Australian football needs a League Cup

Nemesis Roar Guru

By Nemesis, Nemesis is a Roar Guru

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    If the next 12 months in Australian football evolves the way that positive-minded fans predict it will, then by 2019 we will have 28 teams in the top two tiers of Australian football.

    There would be a 12-team A-League competition, and a 16-team ‘Championship’ division, which will be Australia’s national second-tier competition

    This discussion is not about whether the above events will, or should, occur. Rather this discussion is purely a vision for a League Cup competition for Australia, based on the above events coming to fruition.

    The League Cup in England is an annual knockout competition for the 92 clubs who comprise the four divisions that are known as the English Football League: Premier League (20 teams), Championship (24), League One (24) and League Two (24).

    The English League Cup is played over seven rounds, with single-leg match-ups for all stages except the semi-finals, which are played as home-and-away legs.

    My proposal is for an Australian League Cup (ALC) involving 28 teams from an expanded A-League (12) and Championship (16).

    These 28 teams will randomly be placed into two pots, with no geographical separations or seedings.

    Just like the English League Cup, the ALC would also be played over seven rounds, however the first four matches would not be knockout format, but played under normal league competition rules. Therefore, a team would get three points for a win, one point for a draw and zero for a loss.

    The 14 teams in Pot A would play at home on Matchday 1 and Matchday 3, and play away on Matchday 2 and Matchday 4. The fixtures for each of the four matchdays would be randomly assigned by picking one team from Pot A and one team from Pot B.

    Teams would only be able to play each other once during the four matchdays.

    After the four matches, teams would be ranked 1-28 according to the following criteria:

    (a) Highest number of points accumulated
    (b) Lowest number of red cards accumulated
    (c) Lowest number of yellow cards accumulated
    (d) Highest goal difference
    (e) Highest number of goals scored
    (f) Toss of a coin

    The top eight teams on the table would then qualify for the quarter-finals.

    Quarter-final and semi-final fixtures would be randomly drawn, with once again no geographical separations and no seedings. The first team drawn would play at home.

    The host of the final would simply be determined by tossing a coin.

    The Australian League Cup would help build a portfolio of competitions for elite football in Australia.

    It would also provide second division teams with further competitive matches against A-League teams, and it would allow the A-League to abandon playing opponents thrice each season, which produces a compromised home-and-away fixture.

    The Asian Football Confederation (AFC) sets a minimum requirement that teams entering the Asian Champions League must play a minimum of 27 matches each season (including league and cup tournaments).

    Since each A-League club would now play a minimum of four competitive ALC matches, a 12-team A-League could move to a 22-match home-and-away format and fulfil the 27-match minimum requirement demanded by the AFC (22 A-League home-and-away matches, four ALC matches, one FFA Cup match).

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    The Crowd Says (80)

    • January 3rd 2018 @ 7:13am
      Buddy said | January 3rd 2018 @ 7:13am | ! Report

      A League and FFA Cup? I reckon we would be about 20-25 years too late trying to hype up interest in two knockout conpetitions especially as our League competition ends up as a knockout as well. Although there is a certain interest in the early rounds of the FFA Cup, it does not generate the kind of feelings amongst fans that was really hoped for and that I suspect is something to do with its namesake having lost some of the glamour of a bygone era when there was as much interest (sometimes more) in the season ending FA Cup final as oppose to League Championship. These days, it is nice to win, and get to finals but nobody really cares when their team is knocked out and that is the key…nobody really cares! I expect costs would come into the equation too and putting bums on seats might just be one step beyond in the current climate.
      I do like the idea of more games but not against the same opposition all the time and somehow I can’t see any governing body expanding the competition to the extent that is really required to make things considerably more interesting whilst maintaining the quality required to get paying customers through the turnstiles.

