Why the World Cup is a missed opportunity for the A-League

Janakan Seemampillai Roar Guru

By Janakan Seemampillai, Janakan Seemampillai is a Roar Guru

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    So the World Cup is in full swing and Australia have performed admirably again, getting generally positive and favourable reviews.

    Lots of neutral sports fans have been captivated by the events in Russia. The Australian media, who usually focus on the AFL and NRL, have given great coverage of the ‘greatest show on earth’.

    Yet where is the FFA promoting Australian football? This was a great chance for Australia’s football governing body to promote our own local leagues.

    This tournament, especially during the group phase, when the Socceroos are on show, is the perfect platform for the FFA to release its 2018-19 A-League and W-League draw as well as promote membership for the various clubs.

    It is also a great chance, while football interest is at fever pitch, for the A-League to launch their two new clubs.

    The FFA knew eight years ago that this World Cup was going to be on and the decision was made a while ago to create two new teams, so why wait until 31 October to announce them?

    Mile Jedinak scores from the penalty spot for the Socceroos

    (Stu Forster/Getty Images)

    Doing it in June during the World Cup would create wonderful exposure to traditionally non-football fans. People who won’t give a hoot come October may have their interest piqued if they knew a new A-League club close to home was around the corner. Yet the A-League hasn’t even released the shortlist of bidders that was due two weeks ago.

    There have been numerous shows on the World Cup, and if the draw for the upcoming A-League and W-League seasons was released, the fans watching, especially the ones who don’t usually follow local football, may be captured and at least discuss going.

    Why not have A-League and W-League players on various TV shows too just to give the local competitions valuable exposure?

    The round of 32 FFA Cup draw will be released prior to our last game against Peru on Tuesday. That is at least something. But the A-League and W-League are the bread and butter of local football.

    If the Socceroos progress through to the second round, even more interest will be generated. Let’s hope the FFA do something about it and link our local competitions to the biggest show on earth.

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    The Crowd Says (11)

    • June 25th 2018 @ 8:20am
      Pistol Pete said | June 25th 2018 @ 8:20am | ! Report

      Far too much common sense in this article. Ffa don’t have that though.

    • June 25th 2018 @ 9:11am
      peeko said | June 25th 2018 @ 9:11am | ! Report

      you really think releasing thedraw now woud make a big difference. Midfielder wrot a much better article on this subject last week.

    • Roar Rookie

      June 25th 2018 @ 9:16am
      At work said | June 25th 2018 @ 9:16am | ! Report

      Why would they release the draw now, if anything it will just get lost in the hype and media attention of the world cup, then we lose that media opp later on.

      Even moreso with announcing the expansion teams, that will be huge news and generate a lot of media focus, so why do it within the world cup for it to be swallowed and forgotten about in a month.

      I do agree that the FFA should be using this opportunity other ways though, starting the membership drive for clubs now couldn’t hurt, etc.

      • Roar Guru

        June 25th 2018 @ 12:08pm
        BA Sports said | June 25th 2018 @ 12:08pm | ! Report

        Exactly. You don’t try and speak when the rest of the room is yelling – you will never be heard.

        If anything, wait till the the week leading into the Final (assuming Australia are not in it). There is still some noise about football, but it will have died down enough that you can speak and be heard.

    • June 25th 2018 @ 10:10am
      MQ said | June 25th 2018 @ 10:10am | ! Report

      The flaw in this argument is that the FIFA World Cup swamps absolutely everything, and it would swamp anything the FFA tried to do. Just because the FFA happens to administer the same sport counts for nothing right now. It’s all about the World Cup.

    • June 25th 2018 @ 11:14am
      Onside said | June 25th 2018 @ 11:14am | ! Report

      The FIFA World cup is to the A-League what The Melbourne cup is to horse racing,
      The Commonwealth games is to didgeridoo playing,The Rugby Union World Cup is
      to understanding why a tight end went the blind, Royal Show sheep dog trials are
      to pluto pops and kelpie sales , and so on (pick a sport)

      All are world class carnivals that feature the best talent available, attract huge crowds
      and media coverage, but once the fat lady has sung, it’s back to chook raffles and
      sausage sizzles.

      The best time to release the names of the new clubs is on a quiet sporting news-day.

      • June 25th 2018 @ 12:46pm
        Nick Symonds said | June 25th 2018 @ 12:46pm | ! Report

        Are you the Walrus?

        Semolina Pilchard
        Climbing up the Eiffel tower
        Elementary penguin singing Hare Krishna
        Man, you should have seen them kicking Edgar Allen Poe

        • June 25th 2018 @ 1:10pm
          Onside said | June 25th 2018 @ 1:10pm | ! Report

          just make sure you don’t get caught by the laughter police

        • June 25th 2018 @ 1:20pm
          Onside said | June 25th 2018 @ 1:20pm | ! Report

          Googled all that Nick , because I didn’t know. You’ve made my day.

          I look forward to moment when I can read Semolina Pilchard.

          The observation Nick ,”The lyrics were designed to confound those who
          attempted to offer rational explanation ” perhaps fits my convoluted post.

    • June 27th 2018 @ 6:00pm
      Janakan said | June 27th 2018 @ 6:00pm | ! Report

      Does anyone know when the A League draw is to be released?

      • July 4th 2018 @ 3:00am
        Brenton Ray said | July 4th 2018 @ 3:00am | ! Report

        i’ve been informed that the 2018/19 Hyundai A League fixture release is due early part of July (this month) to mid part of July (this month).

        No real panic stations yet with season start delayed 2 weeks (season begin – weekend of October 19/20/21) to help with FIFA international window introductions for 2018/19 Hyundai A League season.

        Also another point World Cup, Football Federation Australia want clear air for fixtures/marketing

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