Channel Ten’s Loss could be rugby’s gain

Stuart Arnold Roar Rookie

17 Have your say

    The new cricket broadcast deal has left a reported $100 million on the table between Channel Nine and Ten, and Rugby Australia must try and grab as much of it as possible.

    The loss of cricket leaves a gaping hole in the Summer programming for both networks. Rugby Australia must aggressively market the NRC as a valuable sporting alternative.

    Channel Nine picks up the Tennis in 2020, so the marketing department at Rugby Australia should be setting up camp at Channel Ten to try and grab a chunk of the $20 million they were spending on the Big Bash.

    That they have a current broadcast deal should help smooth the way somewhat.

    The current deal with Foxtel runs until 2020, but they’d be easily convinced to offload the Super Rugby competition it in its current format.

    The competition on free-to-air TV would need a chance of time window to serve the needs of the networks. An early November to mid-January competition will be necessary.

    Yes, it will be hot, but 4 x 20 minute quarters with two five-minute and one ten-minute ad break gives free-to-air space to make some money.

    This window also means the NRC teams get more time together in pre-season making a better product before Christmas with the added advantage of allowing club rugby to run longer without losing their best players to NRC pre-season.

    After Christmas, more Wallabies will be available providing marketing power during the school holidays.

    There are plenty of reasons not to try and get this done. For starters, it will be seriously hard work. But, Rugby Australia should need only one reason to try their damnedest – rugby supporters in Australia have been crying out for free-to-air rugby.

    The custodians of the game they love have just had a massive window of opportunity flung open for them to make this happen. Let’s see if the new CEO and her team can climb on through.

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    The Crowd Says (17)

    • April 14th 2018 @ 9:32am
      Joffa the Boofhead said | April 14th 2018 @ 9:32am | ! Report

      Won’t happen.

      They could just broadcast say the English rugby premiership or French comp. Better players, big crowds and atmosphere.

      Watching Aussie rugby played on some suburban park is only good as a free streaming product, nothing more.

      • April 14th 2018 @ 10:01am
        Brainstrust said | April 14th 2018 @ 10:01am | ! Report

        someone tried to sell French rugby in New Zealand by the internet and it was a massive failure. No one will watch European rugby, here like they do the EPL.

        • April 14th 2018 @ 2:08pm
          woodart said | April 14th 2018 @ 2:08pm | ! Report

          watched a few of those games. geezers standing around watching endless scrums and counting there pensions (and that was the kiwi players!)

    • April 14th 2018 @ 9:37am
      Daveyboy said | April 14th 2018 @ 9:37am | ! Report

      Forget the Israel Folau distraction – this is Raelene Castle’s first real test of her ability as a sports administrator.

      • April 14th 2018 @ 12:50pm
        kk said | April 14th 2018 @ 12:50pm | ! Report

        Canterbury still have salary cap and other problems arising on Raelene’s watch.

        Hope for Rugby’s sake the grassroots and TV broadcast problems are sorted.

    • April 14th 2018 @ 9:58am
      Brainstrust said | April 14th 2018 @ 9:58am | ! Report

      Rugby is one of the few Australian sports that Foxtel has enough exclusivity to attract subscribers. In the North East Foxtel suscription is about 35% whereas in Adelaide its down around 20%. Thats because Adelaide gets to watch its 2 AFL teams on free to air every week.
      its nocoincidence that the subscription rate is so much higher in the north east because Foxtel has Rugby and more exclusivity over rugby league.
      The 20% would be those who are wealthy enough to get Foxtel regardless, if Foxtel had monopolies on all the sports in Australia its susbscription rate would be 60%.
      What rugby needs to do is play hard to get and withdraw itself from Foxtel then Foxtel will come back with double the money and some games on free to air.. No one is going to subscribe to Foxtel for simulcast with no ads. At the moment Foxtel is throwing money at both AFL and cricket in particular with no actual sign that they are going to get extra subscibers while rugby is poverty stricken. Even rugby league is getting a big money without having given up a lot whereas rugby has given them everything on a platter for cheap.

    • April 14th 2018 @ 12:50pm
      Thomas English said | April 14th 2018 @ 12:50pm | ! Report

      I like reading this kind of article

      It raises a very good point about Ten looking for content, but will it be sports content though?
      The idea of replicating, in a way, the BBL is very brave.

      People switch off from rugby to some extent in summer- maybe Ten should look at the IPRC or something like that.

    • April 14th 2018 @ 3:16pm
      Malo said | April 14th 2018 @ 3:16pm | ! Report

      Nrc is like touch footy, no club support or traditions . Nrc is just clumping a group of people that don’t know one another to play a couple games of oz tag rugby. Different rules, no tribalism , no support .

      • April 15th 2018 @ 2:48am
        Tuc Du Nard said | April 15th 2018 @ 2:48am | ! Report

        Do you actually watch rugby?
        Any rugby on tv is a good thing, no?
        A new competition has to start somewhere…
        A marketing campaign to develop tribalism somehow…umm how about asking the grassroots people. They’ll tell you.
        The game itself in Australia is on the line and barely alive. We don’t need negative tripe.
        Think positive.

    • April 14th 2018 @ 5:19pm
      Train without a station said | April 14th 2018 @ 5:19pm | ! Report

      Not sure how the NRC can be marketed as an alternative to the BBL considering there is about 2 months between the seasons.

      They’ll be looking to replace the December/January content won’t they?

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