Does the ‘magic of the cup’ plus Optus equal A-League growth?

Stuart Thomas Columnist

By Stuart Thomas, Stuart Thomas is a Roar Expert

Tagged:
 , , ,

62 Have your say

    If more Australians are watching the A-League these days than the English Premier League it presents something of an opportunity for Australian football.

    No doubt the time zone must play a role, as does the unreliable streaming of the English content via applications. Moreover, its limited presence on commercial television does the league no favours whatsoever.

    It is fair to suggest that this situation will continue in the short term. After the technological and public relations disaster of #floptus, it is hard to imagine there will be a flood of new subscriptions leading into the launch of the English domestic season this weekend.

    With the rights snatched away from Foxtel for the 2016-17 season and a recent extension seeing the league locked away with Optus until 2022, the A-League can potentially prosper without direct television competition from the biggest league in the world.

    The Roy Morgan data of 2016, around the time of the stunning scoop Optus made on the rights, reported that the local competition was already out stripping the Premier League when it came to regular viewing in Australia.

    The data identified a 50 per cent increase in the A-League viewing audience between 2011 and 2016 and also alluded to a bump in the numbers as soon as SBS began sharing a portion of the broadcasting duties in 2013-14.

    While 2017-18 will be remembered as an abject disappointment for the A-League when it came to attendance and television ratings, the general upward trend since 2011 will hopefully continue off the back of the ‘magic’ being produced by the FFA Cup.

    There is an interesting comparison to be made between Australia’s infantile and blossoming domestic cup competition and the storied nature of the English equivalent.

    With Champions and Europa League football now ever present staples, domestic cup competitions appear to be battling with identity. The English version is an obvious example.

    With the considerable resting of players, poor scheduling and only the lure of Europa League participation for the winner, it is no wonder the once hallowed competition is not as it was.

    Contrastingly, Australia’s version where 781 teams throw their hat in the ring for a chance at history, is starting to look a little ominous. The English version appears stale and tired while our local product is in its infancy.

    Even with Optus opening up its customer base to the entire community with its new monthly subscription service, the FFA Cup will continue to surge ahead if English football remains well hidden under Harry Potter’s invisibility cloak.

    It is somewhat educative to compare the astronomical numbers that surround English football, its FA Cup and Australia’s little competition, which is driven by amateur participation.

    The Premier League is a cash cow for many, at the expense of much of what is pure and honest about the game itself, its origins and the value of community and local involvement.

    Chelsea

    Chelsea members celebrate (IAN KINGTON/AFP/Getty Images)

    It is a difficult thing for those clubs to engage with the knock-out competition in the spirit intended; such are their commercial realities.

    Contrastingly, whilst appearing a little contrived and its importance over-inflated back in 2014 when it was born, within four years, the FFA Cup has become something quite special.

    Sure it is still a little boutique and quirky at times, but any criticism in that direction appears to be missing the point. It is unique, local and tinged with the spirit and passion of the destitute underdog, grappling with the top end of town and that is something to be celebrated.

    It is that David and Goliath scenario that brings the ‘magic’ of which the hashtag of the competition continues to remind us all.

    It is that exact sentiment that the FA Cup appears to have lost, as the heavyweights employ the use of Squad B to surge through the fourth and fifth rounds.

    Gone are the days of Coventry City in ‘87, the Elton John fuelled Watford of ‘84 and the decade prior, that saw three second tier teams claim the silverware.

    The Round of 32 matches in the FFA Cup on Tuesday, took us back to the future and captured all the integrity and intended fun of cup competition.

    Whilst the stern and disappointed faces of the Perth Glory and Brisbane Roar players reflected the professional side of the competition, the beaming smiles on the Bentleigh Greens’ squad captured that sense of fun after their ten-man, 1-0 victory against the Phoenix.

    A general view during the FFA Cup round of 32 match between Avondale FC and Marconi Stallions

    Avondale vs Marconi (Photo by Scott Barbour/Getty Images)

    Similarly, Devonport City set up an away trip to Avondale FC after a 3-1 win against Northcote City and Hellenic Athletic pushed the Wanderers all the way in a 3-4 loss at Larrakia Park Football Stadium in the Northern Territory.

