.

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