CBS’s investment in Ten could give football a once in a generation opportunity

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    The head of Fox Australia has welcomed CBS’s takeover of Channel 10. Peter Tonagh said that CBS were in for the long haul and would bring plenty of free-to-air TV knowledge with vast experience from the US market.

    The Financial Review estimated the value of CBS to be $28 billion, claiming their support takes Channel 10 from the financial basket case of networks to arguably the strongest.

    The head of CBS said among other things they planned to make themselves a presence in the Australian sports market. That’s welcome news in many ways as we now have Sevem, Nine and Ten as well as Fox, who I assume, along with the telcos like Optus, will be bidding for Australian sport.

    Poor FFA. If only the takeover had been nine months ago.

    But what luck it is for Cricket Australia. Just when things were looking down, here comes a new (or improved) player with deep pockets wanting to establish a presence and possibly bid for cricket rights.

    From what I have read, CBS will be interested in both the NRL and AFL competitions, but they are tied up for another five and six years.

    CBS also has an array of US sports it can show with American football, basketball, golf and more, although they may be affected by existing broadcast deals in Australia.

    So where does this leave football? What opportunity does it offer the sport? Is more revenue possible? What needs to be done?

    All interesting questions. What is known is football will have a match on Saturday night on One, plus Socceroo matches.

    The interesting part to speculate on is whether CBS would be willing to pay reasonable dollars for extra games. The A-League’s expansion to 12 teams could happen in the 2018/19 season.

    However, I recall a gut reaction by Gallop to a question from a reporter (for those that don’t know, is one of the world’s biggest football article sites].

    The reporter asked after 12 how soon will you go to 14 teams? Gallop replied we will probably go to 16 teams, thus 30 rounds over a home-and-away season. With 14 teams, 26 rounds is too short and 39 to long.

    David Gallop

    (AFP PHOTO / Peter PARKS)

    There is a lot of logic in the reply Gallop made so for the sake of it I am going to assume the jump after 12 is to 16 teams.

    Of the various bids submitted to FFA on expansion, finding six teams is feasible, especially if you include the bids of former NSL clubs. Three former NSL bids stand out in Brisbane Strikers with their plans for Ballymore Stadium, South Melbourne with an established stadium, and Adelaide City, who can share Hindmarsh Stadium with Adelaide United.

    Additionally, the Southern Expansion bid has offered to build a $300 million stadium.

    The question then is how much would three extra games be worth? How can they to sell it CBS? Can we select six teams today given all the drama about future systems?

    CBS is a cashed up network looking for Australian sporting content. With the NRL and AFL already tied up for some years, this presents FFA with a once in a generation chance to develop a substantial and well-paid media relationship. We need to be nimble enough to grow six teams quickly and put aside many differences to make it happen.

    The Network Ten deal is only for two years, so why not in three seasons have a 16-team competition with up to four games shown on Ten via the new CBS ownership?

    If we as a sport could pull this off, it could underwrite other football developments which today lack meaningful funding to progress to higher levels.

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    The Crowd Says (114)

    • September 8th 2017 @ 5:36am
      melbourneterrace said | September 8th 2017 @ 5:36am | ! Report

      Brisbane City is the one with the Ballymore plans. Strikers bid is a shambles that thinks playing at Suncorp is realistic.

      • September 8th 2017 @ 6:34am
        Waz said | September 8th 2017 @ 6:34am | ! Report

        Correct. And with the latest round of concerts announced for Suncorp announced yesterday the blackout periods for football get even longer. At best Strikers would end up playing at home the same weekend as Roar, in the same stadium, that ain’t gonna work.

        The City bid isn’t much better; Ballymore is the right shape and size but when it rains a whole quarter of the ground shuts (the hill), behind the other goal is completely exposed to the sun and rain, and half of the remaining seats have inadequate cover. When you factor in inadequate public transport with a minimum 2km walk for trains/busways then a 5k crowd when it’s wet or sunny would be optimistic.

        The final nail in Brisbane’s coffin is the lack of support for the code in the city, despite huge participation numbers it’s not converting to attendance and the 8 year gap in Socceroos games shows even the FFAs lack of confidence in the city’s ability to deliver.

        Expansion aint coming to Brisbane in the short to mid-term I suspect.