    Perhaps the most fitting of all upcoming matches in the Round of sixteen will be when the Bonnyrigg White Eagles welcome the Wanders to their home patch in the west of Sydney.

    There is a significant buzz and interest in the FFA Cup. Feel good stories are worth their weight in gold and the engagement with community through the local clubs is proving a boon for those whose vision brought the competition to life.

    Some Australians were frustrated by Optus’ inability to provide reliable pictures from Russia and many are disappointed by the increased technological distance between the world’s richest league and their homes.

    However, the burgeoning success of the FFA Cup and more Australians than ever watching the A-League, suggest that the current broadcast structures in place might be doing Australian football the biggest favour of all.

    Stuart Thomas
    Stuart Thomas

    Stuart Thomas is a sports writer and educator who made the jump from Roar Guru to Expert in 2017. An ex-trainee professional golfer, his sporting passions are broad with particular interests in football, AFL and rugby league. His love of sport is only matched by his passion for gardening and self-sustainability. Follow him on Twitter @stuartthomas72.

    Have Your Say



    If not logged in, please enter your name and email before submitting your comment. Please review our comments policy before posting on the Roar.

    Oldest | Newest | Most Recent

    The Crowd Says (62)

    • Roar Rookie

      August 9th 2018 @ 7:08am
      Stevo said | August 9th 2018 @ 7:08am | ! Report

      https://theconversation.com/declining-sport-viewership-shows-why-we-should-keep-it-on-free-tv-72357

      Opening the A-league to more eyeballs via FTV or free streaming services needs to be the goal. An expanded HAL needs to be the goal. An independent professional football league(s) needs to be the goal. An expanded FFA Congress needs to be the goal. The FFA Cup is brilliant.

    • August 9th 2018 @ 8:10am
      Buddy said | August 9th 2018 @ 8:10am | ! Report

      The A League is expanding via streaming through Telstra this season so that may be more people it reches, most likely in younger age brackets? I say that as I observe teenagers streaming a great deal of content on their phones although many of them are optus and vodafone customers simply due to price. I use foxtel on the go if I’m out and want to watch but now as a Telstr customer, I have an alternative.
      I have been totally weaned from EPL since the change to Optus. I look at results and news but that’s about it. Since I don’t watch it I have stopped listening to podcasts on the subject as well as they become less relevant. Am I alone in this behaviour I wonder or has the viewing and involvement increased with the move to Optus? I watch more A League as well as watching live games which will always be my preference. A few trips already booked for the upcoming season…..although not enamoured with going to SCG to watch a derby. I’ll give that one a miss.

      • Roar Rookie

        August 9th 2018 @ 8:26am
        Waz said | August 9th 2018 @ 8:26am | ! Report

        Well said. Old white men generally tell us that FTA matters. It doesn’t, at least not in the way it used to. On-line presence matters because that is the future, NRL and AFL have captured the bulk of the revenue coming out of FTA and Soccer can’t hope to compete with that. Not yet anyway, but servicing a market that consumes stuff on-line is perfect for soccer to use as a growth vehicle.

        The FFA are starting to show signs they appreciate this with an excellent entry into E-sports and a revamped ‘MyFootball’ App. Personally I’d like to see us do something similar to the EFLs ‘iFollow’ platform.

      • August 9th 2018 @ 9:26am
        mattq said | August 9th 2018 @ 9:26am | ! Report

        obviously this is why they’ve done it but I was very disappointed the MyFootball App is restricted to 7 inch screens. I was looking forward to dumping Foxtel and setting it up just like the world cup, screen playing from my iPhone to AppleTV. Guess I’m still stuck with Foxtel and all the other cr@p I don’t watch.

        • August 9th 2018 @ 9:31am
          Mark said | August 9th 2018 @ 9:31am | ! Report

          My app casts to TV screens (using Apple TV). Quality not great though.

          • August 9th 2018 @ 12:06pm
            mattq said | August 9th 2018 @ 12:06pm | ! Report

            does it? the app t&c’s state airplay is not available….

            • August 9th 2018 @ 6:15pm
              Mark said | August 9th 2018 @ 6:15pm | ! Report

              I was sure when I put it on a FFA Cup game recently it gave me the option to cast, but I may be confusing it with another app. You are spot on about the t&c’s.