    • January 3rd 2018 @ 7:28am
      Waz said | January 3rd 2018 @ 7:28am | ! Report

      Again some unique and lateral thinking Nemesis. I suspect the real beneficiaries out of a competition like this would be the second division who, through increased playing contact with senior sides, will only improve on and off the pitch.

      I don’t like the idea of shortening the A League season to 22 games, it’s already a depressingly short season and although you are backfilling the 5 missing games with this Comp it still leaves the season depressingly short (a 12 team Comp could = 33 rounds)

      There’s also the question of loss of revenue to the A League, it’s safe to say the new ALC would only be as popular/or less popular with fans as the FFA Cup so we’d be replacing eleven rounds of HAL football averaging 12.5k attendance with an ALC averaging say 3k.

      TV revenues for the HAL would also likely fall, although the number of games under your format would roughly stay the same as today (140 now v 137) your shortened season takes away 5 HAL weekends of Fox broadcasts and is significantly shorter than a 12 team/33 round competition of 203 games. And TV is demanding more content not less so in the context of expansion, your format will be seen as a reduction unless the tv companies value the ALC equal to the HAL.

      But putting that point aside, as we seem to be heading for 16 team/30 rounds anyway, I like the idea and would see this fitting in the early part of the season with the final about the time the current FFA Cup final is today with the FFA Cup moved to a January start with a final in April.

      • January 3rd 2018 @ 8:01am
        AR said | January 3rd 2018 @ 8:01am | ! Report

        Yep, my reaction as well. Good to think broadly, but like the age discrimination article, this has been poorly thought out.

        First, you have to get Foxtel to agree to major amendments to the existing contract (ie number of broadcast ALeague games to be replaced by lesser quality games).

        Yep, how’s the bargaining power of FFA right now, especially with ratings diving on Foxtel?

        If people are wondering how to increase interest in the top tier of Aust soccer, the answer is *not* to dilute the quality of games.

        This feel good copycat English model would be a financial disaster.

        “by 2019 we will have 28 teams in the top two tiers of Australian football” – this even goes beyond Fuss’ $100m Google prediction.

        • January 3rd 2018 @ 8:20am
          Nemesis said | January 3rd 2018 @ 8:20am | ! Report

          Thanks for reading & responding.

          Your input is of no value.

          If you think a League Cup is only played in England, it is amusing & highlights your football illiteracy even further.

          But, keep clicking. Every click helps.

          • January 3rd 2018 @ 9:37am
            AR said | January 3rd 2018 @ 9:37am | ! Report

            “If you think a League Cup is only played in England…”

            Er, nice try…but I didn’t say that at all.

            I simply thought your proposal was ill-conceived and poorly expressed, that’s all.

            And the fact that you couldn’t disagree with my points suggests a tacit admission I was right. Good effort though.

            • January 3rd 2018 @ 10:15am
              Nemesis said | January 3rd 2018 @ 10:15am | ! Report

              The fact that I didn’t address anything you said besides “This feel good copycat English model” is because nothing you say makes any sense because you come to football discussions with ignorance and a tiresome, juvenile attitude to add nothing to discussions but disrupt and annoy.

              Have a nice day.
              And, please keep clicking

              • January 3rd 2018 @ 8:27pm
                AR said | January 3rd 2018 @ 8:27pm | ! Report

                You specifically referenced the English model. In your article.

                When I questioned how on earth such a copycat model could be financed in Australia, you responded with nothing but hot air.

                But if clicks is all you’re about – well done – that’s the very thing you chastise Tuckerman for.

      • January 3rd 2018 @ 8:19am
        Nemesis said | January 3rd 2018 @ 8:19am | ! Report

        Some very valid points, Waz.

        1) If we don’t want to shorten the ALeague season, no problem. Stick with 33 matches & a compromised competition.

        I want more ALeague matches to be played, however, after sitting throught 4 Melbourne Derbies last season (and it could’ve been 5 if City/Victory met in the ALeague finals) it’s become apparent to me we are just padding out the ALeague season for the sake of it.