        • September 8th 2017 @ 9:35am
          Lionheart said | September 8th 2017 @ 9:35am | ! Report

          oh Waz.
          The Brisbane City bid has been acclaimed by all who have read their proposal. Of all bids, it has received the most praise.
          You get wet at Suncorp too, when it rains (about first 22 rows). And if you sit on the East side, and south on the Milton Rd end, you cop the sun. Transport is better at Suncorp for sure, indeed Suncorp is arguably the best in the league, but it is too expensive and the surface is too often crap. Someone has to compromise. Besides, redevelopment of Ballymore is part of the plan albeit in stages.
          Attendance at Roar matches is largely due to a lack of advertising, but as you have said plenty of times, take out derbies and it’s one of the highest in the A League.
          Roar has no real presence in the Brisbane community, despite what we might think. A regular 15-20K crowd is quite achievable for a Brisbane team but it needs some decent advertising.
          The gap in Socceroo games has more to do with TEQ not bidding and government lack of interest than it does “FFA’s confidence”. I mean, that’s a bottom of the barrel comment and you know it (yeah, I read Marcos ‘ article). The previous government appreciated football and attracted Asia Cup games plus Liverpool and others. This government shows little interest (I have several letters to back that up).
          Brisbane desperately needs another team, and City look like a well managed club with a very professional bid. Notice how they’ve treated Broich, compared to our club, building their future club culture around him. Did you know that they had to move the venue for his coaching clinics due to the high demand?
          Brisbane needs, and deserves, another club with decent management and deep roots in the community. City seem to have that, Roar can only benefit from the competition, plus the A League and football in QLD will benefit.
          If greater Brisbane with a population of 2.5 mil, and Qld with a population of nearly 5 mil, can not support another A League club we have some serious problems.

          • September 8th 2017 @ 10:04am
            Waz said | September 8th 2017 @ 10:04am | ! Report

            The development of Ballymore is neither approved nor guaranteed as residents oppose it strongly; at the moment it doesn’t meet AFC standards either so Roar can’t even move those games there. Of course you get wet at the front of Suncorp but you can at least move backwards or up to L6 which opens in wet weather. But even so when it’s wet Roar crowds fall by 25-30%, crowds at Ballymore will more than halve as there is just no shelter. I’ve been there on numerous occasions for the Rugby when it rains and it is a god awful place in the wrong weather. god awful.

            And Broich, is there was any mistreatment he wouldn’t still be working with Roar and turning up to Roar pre-season games in his Roar tracksuit. No matter how often ex-Roar supporters say it, there is no issue with Brouch lol.

            And City have deep support in Brisbane? Where? Strikers do, particularly in men over 40 who remember the good old days, but City??

            City’s bid hopes to create a north/south divide, which is dubious but I think we all agree it’s the only divide that would make any sense, but clearly Roars placing of their academy at Kelvin Grove (you literally drive by it to get to Ballymore lol) and the selection of partner clubs in all areas of the City is a clear statement they won’t let that divide happen.

            And if City’s bid is that good – who are the financial backers? Who is in their consortium? Can they demonstrate they can sustain losses of $3-$4m each year? Where are the detailed plans to upgrade Ballymore? City say it’s a “good bid” but who’s seen it … and the Gold Coast looked a great bid and look what happened.

            A second team for Brisbane is logical, but the question is when? Strikers are basically happy to knock Roar down and take over, but that leads to the catch 22 with Brisbane – FoxSports won’t risk Roar being damaged as one of the major viewing drawcards, but if they wait too long and Roar ever gets its act together (and we will, we’ll be member owned before you know it) then we might be to a second A league team what the Broncos are to a second NRL team?

            You might think City’s bid is good but opposing p/r and the AAFC lost them friends there, and the backers behind FCBC are no friends of Roar so they’ll lose support in AAPFC as well. And if Labour retain power in the State election they’ll have no friends in politics either.

            The next team will be in Sydney and possibly the second team also. Brisbane may be waiting another ten years for a second team.

            • Roar Pro

              September 8th 2017 @ 10:31am
              David McDaniel said | September 8th 2017 @ 10:31am | ! Report

              The upgrade for Ballymore was submitted by the QRU and approved years ago but unfortunately the Rudd government withdrew the $20 million they had promised. The application was on the Government page and I checked it every day.



              It is a great stadium for football due to being close to the pitch and if City get approved and upgrade it, it will be a 22,000+ stadium with great facilities and a fantastic atmosphere.

              There are train stations nearby and the busway is not far and there were plans for buses from Roma st via the busway. Transport was mentioned in the approved bid and the government was happy with it.

              It is exactly the sort of stadium we are looking for and with Rugby having massive problems it would not take much to get it.

              • September 8th 2017 @ 10:53am
                Waz said | September 8th 2017 @ 10:53am | ! Report

                David, the new develop for Ballymore centres around the creation of a business park, sports science centre and hotel. The stadium development is part of that but only a small part. They are all linked and the residents object to the development and there are question marks over whether the plans break the deed the site operates under. So it’s murky at best and only an LNP win later this year stands a chance of moving it forward, a labour win and it’s dead.

                The bit I would strongly challenge you on though is, when you say “this is exactly the sort of stadium we need” why is it?? It’s a stadium owned by a competing code – why exactly do we need to rent from a competitor?

                The stadium we NEED is a new boutique stadium built specifically for football, designed for two teams and only used for football.