      • August 9th 2018 @ 11:12am
        Sam said | August 9th 2018 @ 11:12am | ! Report

        As a Sydney FC member,I also am questioning why the ‘home’ Sydney Derby is being played at SCG.The only positive of this is that it is virtually the same travel route for Sydney FC fans when normally going to Allianz Stadium.Would have been a far better choice to move the Sydney Derby to ANZ Stadium.

        • August 9th 2018 @ 4:00pm
          Nick Symonds said | August 9th 2018 @ 4:00pm | ! Report

          I think SFC and WSW have both said that they will only be playing derbies at their own respective stadiums once they are rebuilt. No more at ANZ.

        • Roar Guru

          August 9th 2018 @ 11:31pm
          Cousin Claudio said | August 9th 2018 @ 11:31pm | ! Report

          Yes, but while Allianz Stadium is being rebuilt they could have played derbies at ANZ. I was there for the A-League record crowd of nearly 62K and it was a magic night.

          Not sure about any decision “not to play derbies at ANZ” but if they get a big crowd at the SCG, then it could be a good atmosphere, especially if the Wanderers are more competitive this season.

          These days though, stadiums have their own memberships and most SCG members are cricket and Victorian Rules snobs, so no chance of the SCG being a full house when the football derbies are played there.

          That’s why they might get more to ANZ Stadium.

          Maybe they should play the SFC v Mariners and SFC v Victory games at ANZ Stadium too, with the Suzuki and the Bolt in town.

    • August 9th 2018 @ 8:11am
      Nemesis said | August 9th 2018 @ 8:11am | ! Report

      Stuart, I enjoy your football articles & your passion for the Game.

      However, for analytical articles based on crunching numbers, you need to focus on the details, or your analysis and conclusions become totally flawed.

      This Roy Morgan Report on viewing habits of people aged 14yrs and over and the 2 calendar years surveyed were: 2011 (Jan-Dec) and 2015 (Jan to Dec).

      The only way to access all EPL matches in Australia in 2011 and 2015 was on Foxtel.

      Optus Sport commenced its broadcasting in August 2016.

      So, any attempt to use that Roy Morgan data to form conclusions about the negatives, or positives, of Optus Sport is flawed.

      • Roar Rookie

        August 9th 2018 @ 8:27am
        Waz said | August 9th 2018 @ 8:27am | ! Report

        +1

      • Columnist

        August 9th 2018 @ 8:43am
        Stuart Thomas said | August 9th 2018 @ 8:43am | ! Report

        I see what you are saying Nemesis but that was indeed the point. More people were viewing the A League between those yearsaccording to the data, even though EPL was still accessible on the same platform. My hypothesis here is that without the direct television competition from the Premier league, there is the chance for the A-League to capitalise further and the interest and excitement of the FFA Cup might be going some way to helping.

        • August 9th 2018 @ 9:00am
          Nemesis said | August 9th 2018 @ 9:00am | ! Report

          Ok. That’s a valid hypothesis.

          I’m just a little tired of people constantly taking pot-shots at Optus Sport.

          Optus Sport is the best thing to happen to football broadcasting in Australia in recent times. The quality, depth & breadth of their football content for every event they buy is breathtaking. Far superior to FoxSports or SBS.

          Optus Sport reaches more Aussies than Foxtel and, at any given moment, I’d say Optus Sport now probably reaches more Aussies than commercial FTA Tv, given most people don’t just stay in their TV room of their house all their waking hours.

          I have absolutely no problems with the Optus Sport video feed. But, I accept others do have problems.

          Just like I have never had problems with SBS TV whereas friends in Melbourne & interstate find the TV reception for SBS to be quite temperamental .. for the past 30 years!

          • Columnist

            August 9th 2018 @ 9:12am
            Stuart Thomas said | August 9th 2018 @ 9:12am | ! Report

            I agree, my blog on Tuesday night of the Roar and City was tough. The Fox Sports app was poor quality and tiresome in its constant buffering. Foxtel Go app no problem.

            I think Optus is ‘potentially’ a great thing for football however, and this is really the kicker, what will take up rates be for the new subscription service. Anecdotal discussions suggest low but slightly higher than the previous seasons thanks to the wider exposure in the market by allowing everyone to access.