        I want the ALeague to be a proper competition. Not just a competition to fill in space. I’m all for teams playing 30 matches in ALeague home and away, but we then need 16 teams in the ALeague. And, 16 ALeague teams will be awful unless there is relegation. As we see with AFL & NRL, the majority of the season is meaningless for a huge bunch of teams once there is no hope of finishing in the top half & making the Finals

        2) You are right in saying it’s possible the ALC home fixtures won’t pull as big TV viewing & crowds. But, you never know. Some of the metrics for ALeague fixtures are appalling. And, I would have the ALC played on weekends; not midweek.

        In fact, I would have the ALeague stopping for FIFA international dates & we’d play ALC on those weekends. Crowds & TV ratings for MVFC vs South Melbourne might be bigger than MVFC vs CCM

        • January 3rd 2018 @ 8:44am
          Waz said | January 3rd 2018 @ 8:44am | ! Report

          I almost mentioned the ALC could be run as a “pre-season cup” which is kinda what the FFA Cup is now (but that belittles the concept unnecessarily).

          I like the idea of taking FIFA international breaks and filling them with the cup competitions. If the ALC started the month before the season kick off (say the first 4 group games), and the final 2 concluded in the October international window, the Round of 8 and Round of 4 could be completed in the November international break.

          The final might also be a two-legged affair played in December?

        • January 3rd 2018 @ 12:28pm
          Kangajets said | January 3rd 2018 @ 12:28pm | ! Report

          If we have a league cup and Ffa cup and 16 teams plus second div , of which I’m in favour of all.

          We need to increase the squad size from 23 or have a genuine reserve team to give players match time . The reserve league can run along northern states and southern states to avoid travel .

          • January 3rd 2018 @ 1:21pm
            Nemesis said | January 3rd 2018 @ 1:21pm | ! Report

            I’m not in favour of bigger squads. As it is most coaches just use the usual XI unless there’s an injury.

            The great Liverpool side of 1976/77 that came close to being the first English team to win The Treble, only had 23 players.

            And this was in an era when pitches were bog heaps, travel across Europe was much more arduous than today, sports science was running laps & recovery sessions involved sinking pints down the boozer after training.

            23 player squads are more than enough for a game that requires 11 players. Basically 1 regular player for each position & 1 back up.

    • January 3rd 2018 @ 8:15am
      Paul Nicholls said | January 3rd 2018 @ 8:15am | ! Report

      Pretty much what Buddy says. FFA Cup has a feel good factor in the early rounds but not many people realty cares who wins. Also as Buddy says FA Cup in England has lost its lustre. The league cup in England is a joke – as the Worthington Cup it used to be labelled the Worthless Cup. So I feel that any other Cup in Australia will have zero appeal with fans and sponsors.
      It sounds to me that your plan is a creative way of meeting the 27 match target without the 12 teams having to play each other 3 times. If you had 28 teams available wouldn’t it be best to just have a 16 team A-League and a 12 team Championship? Then you wouldn’t need this League Cup.

      • January 3rd 2018 @ 8:26am
        Nemesis said | January 3rd 2018 @ 8:26am | ! Report

        Paul, you make fair point about a 16 team ALeague. As I mentioned to Waz (above), a 16 team ALeague will result in a huge number of utterly meaningless matches, unless Relegation is implemented at the same time.

        We only have to look at the AFL & NRL comepetitions which have 18 & 16 teams respectively &, after about 1/3rd of the season, nearly 33% of teams have nothing to play for. And, both these competitions don’t even play the full 34 matches & 30 matches. They shorten their competitions because there is nothing to play for the longer the H&A season drags on.

        So, yes. I’m ok with 16 team ALeague – BUT ONLY IF we have relegation. And, with 16 teams, we’d need the threat of at least 2 relegation spots. Or, maybe, the bottom half of the table is threatened with a relegation knockout system; like we have knockout finals for the top half for the Champions.