                That’s what we need. But all sides in this are fighting battles with each other and they’d rather cut their own throat and hope they don’t blead to death before the other side does. The factions in football in this city are all that’s holding us back, you will have seen it within the roar support base (I certainly have), if you’re involved at an NPL level you will have seen the factions play out over the issuing of NPL licences which is likely heading to court; and then there’s the factions outside of football that encourage the government not to bring Socceroos to the city. Football has to unite in the city or it will continue to struggle.

            • September 8th 2017 @ 10:37am
              Lionheart said | September 8th 2017 @ 10:37am | ! Report

              Ten more years of a single team for 5 million people in Qld. Brilliant Waz – you should apply for a job at FFA mate.
              It sounds very much to me like you are echoing the thoughts of Roar management who see the best way out of the threat posed by another club is to knock them down before they build, because they know they’re not capable of out-managing them.
              Brisbane City, under the name Azzuri, was at Newmarket in the 1950s, so they’ve been around quite a while. Thomas may well turn up at Roar, but Roar has not used him in any way. City have contracted him to develop their club culture and to support him through his coach certifications. He is a major drawcard, already drawing kids from across Brisbane, to BCFC. The depth of feeling for Broich by fans is sadly misunderstood by current Roar management.
              As to the Roar bid, who’s seen it? Plenty of people, including Fox and other commentators who said it was the best they’d seen, Boz said their model should be adopted by all clubs. Finances? apparently the bid model is self-sustaining, but I don’t know and nor do you. North-south divide, first I’ve heard but there’s some sense in that.
              Member owned? I’m sure the Bakries will hand it over for a pittance. And be what the Broncos are? Come on Waz, you are talking rubbish and you know it – the Broncos are a publicly listed company on the stock exchange and 70% of their shares (as of a recent annual report) are owned by News Ltd, who happen to publish the Courier Mail, Brisbane’s only print media. Maybe us members ought to buy a majority shareholding in News Ltd first, before we buy the Roar off Bakrie, and we’ll need a few radio stations too, so we can stop any other A League team ever in Brisbane.
              Your second last paragraph is breath taking Waz. I thought you’d know better than that.

              • September 8th 2017 @ 11:14am
                Lionheart said | September 8th 2017 @ 11:14am | ! Report

                and here’s a link you should check Waz
                It’s the AAFC website, to the page listing Queensland member clubs. You’ll see BCFC at the top. No Strikers so maybe you’ve confused the two clubs.

              • September 8th 2017 @ 11:27am
                Waz said | September 8th 2017 @ 11:27am | ! Report

                The bid model is self-sustaining? Well they’ve found a magic formula that neither Nix, Jets, Mariners, AU or Glory have found as they all lose millions every year. Even Victory are saying they made a loss last year.

                So let me guess what self-sustaining means … a consortium of owners all prepared to pay a small part of a multi million dollar loss each year? Where have I heard that before? …. Oh yes, Roars previous owners that went bust, the same people being linked with City’s “self sustaining” bid.

                The A League needs deep pockets or access to free cash – maybe City have it but they haven’t demonstrated it yet.

                And of course a city the size of brisbane deserves two teams, in the same way football deserves p/r. But there’s no point in introducing a second team and Roar falling over because then you only have, err, one team again. And there’s no point in introducing a second team that fails, same result, we have one team again.

                The local environment is not yet supportive of a second team – not the government, not the media, not the public, not the corporate sponsors, not even the football community which is arguing with itself over NPL licences and heading to court and City at odds with AAFC and other clubs. City can’t even support Roars academy plans. Why not?

                And on Tommy Broich, have you thought why he still turns up to Roar games wearing a Roar tracksuit? Have you wondered why he’s down at Ballymore so often, do you ever wonder if he’s paying for physio services after his two ankle operations or maybe getting a favour from his former club?? You go figure but be careful where you get your information from on this one

              • September 8th 2017 @ 11:29am
                Waz said | September 8th 2017 @ 11:29am | ! Report

                I’m involved at that level Lionheart as well. I know the background and circumstances with how City came to join the AAFC. And it wasn’t pretty and it’s the stuff of local football gossip, just ask around lol.

              • September 8th 2017 @ 11:42am
                Lionheart said | September 8th 2017 @ 11:42am | ! Report

                and at the hearty of negativity, we have – Waz.
                I’m not an insider like you are (apparently) Waz, I get my information from the media. That’s all I have, but these all tell the story. I particularly like the third article where SBS quote Thomas as saying “I feel like I’ve found a real partner here’.
                I’m a Roar supporter and doubt I could ever change, That does not mean I can’t be excited by what I’ve read about BCFC’s bid for the A League, and about FQ’s expanded NPL and FQPL. Of course there’ll always be dissenters but more of the same lame promoting the game by Roar and FFA in QLD will kill the game here. Roar needs some local competition to force them to lift their game.

              • September 8th 2017 @ 12:05pm
                Waz said | September 8th 2017 @ 12:05pm | ! Report

                Lionheart – let’s agree on what we agree on. A second team for Brisbane is a good thing, Roar do need to be better managed, we do need a boutique 20k stadium.

