Rugby League: The mills of Lancashire, mines of Yorkshire, and leafy suburbs of Toronto

By Sam Drew / Roar Guru

There’s been furore on certain rugby league forums in the UK about the possibility of a Canadian side entering League 1 (the third tier – equivalent to the Ron Massey Cup on the Australian pyramid, or the Cook Islands residents Under-12s in terms of ability).

I will arrive at the negatives later on (and then completely demystify them), but first let me touch on the positives.

For one thing, any expansion in a game struggling to outgrow coastal Australian cities that will be underwater within the century, and English towns that look like the setting for Sacha Baron Cohen’s upcoming movie Grimsby, is a good thing.

Do you think the game in New Zealand would be at all recognisable if it weren’t for the Warriors providing an invaluable pathway for talented Kiwis to professionalism? Since their creation, participation and interest has increased.

Likewise, a professional side from Toronto, Canada, could yield equally impressive results. The national team already draws an average crowd of 7000 against touring sides representing what’s left of the UK’s military (before their stay is cut short as they have to take part in Trooping the Colour, due to shortages of alternative personnel).

The Warriors, if I’m not mistaken, struggle to draw a crowd of 12,000. With a bit of clever marketing, I see the Toronto side becoming a remarkable commercial success, and inspiration for more Canadians to take part in this game of ours.

But what does Wakefield, or Hunslet, or Rochdale, or the Leeds A&E ward team (sorry Rhinos fans) have to gain from this? As it turns out, quite a lot.

Not only will there be increased revenue from sponsorship, as companies have the opportunity to advertise internationally, but Canada presents another opportunity to bend over backwards for News Corp.

The money required to finance the side, at least in their first year, is enough to sustain the livelihoods of 30 individuals in one of the most affluent cities in the world, travel (which is less than people may believe, £40,000 per season to fly themselves and all sides over and back), and accommodation. So once interest really starts to pick up, Super League salary caps could increase enough to at least maintain the myth that Super League and the NRL are anything near equal.

It would also provide the kick up the jacksie that the game’s administrators require (although I’d happily do it regardless) to properly sort out the World Club Series.

So I’m in favour of this. Shut up and listen for a minute will you! Let me just fight off the overriding myths that keep arising when this topic creeps up in discussion.

Firstly, the money that will be invested in the game cannot be put anywhere else except for this team. Canadian TV companies have paid for a transcontinental team to represent the nation, not to broadcast a domestic amateur competition.

Number 2, there will be absolutely bugger all cost to this for the semi-‘pro’ clubs. The Canadian side will finance both their and the opposition’s transport, which, as mentioned above, when dealing with a multi-million-pound company (as this would be), is small change. Yes, for the first season, the majority of sides around them will have other jobs, but the most that they’ll have to miss is two days of work for a transcontinental sporting opportunity, something only denied by the most horrible bosses imaginable (sorry Rhinos fans). Once they rise to Championship level, the majority of sides will be pro, and for those who aren’t, the same principle applies.

And for the hard of thinking who still won’t believe me when I say that the Canadians wouldn’t be able to finance a domestic league, here’s an idea I say, struggling to convey sarcasm over digital media. Sucker up to Rupert Murdoch, become his next spouse (there should be a vacancy opening up, based on precedent, in about eight months), and convince him to buy Canadian Football (gridiron). They’re practically the same. The salary cap for the nine-team league is less than half of the new NRL one, and it is a sport in decline. Often confused with a more popular code that has some vague similarities, and with a constant stream of players migrating from one code to the more globally recognised league, there’s no way this sport can ever survive.

Now, there are more pressing issues surrounding rugby league, such as the fact that the upcoming World Club Challenge is neither global nor a challenge. In comparison, this is like trying to sort out voting reform during the height of the Blitz. And of course I have my opinions on the World Club Challenge, but they’re nothing new. The only difference is that my plan has actual workable details rather than vague suggestions put forward by the faces of rugby league, so I won’t bore you with them.

Failing that, scrap Super League, convince the RFL to buy the Gold Coast Titans, relocate them to Britain, and play in the NRL. At the rate the two leagues are pulling apart, we might as well.

The Crowd Says:

2016-08-31T13:47:02+00:00

karlos

Guest


Let's hope so. 7000 for internationals is one thing- third grade English RL is another. But maybe. Just maybe.

AUTHOR

2016-02-20T11:38:06+00:00

Sam Drew

Roar Guru


Sorry if I wasn't ery clear, it was a sarcastic comment made in jest. And yes, Toronto is a heavily saturated market, but the fact of the matter is rugby league can secure minimum gates of 7,000 fans, regardless of other sporting activity going on in the city.

2016-02-18T19:50:06+00:00

Joey Mornier

Guest


All for expansion to North America, had hoped it would be the NRL but ok if its European. However, a few concerns. Toronto is a massively sports saturated market. While there is probably room for another NHL team, other sports already struggle there. Its got NHL, Major League baseball, NBA, CFL, MLS, multiple lower level teams in various sports. Very saturated market, lots of competition. Also, I strongly disagree with your assessment of the CFL. Its hardly struggling. Yes, the Argonauts are the least attended team, and the game suffers in Toronto due to 1. sports saturation, and 2. Toronto being less of a standard Canadian city in many ways (NFL is more popular there than CFL). However, CFL as a whole is in great shape. Its the second most popular sports league in the country. Its not going anywhere anytime soon, and certainly isn't going to swap codes and start playing rugby league in any of our lifetimes. As a route to bring professional rugby league into North America and eventually into the US market, however, I fully support this idea.

2016-02-18T00:21:45+00:00

Rodney Olsen

Guest


Might be true in the established RL nations Russ, thank goodness Canada isn't, may come off seeing that's the case.

2016-02-17T17:23:53+00:00

Russ

Guest


"Do you agree with this article? " Who could tell if they agreed or not with the number of different facets and issues not all of which agree with each other. It does depress me though, does that count? Not because a Canadian side is a bad idea it's just that it's adventurous but not adventurous enough just like always when it come to TGG! The plot of the piece goes like this we'll try, a bit, with not too much effort, and next to no marketing and whether or not it's sucessful it will be dropped. So, the mixture of the usual and tedious negativity within the article as well as the prospect of the story's end are all too predictable. boring and sadly part of our DNA!

2016-02-17T04:24:37+00:00

parra

Guest


Why not, and perhaps include some US teams too? I would first build rivalry between US/Canada/Jamaica and at club level and limit international games to world club challenge at end of year. I would restructure the WCC to include emerging nations teams to make the concept more inclusive. Imagine Leeds travelling to Russia or Lebanon to play games etc. That might work?

2016-02-17T02:08:10+00:00

Jason Hosken

Guest


Tops, if this is League's version of Pulp Fiction then I say load the truck. Looking forward to your opinion on drugs in sport.

2016-02-17T01:46:09+00:00

Go warriors

Guest


Nice article just one correction though. The Warriors average crowd for last year was about 14 to 15 thousand. 12,000 is a very small crowd by Warriors standards. Even if they play poor they would usually pull a bigger crowd than 12,000.

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