        • January 4th 2018 @ 12:34am
          Tommo said | January 4th 2018 @ 12:34am | ! Report

          The reason that the AFL nad NRL don’t play more than 23 home and away games is because those sports arephysically more demanding than football. Contact, length of game,(time) and size of grounds.

      • Roar Rookie

        January 3rd 2018 @ 1:24pm
        Grobbelaar said | January 3rd 2018 @ 1:24pm | ! Report

        Paul

        Agreed, if we’re aiming for 28 professional teams, then the priority is to have 16 of those clubs in the A-League playing a 30 round season – absolute priority.

        • January 3rd 2018 @ 1:42pm
          Nemesis said | January 3rd 2018 @ 1:42pm | ! Report

          In Australia we currently have competitions with 18 & 16 teams. And without relegation, those competitions become meaningless for at least 1/3 of the teams by Round 10.

          In fact, those competitions don’t even bother with the full 34 matches and 30 matches respectively, because there’s no point prolonging the season once the competitive tension is lost for most clubs.

          So, for sure. I’ll be happy with 16 teams playing 30 matches each. But, without relegation, such a competition will be even more boring than those comps I just described.

          And, no one wants that.

    • January 3rd 2018 @ 8:34am
      Nemesis said | January 3rd 2018 @ 8:34am | ! Report

      Some additional information that the editors deleted from the article.

      1) Here is my vision for the 12 ALeague teams & 16 Championship teams.

      https://photos.app.goo.gl/9FVLWxLpMyIMKvo63

      2) 14 teams randomly assigned to 2 Pots using random picking software app

      https://photos.app.goo.gl/Cg01xRCBPW0PKQAg2

      3) 4 Match Fixture for the each team in the ALC – again using random picking software app … some juicy fixtures & Derbies

      https://photos.app.goo.gl/isJo3piBT7NGVp7N2

      • January 3rd 2018 @ 4:16pm
        Kangajets said | January 3rd 2018 @ 4:16pm | ! Report

        Nemesis

        Good ideas mate

        But no way does Broadmedow magic gets in before Edgeworth eagles

        Eagles have recent success
        A beautiful ground
        The biggest fastest growing suburb in Newcastle/ Lake Macquarie
        The biggest junior club sling with valentine in northern nsw
        They just last year beat bentleigh greens on the way to the national cup

        Also I would include a mid north coast either port Macquarie and Coffs Harbour which have massive grassroots football. A population span of over 100k

        • January 3rd 2018 @ 5:27pm
          Nemesis said | January 3rd 2018 @ 5:27pm | ! Report

          Thanks, Kangajets.

          Must admit, other than VIC & NSW, I’m pretty clueless about the NPL level clubs from most Federations.

          If you’d like a copy I can easily “find/replace” Broadmeadow with Edgeworth in my spreadsheet. 🙂

          But, I think you’re pushing it if you think NNSW will get 2 spots in a 16 team National 2nd Div.

          • January 4th 2018 @ 5:52pm
            Kangajets said | January 4th 2018 @ 5:52pm | ! Report

            Nemesis

            It can be broadcast low budget and still attract an audience. Bar tv Newcastle do a great job. And are making a Motza

            No country in the world broadcast live all their second division gsmes . The highlights shows you see from the efl championship league one are often basic 1 or 2 camera jobs . Don’t cost much to do that
            Bar tv is doing successfully in Newcastle for all football codes for 4 years and making a motza.

      • January 3rd 2018 @ 5:17pm
        Chopper said | January 3rd 2018 @ 5:17pm | ! Report

        There is merit in your suggestions and with a 28 team professional set up it would probably suit better to have 14 teams in each league by adding Brisbane City or Strikers and Tasmania to the A League we would end up with 26 games home and away and a guaranteed FFA Cup match. To then give clear space during FIFA breaks and play the League Cup makes sense. It would then create extra games for Fox overall 182 A League as against the current 135.