                We disagree on the who, how, where and the what, but that’s okay.

                And as for being an “insider”, all this is being played out below the A league and as I travel around the various clubs for fixtures at weekends, meet multiple club reps at various meetings, bump in to competitors socially this is all the stuff of conversation. Not insider stuff. It’s general knowledge …. made worse by the various characters with axe’s to grind in public. No doubt there’s more to what’s being said but equally the media aren’t reporting on this stuff either so believe what you will. Football in Brisbane is still where it was 25 years ago – full of factions, politics and vested self interest and if you don’t believe he google the recent statements by FQ in the new NPL licences – City lost out on that (as did my junior club which has required us to do some major reshuffling) but it is/was/will be a mess for someone to sort out. jb would recognise the behaviours taking place I’m sure.

                So my point is the same as the ffa comments – football will never move forward lically while it remains divided, the only stadium that makes sense is a new stadium for BOTH teams and the time to argue for it is NOW as we run up to an election. But you know what? No one wants to do that because they’re afraid the “other side” might benefit.

                If I was Strikers I’d approach Roar and say “let’s redevelop Perry Park together, play our three derbies at Suncorp, get government funding for all this conditional on us getting an A league licence in two years” … guess who would get in then?

                But instead they insist on playing at Suncorp despite the obvious fact they can’t. And Ballymore is a mess – even the QRU don’t like playing there but they need an anchor tenant as part of their development plans. But firs snyone really think Rugby will be s helpful partner to soccer – they are bri g killed locally at grassroots level by our code so City will be dancing with the Devil on this one rather than getting a purpose built soccer did ufuc stadium for City and Roar … oh, and the Socceroos and Matlidas … we could do sooo much in this city if people stopped burying hatchets in other people’s backs all the time !!

                And lol, on Tommy you’re soooo off the mark the comments will look stupid held up against the truth. Of course he’s happy at City; Half of the Roar coaches and players have their kids playing football there lol … and it’s not a bad club either. But he’s not there because he doesn’t like Roar lol.

                Rant over. Love your work let’s not fall out ?

              • September 8th 2017 @ 12:05pm
                Lionheart said | September 8th 2017 @ 12:05pm | ! Report

                “City can’t even support Roar’s academy plans, Why not?”
                But City hopes to join the A League. Why would they sign up to an opponents academy? and have their promising young kids playing for Roar junior teams. The arrogance of such a question is mind boggling, a ‘cargo-cult’ mentality to management. Mind you, the coaching clinics given by Broich at City have far exceeded, numbers wise and thus publicity wise, anything Roar has ever done in that field.

              • September 8th 2017 @ 12:19pm
                Waz said | September 8th 2017 @ 12:19pm | ! Report

                What City hope for and what they will do may be two different things. It would be arrogant of them to prevent local kids rising to the best academy in QLD just because one day they hope to join the A league …. one day? When?

                When they have an A League academy then they can compete, until then the state academy structure is Roar first, FQ’s second, and everyone else third.

                It would be madness to oppose the AIS Accademy just because you hope one day to have your own licence wouldn’t it? You just can’t sacrifice talented kids by playing petty politics

              • September 8th 2017 @ 12:33pm
                Lionheart said | September 8th 2017 @ 12:33pm | ! Report

                ok Waz, of course we agree on those things. The stadium is not quite that clear in my mind, and I see Ballymore as a good compromise. It has the best chance of happening in the short to medium term. A stand-alone is needed, but I doubt anyone would suggest that might happen under ten years. Oh the wasted facilities on the Gold Coast.
                Brisbane City didn’t lose out in the NPLQ, unless they declined the offer put to them in August, see the weblink to FQ
                On Broich, I’m not with you. My comments are media based, and no, I haven’t said he’s rejected Roar or whatever. In fact, somewhere in the links he says he hopes to be back at Roar one day, but he’s been signed by and is being used by City (develop club culture). That’s massive for City, and in my view a major oversight by Roar (which I have expressed to them and had a lengthy phone reply). It’s the club culture that many fans have liked at Roar, built around Broich and a few others.
                Anyway, the off-season is too long. We need to be talking about the game. Where’s our defenders at, and Kalfallah?

              • September 8th 2017 @ 12:39pm
                Waz said | September 8th 2017 @ 12:39pm | ! Report

                All good.

                Hopefully we see Kalfhalla and Avraam tomorrow v Olympic. It’s seriously worrying if not with what, 4 weeks to the new season?

                I don’t think we’ll see a new signing before then either. Mind you looking at Victiry’s new boy there’s not a lot out there lol

              • September 8th 2017 @ 1:25pm
                Realist said | September 8th 2017 @ 1:25pm | ! Report


                Waz, while head of the supporters club for Roar, is nothing more than a spokesperson for the Roar club. You will notice that anytime a poster on here has something true to say about Roar (but also being negative), he is quick to put on management speak to make it sound like everything is rosy.