            Russia will have hurt that take up but let’s see what Optus release in terms of new take ups.

            • Roar Rookie

              August 9th 2018 @ 9:21am
              Waz said | August 9th 2018 @ 9:21am | ! Report

              Stuart, you need to review the Optus financial data to see the “take up rates” not work off assumptions. The EPL has improved Optus’s financial performance

              This was evident back in 2016:

              https://www.afr.com/business/telecommunications/optus-splash-on-epl-and-network-vindicated-by-subscriber-growth-20161110-gsmf97

              And continued through 2018:

              https://www.optus.com.au/content/dam/optus/documents/about-us/media-centre/financial-reports/2018/4thqtr-MR-Optus.pdf

              Meanwhile FoxTel continues to lose subscribers and revenue.

              • August 9th 2018 @ 9:33am
                Nemesis said | August 9th 2018 @ 9:33am | ! Report

                You are spot on, Waz.

                I’m not sure why people keep repeating the stuff about Optus not benefiting from EPL rights.

                The business media has reported significantly higher subscriptions for Optus post EPL rights, compared to the year before they acquired EPL rights. And, the churn rate has alos dropped a bit.

                By contrast, Optus’s main competitor, Telstra has not experienced such bullish results.

              • August 9th 2018 @ 9:57am
                Kangas said | August 9th 2018 @ 9:57am | ! Report

                Are Optus going to pay for the a league?
                I can’t be overly critical of Foxtel yet as I don’t think we would have an a league without fox
                Certainly not a fully professional A league

              • Columnist

                August 9th 2018 @ 10:08am
                Stuart Thomas said | August 9th 2018 @ 10:08am | ! Report

                I am an Optus customer Waz and well aware of these results however, whilst stating ‘the EPL has improved Optus’ financial performance’ is fine. It certainly cannot account for all the data here.

                As the media release states, there are many arms to the strategies used by Optus. The World Cup was key, network coverage is appealing and competitiveness is a driving factor.

                No doubt, EPL attracted customers yet with Optus now exceeding 20% of the mobile market, the business growth is no doubt multi-faceted.

        • Roar Rookie

          August 9th 2018 @ 9:17am
          Waz said | August 9th 2018 @ 9:17am | ! Report

          Stuart,

          The data though points the opposite way. Since the EPL left Fox the HAL viewing figures have declined sharply, it’s not unreasonable to assume that many EPL viewers also watched HAL but now they’re over on Optus not watching HAL anymore.

          So how can the HAL “capitalise” on this situation?

          If the HAL is broadcast on a Fox platform focussed on AFL and NRL and football supporters are leaving Fox in droves to join Optus, it’s hard to see how they can capitalise on this situation?

          Meanwhile FoxSports are hardly pushing the boat out to promote soccer, in contrast the EPL is advertised across the front of every Optus store in the land and the content, despite what some people will have you believe, is delivered on an excellent platform.

          The HAL needs to rethink its strategy because we are losing ground not “capitalising” on anything.

          • Columnist

            August 9th 2018 @ 9:37am
            Stuart Thomas said | August 9th 2018 @ 9:37am | ! Report

            Agreed and this is where the marketing and promotion becomes a real issue. Holding the budget back for a slow dribble through the season was ineffective last time around, let’s hope we see some more bang right at the start of the new season.

            As I said, there is a potential capitalisation.

            My local Optus store still has all the international flags up, promoting the World Cup! A little slow up here in the Hills.

            It looks like a 4% increase in EPL viewership for those with Optus Mobile and 4.7% for those with the broadband service from the data I can find.(2015-18) I wonder if that 4 percent or so increase reflects only a percentage of those that previously watched on FOX.

            I would be one of the previous watches of 4-5 games a week who didn’t take up a subscription. That would be an interesting number of which to get a hold.

            Daughter’s new contract gave us free EPL for the season coming, so I am pretty happy I get to watch the Hammers win the title live.

            • August 9th 2018 @ 10:20am
              David said | August 9th 2018 @ 10:20am | ! Report

              I’m not sure if you watched the EPL on Optus last season Stuart but in my opinion it is the best football service we have ever had in Australia.

              Putting the World Cup excess demand issues aside, Optus provides my nirvana of easy on-demand watching of EPL games, highlights and football shows.