        The extra income and excitement generated by meaningful derbies now fourteen with Brisbane included will help to promote the A League because that buzz will always seem to be around.

        Giving clear space for the FIFA dates is a must because you cannot keep decimating the A League competition by taking the quality players away.

        A good sponsor and financial incentive will make the League Cup prosper.

    • Roar Pro

      January 3rd 2018 @ 9:00am
      Josh Barton said | January 3rd 2018 @ 9:00am | ! Report

      The more competitive football matches Australian teams are playing, the better. To me, it doesn’t even matter if no one ends up watching it, we need competitive football to develop our players, so I’d be all for it.

      • January 3rd 2018 @ 9:21am
        chris said | January 3rd 2018 @ 9:21am | ! Report

        Thats exactly what I was thinking. The second tier teams would love the opportunity to see how they are tracking against the top tier teams and will be invaluable in their development as a team and the individual players, coaches etc.
        Fox would love it as well as they love content.

        • Roar Rookie

          January 3rd 2018 @ 11:09am
          At work said | January 3rd 2018 @ 11:09am | ! Report

          And by introducing the 2nd division teams into this cup it will do wonders for the players development, the support and general understanding of TV viewers so that when/if pro/rel is brought in these teams are better equipped to handle the step up.

    • January 3rd 2018 @ 9:06am
      BA Sports said | January 3rd 2018 @ 9:06am | ! Report

      Apologies if I missed it, but how is this League Cup being funded? That is a lot of additional games which TV won’t want to cover (OB’s can cost around $200k each depending on the number of cameras you have), and not teams that will attract viewers (or subscribers) so I don’t see media rights going up.

      Many clubs would acknowledge their crowds are only average at best at the moment, so you couldn’t have much expectation to attract crowds to the A-League club games when they play 2nd tier opponents (especially when the A-League stars get rested for those games). And with that in mind, you are reducing the number of tier one games (A-League v A-League) which would put a strain on a clubs ability to even maintain current season ticket prices and reduce the likelihood of sponsors being willing to pay what they currently pay. So it could actually have a negative financial impact on the club, not a positive one.

      I just don’t see the financial model where the Cup even pays for itself.

      My other comment would be, Super Rugby tried to get fancy with their pools and finals qualifications processes, etc. and it confused all but the hard core (of which there are a dwindling few). So be wary of complicating your draw and schedule as you risk losing the fringe fan.

      • January 3rd 2018 @ 9:17am
        Nemesis said | January 3rd 2018 @ 9:17am | ! Report

        Travel costs are important to factor into any discussion, but I find we get hysterical about it in Australia. Maybe, because I travel interstate regularly for work, I know corporate/wholsale bulk deals can reduce costs significantly compared to tourist & retail deals.

        We assume a travel party is 25 people (players, coaches & medical staff).

        I’d budget an average cost of $25k per away trip. For most teams max 2 away trips. And, it’s possible the away trip for many will be $0 since they’re playing an opponent in their home state. To ensure no team is financially disadvantaged, all travel costs will be centralized & funded by the Entry Fee, Sponsorship, etc.

        LiveStream all matches & raise revenue from targeted ads will easily cover the travel for the whole competition.

        Scared of losing “fringe fan”? You’re kidding if you think there are fringe fans any longer in ALeague. There is absolutely nothing for fringe fans to watch in ALeague. If they exist, they’ve long abandoned watching our competition. ALeague now is only watched by the hardcore fans. We need to now find strategies that appeal to hardcore fans.

        Fringe fans can go watch BBL, AFL, NRL & SuperRugby.

        We are Football.

        • January 3rd 2018 @ 9:45am
          AR said | January 3rd 2018 @ 9:45am | ! Report

          You gotta love Fuss logic:

          – the ALeague should appeal/market only to customers already consuming the product (ie “hard core fans”).

          Brilliant strategy for any business I’d say.