                Just a heads up

              • September 8th 2017 @ 1:50pm
                Waz said | September 8th 2017 @ 1:50pm | ! Report

                Nice try but no.

                And it’s head of one of the supporters groups there’s more than one (4+ that I’m aware of)

                “Management speak” ? seriously do you think a Man Utd fan sees a comment on his/her club and doesn’t respond? Is that management speak??

                And are they then attacked for supporting the club they, err, support ?

                It’s a laughable proposition – but so far (apart from producing a **** home jersey for next season) there’s little to be critical of Roar management over.

                Or do you know different?

              • September 8th 2017 @ 2:15pm
                Waz said | September 8th 2017 @ 2:15pm | ! Report

                “something true” …. please define true lol.

                (Other post in moderation and may not come out lol).

              • September 8th 2017 @ 3:24pm
                Lionheart said | September 8th 2017 @ 3:24pm | ! Report

                “there’s little to be critical of Roar management over”
                I’ve pulled out of this conversation, and I really don’t want to criticise my club, but holy haberdashery Batman, if you continue with that talk I might just have to re-join.
                That’s a hopeless shot Batman.
                That’s a negative attitude Robin.

              • September 8th 2017 @ 6:55pm
                Waz said | September 8th 2017 @ 6:55pm | ! Report

                Go on Lionheart – tell me the one thing you’d really like to critise management for and I’ll do it for you and tell you their response. But please don’t make it a year ago complaint

              • September 8th 2017 @ 3:26pm
                steve said | September 8th 2017 @ 3:26pm | ! Report

                The pertinent question is as always, who will be paying for any Ballymore stadium upgrade?

              • September 8th 2017 @ 6:54pm
                Waz said | September 8th 2017 @ 6:54pm | ! Report

                The way it was explained at the FCBC launch was apparently something like FCBC will pay to get the stadium ready for A league games, which is primarily a simple task unless anything majorly wrong is found. The major stadium upgrade is then a new stand to replace the Hill and cosmetic changes to the two main grandstands. That would be funded by government grant and commercial loan – something like $100m is needed for the full development but the stadium is a minor part of it. Hence the LNP winning the Election will help, labour is less supportive, as about $30m in government funding is needed lol

              • September 8th 2017 @ 11:00pm
                Lionheart said | September 8th 2017 @ 11:00pm | ! Report

                oh Waz, please stop this rapid fire defence of all things Roar. It’s ok to criticize your club, indeed it is a sign of a strong club that can listen and accept criticism.
                As to a criticism of Roar management, which is a very broad group not just the MD, I don’t have any specific issues, which is itself the issue. Roar is cruising and has done little outside what’s expected or directed. The academy’s great, but not a Roar initiative although great implementation. We have led the HAL with junior development, well done. We are establishing formal links among the football community. All, good, and I compliment Roar management and club staff for all the excellent work they do. What lovely and helpful staff we do have.
                But we have not created a presence in Brisbane. We are barely noticed, even in season. We lack corporate support and media coverage.
                Football has an enormous challenge in Aust, let alone in QLD. The competition is tough and well established. We need extremely proactive management that takes us forward in the community and causes us to be noticed and liked. I’m not seeing that at Roar.

              • September 8th 2017 @ 11:13pm
                Waz said | September 8th 2017 @ 11:13pm | ! Report

                That is a great post. This time last year Cobb had just left, 12 months later all we’ve got is “normal” which is good but ain’t going to make the club. Comments like that, if acted upon, will though.

                Have you seen Eric Bauthéac by the way. Tommys replacement.

              • September 9th 2017 @ 1:51am
                Midfielder said | September 9th 2017 @ 1:51am | ! Report


                Often forgotten when social media looks at what various managements do in Australian Football …. this is arguably the thread comment you made when you said.

                “””Football has an enormous challenge in Aust, let alone in QLD. The competition is tough and well established. We need extremely proactive management that takes us forward in the community””””

                Many especially new to Football can’t grasp how far we have come especially in the media…. the assumption of what can be achieved and paid for on Football’s income belongs often in la la land.

                As I keep posting we are so so so so so close close to a major bump its not funny.

                Steven Lowy is an issue, as is FFA or who ever is in charge getting control of the conversation and setting the agenda and talking points….

                November could be a big month, make the WC and have a new system in place to run Football…

              • September 9th 2017 @ 8:36pm
                Lionheart said | September 9th 2017 @ 8:36pm | ! Report

                Waz – thanks.
                Midfielder – I’m with you here. Qualify for the WC and some positive news for the A League could well be the bump we need.

