Call a life guard, the A-League is treading water

Stuart Thomas Columnist

By Stuart Thomas, Stuart Thomas is a Roar Expert

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    Vigorous discussions around the A-League often have their origins in opinion on an interpretation of raw statistics. The numbers are tweaked and twisted, man-handled and wrenched until a view or slant on the issue at hand is reached.

    Serve is returned with an alternative take on the numbers and an array of mitigating factors, reasons and excuses that all play a role in the conclusions made.

    Everything from weather, team success, the presence of other sports through the summer, the FFA, money and fans are all listed as influential factors around football in Australia and some of the battles it has fought. Every now and again the old chestnuts of bigotry, racism and discrimination are thrown into the mix.

    As something of a start-up, the A-League has grappled and jostled for market share and traction and appears here to stay, but how did season twelve measure up?

    #1 Goals
    It is somewhat absurd to say that football is about scoring goals, however, as trite as it might sound, goal production will always be a fundamental driver of interest and the entertainment value of the game.

    Whilst many tight, skilful and gripping scoreless draws are fought out weekly, all over the world, low goal numbers cannot be sustained.

    The non-footballing section of our community jumps over a scoreless draw like a tabloid on a headline.

    The A-League has seen a steady incline in average goals per game since an historical low (2.01) in 2007-08. The last three seasons, the figure has sat around three with the spike being in 2015-16 when the nets shook 3.12 times per game. The 2016-17 figure of 3.03 is a continuation of the trend towards positive football.

    Alex Brosque Sydney FC A-League Grand Final 2017 tall

    (AAP Image/Dean Lewins)

    Officials willing to administer penalties and protect the stars of the league with the use of yellow cards adds to goal production, as do the managers with their overall approach to the contest.

    The quality of some of the men up front correlates to these figures as well and avoiding stodgy defensive football is something the league is doing well right now.

    #2 Australian Content
    Whilst the international stars such as Milos Ninkovic, Besart Berisha, Diego Castro and Bruno Fornaroli show us clearly that we need them here to bolster our stocks, the role Australians have to play in our top flight cannot be underestimated.

    Having Tim Cahill on home soil was always going to create a stir and despite many feeling that the numerical impact on crowds hasn’t warranted his salary, it is essential for the league to have our Socceroos here performing week to week.

    As much as we enjoy hearing of Aaron Mooy, Mass Luongo and Tom Rogic doing great things overseas, having players like Alex Wilkinson, James Troisi and Matt McKay here is key.

    Without quality home grown talent on display, a hollowness can develop around the identity of the national team.

    English football suffers from this, with the connection between the grounded reality of young, local footballers being far removed and diluted by the exorbitant salaries of the international stars raiding their shores and pockets.

    The emergence of young Australian talent is vital, even considering that many will indeed be snapped up by wealthier clubs looking for the golden nugget.

    A continuous supply of James Jeggo, Ryan McGowan and Riley McGree types is paramount, as is the experienced veteran returning to home shores.

    #3 Attendance
    Twelve thousand six hundred and fifty people, on average, attend each A-League match. This figure mirrors the numbers for the 2012-13 season. In between, there was a spike in 2013-14 and a steady drop since.

    Most of the totals are within a fairly narrow ballpark. A few peaks and troughs caused by international stars, poor scheduling, very out of form teams and disgruntled fans, all balance out to reveal one simple fact.

    Despite all good intention, the supporter base doesn’t appear to be growing or reflecting participation rates and the general interest in football.

    The arguments and solutions around this are complex, divisive and lacking definition. What is known, is that luring more people, especially those young kids gazing at an EPL poster on their wall each night as they lay in bed, should be the number one concern for the league.

    It is at the heart of sport and whilst some codes, contests and events can dismiss the paying attendee in preference to monumental television rights deals, Australian football cannot. It is a tribal, passionate and fan based game that still struggles to achieve the crossover between the football lover and the potential A-League fan.

    Sydney FC fans Football A-League Grand Final 2017

    (AAP Image/Dean Lewins)

    Solving this will change sport in Australia as we know it. Finding the formula will prove challenging.

    #4 Media Coverage
    As a Foxtel subscriber, I must continually remind myself that I am in a minority. Watching each and every game per week is a luxury not shared by all. Outside the long-term commitment and outstanding promotion of the game through the cable giant, is everyone else getting their fair share?