          As a side note, Fuss no longer signs off with “Smell The Fear”. Why is that?

          • January 3rd 2018 @ 12:07pm
            Mattyb said | January 3rd 2018 @ 12:07pm | ! Report

            Why on earth would someone want fringe fans to not follow their sport and why would you want them to follow other sports instead?

          • January 3rd 2018 @ 12:22pm
            Onside said | January 3rd 2018 @ 12:22pm | ! Report

            AR, a conveniently anonymous finicky niggle. It’s 2018 mate, move on .

        • January 4th 2018 @ 12:42am
          Tommo said | January 4th 2018 @ 12:42am | ! Report

          What makes you think that only fringe fans watch other sports. They are hard core fans who go ever week/ match, whatever the weather.

      • January 3rd 2018 @ 3:28pm
        Jack Russell said | January 3rd 2018 @ 3:28pm | ! Report

        Same place expansion and the 2nd division will get it’s funding.

        That he thinks youtube ads will easily cover expenses tells you all you need to know. It probably wouldn’t even cover production costs for the games.

        • January 3rd 2018 @ 4:38pm
          Nemesis said | January 3rd 2018 @ 4:38pm | ! Report

          We currently have NPL matches being streamed live by Semi-Pro clubs.

          We have FFA Cup matches being streamed live by Semi-Pro Clubs.

          High quality HD broadcasts. Commentary that I find far more entertaining than we get on FoxSports.

          Your ignorance might be accepted elsewhere by like-minded people. Football discussions require a level of background knowledge that will see you exposed very easily.

          • January 3rd 2018 @ 5:19pm
            AR said | January 3rd 2018 @ 5:19pm | ! Report

            Ok then, let’s play along…

            Let’s adopt your model of expanding to 28 teams across two divisions, with fewer ALeague games.

            What happens to the existing broadcast deal with Fox?

            I assume you accept that the existing deal would have to be renegotiated for a lesser figure?

            • January 3rd 2018 @ 6:54pm
              Nemesis said | January 3rd 2018 @ 6:54pm | ! Report

              If it’s a 12 team ALeague playing 33 matches each, it means FoxSports is getting 46% more content.

              What additional fee has Foxtel agreed to pay when this happens? You seem pretty sure of yourself & you’ve been saying it’s virtually nothing.

              Is it $4M? $6M? I know it’s not $10M extra.

              And, it’s certainly not 46% more than the deal with a 10 team competition playing 27 matches each.

              So, let’s say FFA tells Foxtel it wants the ALC & reduced HAL season as I’ve outlined.

              We look for possible scenarios:

              1) Foxtel is not happy. It refuses to pay the extra it had promised for the 12 team HAL. It says it will only pay the same price as it was paying for a 10 team competition and it will broadcast only 137 ALeague H&A matches (currently 140) & gets no access to the ALC content.

              2) Foxtel thinks ALC is a great idea and also thinks a shorter HAL will be even more enticing. It embraces the model I’ve proposed & instead of 201 HAL matches with 12 teams, Foxtel gets exclusive PayTV broadcast rights (not exclusive streaming rights) to

              137 HAL matches with 12 teams +
              63 ALC matches

              Total = 200 matches

              Over the years on this forum you have consistently been a negative person & have zero ability to find creative solutions to problems.

              If 2 parties want to continue a business relationship, creative & smart minds will always find solutions that can benefit both parties.

              • Roar Guru

                January 3rd 2018 @ 7:15pm
                Rick Disnick said | January 3rd 2018 @ 7:15pm | ! Report

                All right, I’m going to try and help this thread get to 100 comments. Let’s also see if we can keep this conversation polite, on topic and without personal insults.

                “Is it $4M? $6M? I know it’s not $10M extra.”

                How do you know it’s not $10M extra?

                It’s relevant, because if you know this, it tends to suggest you know the final figure. Considering you estimated $100M as the final broadcast deal, I find it hard to believe you would know this, but please enlighten us.