    • September 8th 2017 @ 6:23am
      Waz said | September 8th 2017 @ 6:23am | ! Report

      I’m less optimistic that CBS presents an opportunity for football Mid;

      Locally it will still be run by the same old management team dominated by white, middle-aged males who will only see the usual two football codes plus cricket as sports. An infusion of Americanism will likely bring an overlay of some US sports but if any code is likely to connect locally there it’s basketball and baseball, both offering a synergy with content from America plus local leagues that are small but popular.

      Then you have the permanent state of chaos that football is in, we are close to being “un-investable” in our current state so even if the opportunity is there can we be nimble enough to realise it? Highly doubtful with a civil war raging where the most likely outcome is a political fudge just to keep Fifa at bay but not address the root-cause.

      Finally, I think your thinking is too narrow – the game is much more than HAL + Socceroos and taking those two plus a National D2, the FFA Cup and ACL alongside an expanded HAL and W League may be more compelling. But see the previous point about a code in permanent chaos – it’s un-investable in its current state!

      • September 8th 2017 @ 7:45am
        Matt Dustby said | September 8th 2017 @ 7:45am | ! Report

        Yep, blame it on white middle aged men

      • September 8th 2017 @ 8:38am
        not so super said | September 8th 2017 @ 8:38am | ! Report

        yep, those white middle aged males are the perfect scapegoats

        • September 8th 2017 @ 9:11am
          Waz said | September 8th 2017 @ 9:11am | ! Report

          I don’t think it’s a case of making any one a scapegoat it’s just if an organisation is going to make an investment in a sport their management making the decisions has got to feel some connection with it, they’ve got to feel comfortable it, and they’ve got to have a certain level of empathy … none of which exists in the majority of the mainstream media today who grew up in s generation thinking football is for “Wogs, Shella’s and Poofta’s” – it’s unacceptable to marginalise any section of society in such a way but the media has always felt comfortable doing so (although it’s more politically correct for the media to associate football with terrorists it seems today lol).

          If you want a scapegoat it’s entirely within the sport.

          • September 8th 2017 @ 9:56am
            Lionheart said | September 8th 2017 @ 9:56am | ! Report

            I agree with much of what you’ve said here Waz, but not the latter so much, about the mainstream media. They have treated the game fairly respectfully over the past week or so, around the WCQs. Indeed, I heard Roy Masters (a League man traditionally but reaches out into other sports with reasonable competence) after the Japan game say that ‘there is too much negativity attached to these WCQs and the game overall in this country. It needs to lift’. I thought he got it in one.
            Lowey and Gallop have to sort their mess out, quickly and properly.

            • September 8th 2017 @ 10:10am
              Waz said | September 8th 2017 @ 10:10am | ! Report

              I don’t disagree with what you’re saying; I’m not sure if there has been a change in attitude just yet but there is at least an acknowledgement in some quarters that the negative attitude needs to change. Crucially your last sentence sums it up for me – we are a sport in need of a leadership hero … it could yet be Lowy Jnr

    • September 8th 2017 @ 8:41am
      Nemesis said | September 8th 2017 @ 8:41am | ! Report


      FTA TV is not the future for football.

      Yes, it’s good to have a presence.
      No, it’s not the foundation upon which I want football to build its castle.

      The future for sports broadcasting is LIVE streaming. In particular, the future for sports broadcasting is likely to involve finding ways to monetize LIVE moments from sport, since the next generation is less likely to sit through a full 90 minutes of football, unless its their team playing.

      I’m getting conflicting reports about the streaming rights for ALeague in Australia.

      Some industry insiders say FoxSports has the exclusive LIVE streaming rights, apart from Saturday night HAL which they’ll share with TEN. Other industry insiders say FoxSports has LIVE streaming rights but the rights are not exclusive with Telstra having 1st rights of refusal for additional Live Streaming. Telstra currently Live Streams all NRL & AFL in Australia, in conjunction with FoxSp Livestreaming the same matches.

      The value of Live Streaming with targeted advertising is potentially lucrative. Brands will pay a premium price to advertise to a targeted viewer. I estimate targeted advertising could generate $1 per viewer for the FFA (the total ad revenue would be more, but the platform owner such as YouTube & Google Ads will take a commission).

      Given live streaming would reach a global audience that includes every person on the planet with an internet-enabled device, I’d estimate each additional ALeague match could generate an average of $300k cash for the ALeague.

      Here is a good basic explanation of targeted online advertising:

      • September 8th 2017 @ 9:14am
        Waz said | September 8th 2017 @ 9:14am | ! Report

        Nemesis, it’s now September and my family of five realised the other night that we haven’t watched one second of FTA this year; it’s been FoxSports for the football/Rugby and Netflix’s and YouTube for entertainment. Add in there an increasing amount of Facebook Live content (which mirrors on to my tv beautifully) and the question is – why do we need FTA at all??

        • September 8th 2017 @ 9:59am
          Caltex TEN & SBS support Australian Football said | September 8th 2017 @ 9:59am | ! Report

          “why do we need FTA at all??”