              I pay them $5/month for a fetch mini box (grabbed a special) and they allow me to reliably stream all the on-demand goodness to my big screen using a fetch optus sport app on the TV. All using my own internet provider (ie not Optus). Just because I have a $30 per month Optus mobile phone contract. It is an incredible service.

              It truth, I watch most content on my phone during work lunch breaks as there is so much to get through.

              The only EPL improvement I could ask for is that they produce the great ~20 minute “mini match” format they produced for the world cup.

              That they have now bought the rights to the Champions League, Euro’s etc is just the icing on the cake.

              I hated the Foxtel platform, so backwards, and I am another who is rarely watching HAL because of it. Would love HAL to go to Optus. I used to watch every match I could.

          • August 9th 2018 @ 10:01am
            Kangas said | August 9th 2018 @ 10:01am | ! Report

            All this talk of how great Optus are , what are they doing to support Australia soccer
            Zero

            Who are they sponsoring?

            They can’t even provide a service to 3/4 of New South Wales

          • August 9th 2018 @ 10:15am
            Nemesis said | August 9th 2018 @ 10:15am | ! Report

            I think it’s very unfair to say “FoxSports are hardly pushing the boat out to promote soccer”.

            To date, after 13 completed seasons, FoxSports must have invested close to half billion dollars into Australian football (TV rights, production, for National Teams, ALeague, WLeague, NYL, FFA Cup).

            • Roar Rookie

              August 9th 2018 @ 11:20am
              Waz said | August 9th 2018 @ 11:20am | ! Report

              Sure, but they will have made a handsome profit out of it as well. I only have FoxTel for the HAL as do many others so let’s make no mistake, Fox have done well out of the comnercial arrangement.

              And by “pushing the boat out” I meant things above and beyond just broadcasting games. Optus in contrast have pushed the boat out for the EPL and started doing that at a time – in agreement with Stuart’s aging data – that the EPL had less viewers than the HAL.

              • August 9th 2018 @ 11:52am
                Nemesis said | August 9th 2018 @ 11:52am | ! Report

                Agree. As I said “Optus Sport is the best thing to happen to football broadcasting in Australia in recent times. The quality, depth & breadth of their football content for every event they buy is breathtaking. Far superior to FoxSports or SBS.”

                The online streaming platform is also very useful for providing unlimited content. Whereas FoxSports sticks with the linear broadcasting model &, for most people, the linear broadcasting model no longer works. People want to watch content at the time of their choosing.

                It’s been widely reported FoxSports will soon launch standalone FoxSports packages based on individual sports: football, eggball Rugby, eggball Aussie, eggball League, cricket, etc.

                When this occurs, we might find FoxSports Football offering has much more promotional content.

    • Roar Rookie

      August 9th 2018 @ 8:12am
      Waz said | August 9th 2018 @ 8:12am | ! Report

      I don’t want to be a downer in what is meant to be a positive article (but) Stuart is referencing data from 2016 in an article in 2018. How and why is that relevant? Since EPL moved to Optus HAL viewing on Fox has been a disaster, it’s even poor on FTA, and at the very least the audience has split so I’d want to see updated data before claiming HAL viewership exceeds EPL

      As for the FFA Cup? It’s a great competition but the crowds aren’t coming despite the fact we keep talking it up.

      • August 9th 2018 @ 8:46am
        MQ said | August 9th 2018 @ 8:46am | ! Report

        Agree with all points made.

        Re the FFA Cup, I think nearly all of us would accept that its not a competition that is intended to be a commercial success.

        Having said that, for the lower league clubs to host games is a nice little earner for them.

        • Roar Rookie

          August 9th 2018 @ 9:32am
          Waz said | August 9th 2018 @ 9:32am | ! Report

          I’ve often wondered what crowds would be like if the cup were played across Friday, Saturday arvo/evening and Sunday afternoons?

          Apparently FoxSports don’t want that so we’re stuck midweek.

          The cup should be moved to weekends imo. And broadcast on Optus lol.

          • August 9th 2018 @ 9:41am
            Nemesis said | August 9th 2018 @ 9:41am | ! Report

            It’s early days. We’re in Yr 5 of the FFA Cup. Even the Asian Champions League matches don’t pull big crowds midweek, for that matter even ALeague doesn’t pull big crowds midweek, so we can’t expect matches involving semi-pro football to pull big crowds.