                Scenario 1
                Who would broadcast the ALC content? What cost would this be and do you envisage a Woolworths coupon advertising model on Youtube covering its costs?

                If so, what risks are there for both the broadcaster and FFA considering this would be an infant competition with little to no interest initially?

                Scenario 2
                How many of the 137 HAL matches would you expect another provider (such as Youtube, Facebook etc) be able to buy exclusive live steaming right to?

                I say this, because although the FFA still can sell the steaming rights, are they only limited to handheld devices?

                If you don’t know the answer to this, then scenario 2 will most likely fail.

                Over to you.

              • January 3rd 2018 @ 8:42pm
                AR said | January 3rd 2018 @ 8:42pm | ! Report

                That’s a reasonable poser, to borrow a phrase.

                Of course, all of this is predicated on the basis that Fox will amend its current deal, and agree to broadcast less ALeague games, replace them with more Div2 games, and…pay more money to the FFA for the privilege.

                In Fuss’ estimation, that could be worth anywhere between $4M and $10M.

              • Roar Guru

                January 4th 2018 @ 9:17am
                Rick Disnick said | January 4th 2018 @ 9:17am | ! Report

                I’ll ask again.

                How do you know it’s not $10M extra?

                Scenario 1
                Who would broadcast the ALC content? What cost would this be and do you envisage a Woolworths coupon advertising model on Youtube covering its costs?

                If so, what risks are there for both the broadcaster and FFA considering this would be an infant competition with little to no interest initially?

                Scenario 2
                How many of the 137 HAL matches would you expect another provider (such as Youtube, Facebook etc) be able to buy exclusive live steaming rights to?

                It would be a shame if this were the 4th straight article I’ve questioned you on without rebuttal.

              • January 4th 2018 @ 12:06pm
                Caltex TEN & SBS support Australian Football said | January 4th 2018 @ 12:06pm | ! Report

                FOX have stated that, they will contribute $7m for each new expansion club introduced to the HAL. That was documented when the new FOX TV deal was announced.

              • January 4th 2018 @ 12:34pm
                Nemesis said | January 4th 2018 @ 12:34pm | ! Report

                @Caltex, if that’s true about $7M per year bonus for each expansion team, that’s fantastic news; given 10 teams are generating around $56M per year under the current deal. I must find the original Media Release.

              • Roar Guru

                January 4th 2018 @ 12:50pm
                Rick Disnick said | January 4th 2018 @ 12:50pm | ! Report

                Thanks for the info, Caltex. Got a link to it?

                I remember when the media was speculating on how much the two new expansion teams in the AFL would bring to the AFL. It was later revealed they added nothing except for a sweetener to the TV networks due to their infancy.

                I see the same thing happening here since it’s impossible to put a market value on what two new expansion teams would be worth from a Tv rights perspective.

                Furthermore, I’m 99 percent certain the digital steaming rights will be limited to handheld device only. This entire article is moot because of this likely outcome, since it just won’t work due to the lack of potential revenue generated from online streaming ads — a core feature of Fuss’ proposal to fund such a league.

                Since Fuss refuses to acknowledge this, in fear of another one of his articles being ruined by yours truly, perhaps you can take it on board as you appear to be a far more educated chap.

              • January 4th 2018 @ 1:43pm
                Caltex TEN & SBS support Australian Football said | January 4th 2018 @ 1:43pm | ! Report

                It was on the FFA (or FOX) Facebook page during the live announcement of the TV deal, when they were taking questions from the journalists. It was stated by the FOX CEO.

              • Roar Guru

                January 4th 2018 @ 2:54pm
                Rick Disnick said | January 4th 2018 @ 2:54pm | ! Report

                Well I guess we’ll have to wait and see then. I wouldn’t read too much into it though, and I certainly wouldn’t go writing any articles based on this or the assumption that Facebook or Youtube are going to be able to purchase the rights to live steams direct to televisions.