          Waz – are you serious asking that question? FTA, in my household is all we watch and I can’t ever see myself subscribing to any sort of cable TV subscriptions. There is enough quality TV programing to view on FTA TV, ABC, SBS, (iview, ondemand) to enjoy. For me, I’ll be watching SBS (European football) and normal programming in between TEN (A-League) for my football fix, and that, is just about as much I can fit in, along with my internet activities.

          • September 8th 2017 @ 10:16am
            Waz said | September 8th 2017 @ 10:16am | ! Report

            In my household it is a serious question now it’s obviously free so there’s no need to ask it of course. There is another question as well – do we even need televisions? My kids don’t watch those anymore either watching on a mobile or PC screen … get this, when I’m watching HAL on Fox my 14 yo kid watches it on Foxtel Go while playing FIFA17 lol.

            Of course that’s not all families, but the statistics are very compelling FTA and scheduled broadcasting as we know it is a dead man walking and will end as a generation who grew up with “television” die in due course. So to nem’s point – why chase FTA at all??

            • September 8th 2017 @ 11:50am
              Lionheart said | September 8th 2017 @ 11:50am | ! Report

              scheduled broadcasting a dead man walking?
              right, so lets play our games any time, day or night and just stick them on catch up TV online so people can watch them when they want. Heck, lets switch the season too …

              • September 8th 2017 @ 12:23pm
                Waz said | September 8th 2017 @ 12:23pm | ! Report

                You’re funny. I suspect you’re just stalking me now though. You must be the only person that thinks FTA has a future.

                “Motor cars? We don’t need new fangled motor cars, we just need faster horses!!”

                The times have changed. Not changing. They’ve changed. Look at the AFLs digital strategy, we should use that as a model, FTA dollars are drying up.

              • September 8th 2017 @ 12:38pm
                Lionheart said | September 8th 2017 @ 12:38pm | ! Report

                yep, stalking.
                No, not really Waz – but my point is scheduling, meaning live sports, is what keeps us going. I agree we are lagging already on digital, but live sport is what it’s all about. The appeal of watching sport later is not catching on, which is why Netflix said they don’t do sport.

              • September 8th 2017 @ 1:56pm
                Waz said | September 8th 2017 @ 1:56pm | ! Report

                I dont follow this space that closely Lionheart (but my background is In the Internet stuff) and I’d see FTA being delivered differently in the long term future but from our sports perspective I think FTA will become minimal in revenues very quickly (because the FTA won’t be able to afford it) but be a shop window for the code itself and the pay-TV carrier. That was the relationship HAL/TEN/Fox had (or still have?)

              • September 8th 2017 @ 12:58pm
                Nemesis said | September 8th 2017 @ 12:58pm | ! Report

                “which is why Netflix said they don’t do sport.”

                But, Netflix don’t do any LIVE content.

                Doesn’t mean others are not interested. YouTube, Facebook, Twitter & now Amazon are all involved with LIVE streaming sport.

                Facebook just bid a massive amount to broadcast cricket. They didn’t win, but they’ve shown they’re now a player.

                Amazon outbid Sky to win ATP tennis rights in UK.
                Right here, in Australia, Optus outbid FoxSports to broadcast EPL.

                LiveStreaming is here. It’s no a matter of how quickly it kills off sport on FTA Tv, like online platforms killed off print media.

                Facebook bids US$600m for 5 years IPL broadcast

              • September 8th 2017 @ 12:59pm
                Caltex TEN & SBS support Australian Football said | September 8th 2017 @ 12:59pm | ! Report

                Waz – I think Lionheart has a point, there will always be a place for FTA TV for live sport. Heck with the work force diminishing and being continually automated those who are going to be forced out of the work and find it hard to get back in (and there will be more than any of us can imagine in 5 yrs time), how are they going to be able to afford subscription TV? I believe there will always be a place for FTA TV supported by big corporate advertising campaigns. Of course, there will be an adjustment in advertising dollars, but it won’t disappear. FTA TV has a much greater reach and will find it’s level, but it definitely won’t disappear.

              • September 8th 2017 @ 1:51pm
                Lionheart said | September 8th 2017 @ 1:51pm | ! Report

                I’ll just quote what Waz said so I’m not misunderstood “scheduled broadcasting as we know it is a dead man walking”.
                That’s scheduled broadcasting, not FTA or TV or pay TV, but scheduled broadcasting.
                I know it’s nit-picking but in the spirit of the firestorm that has been the exchange between us today, I merely meant to point out that scheduled broadcasting, live sport on at a known time, is what distinguishes us from all other broadcast products (except for news). Whether it be delivered by internet streaming, satellite transmission, cable or UHF TV broadcast is a separate issue, but live sport is the king, and that must be scheduled.

              • September 8th 2017 @ 2:04pm
                Waz said | September 8th 2017 @ 2:04pm | ! Report


                All good points.

