Corporate bookmaker secures live Victorian racing, first of many?

By The Roar / Editor

Sportsbet is off the mark as the first corporate bookmaker to secure rights to live stream Victorian metropolitan and country racing.

Sportsbet will show racing in the state live from its website as of Monday, and has said it will stream via mobile app from the middle of next April. Sportsbet customers will also be able to view replays on the bookmaker’s website.

The caveat is that customers will need to have made a deposit to access the live service.

“It will put live racing in the hands of punters on the device of their choice – anywhere, anytime. Our 1.8 million customers will be able to access marquee events like the Melbourne Cup, Cox Plate and Caulfield Cup at home, at the pub, on the golf course, or on the road,” Sportsbet chief executive Cormac Barry said in a statement.

“Sportsbet are innovators in finding ways to enhance our customers’ experience and value, and this is a major coup for punters and the Victorian racing industry.”

Racing Victoria’s own website Racing.com provides the streaming service, with further corporate bookmakers expected to secure digital rights, as well as Tabcorp.

NSW metropolitcan and country racing remains limited to Tabcorp’s Sky Racing digital offering and the Racing NSW website.

The Crowd Says:

2015-03-24T22:44:33+00:00

kv joef

Roar Guru


LOL ... Absolutely Bondy, like playing chess with someone and when its your move, you ask them "what do you think i should do?". This is certainly not to imply misleading info is given as markets these days are governed by some reasonably sophisticated math ... basically they don't give a rats who you back as long as you back something ... but it just doesn't seem right. I've never taken a tip of a bookmaker in my life ... something unnatural about it :) .

2015-03-24T22:02:49+00:00

Bondy

Guest


I really like the fact that the Corporates feel they're are our Pal's doing us a community service . Where on earth would we be without Corp Bookmakers .

2015-03-24T01:25:46+00:00

Simon

Guest


Already available on Racing.com , Not sure how much they're getting but surely it would make sense that they get the internet traffic rather than sportsbet

2015-03-23T02:48:17+00:00

kv joef

Roar Guru


been rumored for a few weeks and it is sad but more importantly it is dumber than dumb ... maybe VicRacing should sell the whole shebang to corporates ... stay-tuned ...

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