                I’m telling you both right now, the steaming rights will most likely be structured the same as the AFL. The current structure is near identical to the AFL’s model (which I said would be the case over 12 months ago) so it stands to reason the steaming rights will too.

                Expect Telstra to probably pick them up.

                I’m trying my best to get this article to 100 comments. Fuss will be disappointed otherwise.

              • January 4th 2018 @ 3:20pm
                Nemesis said | January 4th 2018 @ 3:20pm | ! Report

                @Caltex, I’m sure you’re already aware the NPL clubs have been broadcasting NPL matches LIVE via YouTube & Facebook for some time. Even FFA Cup matches hosted by NPL clubs have been broadcast on YouTube.

                The AAFC is currently finalizing its model for the National 2nd Division and, based on what has been reported, the broadcasting will be FREE using a platform like YouTube/Facebook/Twitter with targeted advertising to raise revenue. The targeted advertising is particularly interesting since it’s highly likely the brands & service providers who will be advertising will be suburban SMEs who are the financial lifeblood of grassroots football. Not the big brands & blue chip companies that are being squeezed constantly for sponsorship of sport.

                This is something I raised in an article discussion potential ways to raise revenue from Free online streaming.

                Looks like the National 2nd Division will implement.

                PS: Whilst we try to solve problems on the Football forum, on the AFL forum some clown wrote an article about his love for Star Wars. I sometimes forget the level of “adult” we deal with on this website.

              • January 6th 2018 @ 8:32am
                AR said | January 6th 2018 @ 8:32am | ! Report

                “Whilst we try to solve problems on the Football forum, on the AFL forum some clown wrote an article about his love for Star Wars.”

                Was he jealous that Darth Vader didn’t lead the teams out before the biggest match of the year?

              • Roar Guru

                January 4th 2018 @ 5:05pm
                Rick Disnick said | January 4th 2018 @ 5:05pm | ! Report

                You see the problem with this comment, Caltex:

                “The AAFC is currently finalizing its model for the National 2nd Division and, based on what has been reported, the broadcasting will be FREE using a platform like YouTube/Facebook/Twitter with targeted advertising to raise revenue.”

                Mixed with this comment above:

                2) Foxtel thinks ALC is a great idea and also thinks a shorter HAL will be even more enticing. It embraces the model I’ve proposed & instead of 201 HAL matches with 12 teams, Foxtel gets exclusive PayTV broadcast rights (not exclusive streaming rights) to

                137 HAL matches with 12 teams +
                63 ALC matches

                Total = 200 matches”

                …just doesn’t make sense. It’s also confusing to the reader, which is standard for his articles it must be said.

                This would require a renegotiation of the current A-League broadcasting deal to allow all of the current games to NOT be exclusive to Foxtel when being broadcast to television sets.

                Just thought I’d put this disclaimer out there for everyone to read, because Fuss doesn’t understand his own content at times.

          • January 4th 2018 @ 5:32pm
            Jack Russell said | January 4th 2018 @ 5:32pm | ! Report

            Yes, run by volunteers that generates no income. They do it to get exposure, and even then we’re talking about a small number of viewers. Its incredibly easy to live stream anything on youtube. You can do it with your mobile phone. Whats hard is making money from it.

            Now that you bring up my ignorance, perhaps you can enlighten us by telling us all how many viewers are needed on youtube for a broadcast to make any money at all, as well as how many are needed to generate enough money to fund the competition? You made the claim, now back it up with your non-ignorant brain.

        • January 4th 2018 @ 5:50pm
          Kangajets said | January 4th 2018 @ 5:50pm | ! Report

          Jack Russell

          No country in the world broadcast live all their second division gsmes . The highlights shows you see from the efl championship league one are often basic 1 or 2 camera jobs . Don’t cost much to do that
          Bar tv is doing successfully in Newcastle for all football codes for 4 years and making a motza.

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