                See my post above – I think FTA is heading towards being the shop window for sport but not the revenue generator. So if that’s the case the FFA should put more effort in to a digital strategy than FTA imo (AFL are hammering this now because it’s where the kids are).

                Scheduled broadcasting is dead to kids already. They don’t watch stuff when TEN tell them it’s on, they down load it when they are ready. I have neighbours that waited until Game of Thrones series finished and then downloaded it all last weekend in an end to fest (from a USA download as well)

                This is killing revenue and reality TV and Sport are the last line of defence for FTA but the cost of sport has sky rocketed while ad revenue still plummets. It’s not pretty and it’s hard to find anyone in tv that says otherwise.

                So if I were the ffa I’d concentrate on a digital strategy first.

              • September 8th 2017 @ 2:18pm
                Midfielder said | September 8th 2017 @ 2:18pm | ! Report


                I think everybody knows this already about FTA loosing market share.

                However Live sport on a FTA network who also stream there product and hold for watching at latter times is and will be quite a strong market.

                Broadcasters today and CBS is something pf a pace setter in this have extensive live streaming experience with their US sport content. They will introduce this knowledge and systems to any sport they have.

                It really is not bad news to be on a FTA network and they will pay money which is a lot better than what Australian broadcasters did in the last media deal.

              • September 8th 2017 @ 2:27pm
                Waz said | September 8th 2017 @ 2:27pm | ! Report


                The question is, looking st your argument, where would CBS make money to invest in to sport? Ad revenues are declining rapidly.

                Fox buying TEN had some logic; they could rip cost out and use TEN as a shop window for their pay tv coverage. TEN becomes a loss leader, Fox the cash cow.

                How will CBS make it work?

              • September 8th 2017 @ 2:55pm
                Midfielder said | September 8th 2017 @ 2:55pm | ! Report


                Please mate … with ads like all commercial TV… and ratings determine what people will pay to put on an ad….

                BTW I have not mentioned a figure but a 16 team league is worth say 100 million.

                FFA’s cost are essentially fixed and any increase in revenue can go to the clubs so add 40 million to the 34 offered by FFA. Thats 74 million for 16 clubs or 4.625 mil, which is about what the clubs have said they want.

    • Roar Rookie

      September 8th 2017 @ 8:46am
      Grobbelaar said | September 8th 2017 @ 8:46am | ! Report

      Within a few years we could have a 16 team A-League plus a 14 team B-League.

      • September 8th 2017 @ 9:08am
        not so super said | September 8th 2017 @ 9:08am | ! Report

        highly unlikely

        • September 8th 2017 @ 9:16am
          Waz said | September 8th 2017 @ 9:16am | ! Report

          Tend to agree. I can see a D2 up and running within 3-5 years but I don’t see more than 2 new teams in the HAL in the same time period.

      • September 8th 2017 @ 2:47pm
        Lionheart said | September 8th 2017 @ 2:47pm | ! Report

        We’ll have a two tiers each with 14 teams with P/R in Qld next season (2018). The top tier NPL Qld and the second tier FQ PL. P/R will be by club, not teams, and will be decided by the combined placings of the senior team plus the U20, U18 and U16 teams. It seems the second tier is made up largely of teams from the south of the State, maybe to ease travel, but I guess that will change with p/r.

        • September 8th 2017 @ 2:59pm
          Lionheart said | September 8th 2017 @ 2:59pm | ! Report

          games streamed on Facebook

          • September 8th 2017 @ 3:23pm
            Waz said | September 8th 2017 @ 3:23pm | ! Report

            and the limited streaming so far has been getting pretty good viewing figures ?

    • September 8th 2017 @ 8:56am
      AR said | September 8th 2017 @ 8:56am | ! Report

      There’s a lot this article glosses over or ignores completely.

      First, Murdoch and Gordon have launched legal proceedings to stop CBS from buying TEN. Whilst unlikely to ultimately prevent the CBS acquisition, there’s a great deal of water to pass here.

      Second, the FFA FTA ‘deal’ with the TEN Network, is that it was gifted 1 ALeague game for free via simulcast from Fox Sports. There’s obviously some aligning interests there (L.Murdoch), so that freebie was no big surprise.
      But would Fox Sports allow rival CBS to use its content for free? I think not.
      Would CBS purchase it? It’s possible, though it would be a first toe in the water for a network who historically has not leant toward soccer.
      Moreover, right now, is there any FTA deal with TEN in place? No one actually knows.

      Third, I had to read this bit twice…

      “The Network Ten deal is only for two years, so why not in three seasons have a 16-team competition with up to four games shown on Ten via the new CBS ownership?”

      Woah. 6 additional franchises in 3 years is lala land stuff. Talking about CBS as some billionaire white knight is frazzled wishful thinking at best.

    • Roar Rookie

      September 8th 2017 @ 9:39am
      c said | September 8th 2017 @ 9:39am | ! Report

      cbs wealth may compared to city group hopefully benefits will arrive but they make take some time to be realized

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