    Unfortunately, it appears not. Whilst there was something amazing about the Grand Final figures and they should be celebrated, free to air television, radio and newspaper coverage show little sign of an increased interest in the league.

    Outside the epic culmination of the season, A-League news was still ensconced deep in the print media’s papers, rarely seeing the light of day on the back page. Television programs took their little pot shots over a bit of pathetic simulation and free to air matches were viewed by some, but never many.

    In terms of traction, there doesn’t appear to have been much made. The arrival of channel Ten on the scene could be a game changer. Personally, I hope it is.

    #5 Kids
    Seeing netball knocked of its seemingly stable perch by the numbers of young women playing football pleased me no end. Being involved in both games, netball sat like a grinning Cheshire cat, sipping milk from an endless bowl that seemed to constantly replenish itself.

    The growth in boys’ football continues and as the standard of instruction improves, academies are turning out players of real quality.

    Sadly, most kids in Australia are still La Liga and EPL focussed. The average fan will always keep an eye on these leagues as they showcase the cream of the crop but the day Australian kids truly care about the A-League will be a tipping point for sport in this country.

    In my day to day dealing with kids in football, the majority still perceive the A-League as a joke. Not just as being a few rungs below their favourite leagues mind you, but a joke!

    It would be okay if they just weren’t interested or had no allegiance, but to openly laugh at the league is not a good sign for us all.

    There is the odd Sydney FC or Mariners jersey on the training landscape yet Real Madrid, Barcelona and Liverpool still dominate and for good reason. Season twelve didn’t appear to make any significant inroads in this area.

    Moreover, the season just passed appears to have been a treading of the waters in many ways. Much success, yet mostly a consolidation, as recent seasons have also been.

    The stunning finish was merely that and with expansion on the horizon, something might need to change in order for the game to take a firm, forward step in the next few years.

    Stuart Thomas
    Stuart Thomas

    Stuart Thomas is a sports writer and educator who made the jump from Roar Guru to Expert in 2017. An ex-trainee professional golfer, his sporting passions are broad with particular interests in football, AFL and rugby league. His love of sport is only matched by his passion for gardening and self-sustainability. Follow him on Twitter @stuartthomas72.

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    The Crowd Says (43)

    • Roar Guru

      June 20th 2017 @ 5:45am
      Ben of Phnom Penh said | June 20th 2017 @ 5:45am | ! Report

      A nice article, Stuart, that will no doubt pull in the punters.

      There is an air of flattening about the A-League which is an issue as we should still be in a growth phase. Hopefully the FFA can find the confidence in the product that we and the owners have and allow badly needed expansion and its accompanying investment to take place. The way the CCM W-League side was knocked back though does not fill me with hope on that front.

      • June 20th 2017 @ 7:14am
        punter said | June 20th 2017 @ 7:14am | ! Report

        What are you trying to say Ben?

        • Roar Guru

          June 20th 2017 @ 7:27am
          Ben of Phnom Penh said | June 20th 2017 @ 7:27am | ! Report

          There’s one punter, now for another one 🙂

          • June 20th 2017 @ 7:48am
            punter said | June 20th 2017 @ 7:48am | ! Report

            Their may be many punters, but only one Punter!!!

    • June 20th 2017 @ 6:02am
      jeff dustby said | June 20th 2017 @ 6:02am | ! Report

      Outside the epic culmination of the season, A-League news was still ensconced deep in the print media’s papers, rarely seeing the light of day on the back page

      i wouldnt care too much about what News limited tabloids have on their back page. they are soon to be extinct

    • June 20th 2017 @ 6:19am
      League table speaks said | June 20th 2017 @ 6:19am | ! Report

      Football-based competition for entry will give the league something no other sport here has.

      “Any team from any where”

      Want to energise club football in Australia? Let them compete for a spot on merit. The football way….

    • Roar Rookie

      June 20th 2017 @ 7:08am
      Stevo said | June 20th 2017 @ 7:08am | ! Report

      Good stuff Stuart. I watch and listen to the school kids on the train in the morning and if there is football conversation it’s mainly about EPL, La Liga etc. As you say. Our potential fan base is large but our actual, attending numbers are but a small fraction.

      • June 20th 2017 @ 2:20pm
        mattq said | June 20th 2017 @ 2:20pm | ! Report

        what line are you on, will make sure I keep my kids off it ;P

      • Columnist

        June 20th 2017 @ 10:35pm
        Stuart Thomas said | June 20th 2017 @ 10:35pm | ! Report

        You are spot on Stevo. There is still a detachment between our kids as fans and our local league. One day it will cease to exist, but gee it is frustrating getting there.

    • June 20th 2017 @ 7:36am
      AR said | June 20th 2017 @ 7:36am | ! Report

      A good account of a positive, stable year for the ALeague, despite being another shocking year for the FFA.

      Soccer and the ALeague can do a helluva lot better than what Gallop has produced since taking over.

      I thought he would surey ‘resign’ after he signed off on the miserly broadcast deal, but it looks as though he’ll continue as chief.

      It’s a pity for the fans.

      • Columnist

        June 20th 2017 @ 5:38pm
        Stuart Thomas said | June 20th 2017 @ 5:38pm | ! Report

        Agreed AR. After the move by Ten and the IMG announcement, his TV deal looks smaller by the day.

        • Roar Rookie

          June 20th 2017 @ 6:47pm
          Waz said | June 20th 2017 @ 6:47pm | ! Report

          He’ll be gone to the ARU as soon as they get rid of their own dead-wood CEO

    • Roar Rookie

      June 20th 2017 @ 8:11am
      Waz said | June 20th 2017 @ 8:11am | ! Report

      “most kids in Australia are still La Liga and EPL focussed” …. I disagree with that, possibly in Sydney but that’s what we’d expect of such a fickle bunch.

      Anyone aged under 20 has pretty much grown up with the A League – any lack of connection is purely down to lack of engagement which most A League clubs suffer from.

      But overall this is a great read, the HAL has stagnated and is treading water (which you don’t need a lifeguard for by the way Stu, maybe possibly in NSWs if it’s too hard to tread water and drink your latte at the same time??).

      What we need is a change at the top (ARU CEO out, Gallop in), reinvigirate the fans that do follow the comp already, and a move towards expansion sooner rather than later, a national second division next year and clear roadmap towards p/r. The issues facing the game are not new or hard to resolve, but we are paying for the past mistakes of administrators who couldn’t think beyond the NSL meltdown and pure survival and command & control but we now need more than that.

      • June 20th 2017 @ 9:02am
        striker said | June 20th 2017 @ 9:02am | ! Report

        Waz gotta agree on all your points expansion is the key we need another 2-4 teams ASAP, time for Gallop and Co to go as he has not taken us to the potential we have.

      • Roar Guru

        June 20th 2017 @ 9:16am
        Ben of Phnom Penh said | June 20th 2017 @ 9:16am | ! Report

        At the moment the A-League is being managed as if it were mature rather than a competition in a period of growth. That is concerning for those who envisage a league greater than 10 teams.

        Governance matters.

      • Roar Guru

        June 20th 2017 @ 11:52am
        Kaks said | June 20th 2017 @ 11:52am | ! Report

        The A-league still has the stench of amateur football played by nobodies.

        We know that it is quite exciting and that there are enough quality players out there to make it worth while, but does the average person know this? No, they dont.

        And why dont they? Because the FFA does sweet FA to advertise the league and the clubs dont have the budget to do it in their place.

        Now that the AFL and NRL are in full swing for 2017, I continually see the rigorous marketing both employ to get fans watching whether at the stadium or on TV. The FFA do nothing and expect the league to grow somehow.

        • June 20th 2017 @ 6:46pm
          sepr said | June 20th 2017 @ 6:46pm | ! Report

          You don’t need advertising AT ALL. You NEED to give local clubs the chance to GET PROMOTED. That will bring the fans. Everyone likes to follow a bandwagon. Especially smaller cities and towns can build up super mad fan bases WHEN their club is moving up. That is the key. Introduce promotion – relegation and the fans WILL COME.

      • Columnist

        June 20th 2017 @ 10:40pm
        Stuart Thomas said | June 20th 2017 @ 10:40pm | ! Report

        Well said Waz, I pondered on the treading water analogy and went with it because whilst a lifeguard might not be immediately required, they should be standing by in case the subject starts to get a little stressed. Not a latte drinker myself but do enjoy decaf, soy, flat whites and a full gluten free diet. Copped it many times from roarers and rightly so, as a Sydney wanker.

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