            We are universally agreed that we are enjoying the competition – albeit, some fans still moan about the format.

            I prefer to enjoy what it is, rather lament what it could be.

            • Roar Rookie

              August 9th 2018 @ 11:22am
              Waz said | August 9th 2018 @ 11:22am | ! Report

              And I’m in agreement with that as well, it’s definitely a competition to enjoy, it just needs constant nurturing as most things in life do.

      • Columnist

        August 9th 2018 @ 8:49am
        Stuart Thomas said | August 9th 2018 @ 8:49am | ! Report

        As I said to Nem above Waz. The use of the data was to show that even with both leagues on the same platform, people were already viewing A-League more regularly that the EPL. My point here is that with the EPL locked in with Optus and not accessible to many, it might actually be doing a potential favour to our domestic league. In addition, the FFA Cup might just be starting to add to the mix.

        “The Roy Morgan data of 2016, around the time of the stunning scoop Optus made on the rights, reported that the local competition was already out stripping the Premier League when it came to regular viewing in Australia.”

        • August 9th 2018 @ 8:55am
          MQ said | August 9th 2018 @ 8:55am | ! Report

          But as both Nemisis and Waz point out, the data is already over two years old, it would be nice to get a handle on the latest numbers.

          Also, one EPL game has been on SBS per week for two seasons now, and the ratings are pretty good, certainly better, on the whole, than what the A-League was getting on SBS, and much, much better than what the A-League is currently getting on commercial FTA (once viewed as the panacea for the game).

          • August 9th 2018 @ 9:04am
            Nemesis said | August 9th 2018 @ 9:04am | ! Report

            “Also, one EPL game has been on SBS per week for two seasons now, and the ratings are pretty good, certainly better, on the whole, than what the A-League was getting on SBS, and much, much better than what the A-League is currently getting on commercial FTA”

            This is not true at all.

            Some of the big EPL clubs fixtures on do pull very high ratings on SBS. But, not all fixture do.

            Man City vs Everton: 34k
            Man City vs Middlesbrough: 33k
            Palace vs ManUtd: Data too low
            Arsenal vs Stoke: Data too low

          • Columnist

            August 9th 2018 @ 9:05am
            Stuart Thomas said | August 9th 2018 @ 9:05am | ! Report

            Correct MQ and those numbers will be tough to access in terms of the actual take up rate of the new Optus monthly subscription service. It might draw a few back to the Premier League, I’m not sure. Time will tell. The ’16 numbers are relevant to how things looked at that stage. The Optus takeover occurred and the first two seasons of coverage has seen many of us probably watching more German, Spanish and French football on Bein sports. That is what I was interested in here. Fans were looking for something to watch after losing the EPL from their weekly diet.

            That was indeed the point here, that with the Premier League still under wraps to some extent in terms of market coverage, it is a potential window for the A-League. And the FFA Cup is getting us off to a nice start this season.

            • Roar Rookie

              August 9th 2018 @ 9:30am
              Waz said | August 9th 2018 @ 9:30am | ! Report

              Stuart,

              I re-read the article following your comments and can see where you’re coming from.

              But I would still disagree.

              The myth that the EPL is “invisible” is a lie being sold by a certain broadcaster with a vested interest.

              EPL supporters have dumped FoxTel for Optus, FoxSports themselves even continue to promote the EPL via their Facebook page, and the EPL has never been more visible thanks to Optus’s promotion of it – especially in their national chain of retail stores but also on line, in print advertising and on tv.

              It’s hard for the HAL to capitalise when football lovers are leaving FoxSports imo. If anything, it’s the HAL that is becoming invisible as a media obsessed with AFL and NRL focussed there … if we follow the “fish where the fish are” mantra, the HAL needs a plan to get on Optus.

              • Columnist

                August 9th 2018 @ 9:42am
                Stuart Thomas said | August 9th 2018 @ 9:42am | ! Report

                Fair call Waz and the invisibility is not felt by all. I have thrown some numbers above about the increase in EPL viewers on both mobile and broadband for Optus and they are in the 4% area. I’m not sure that would account for everyone who lost the league when Fox lost the rights, but clearly shows that you are correct in suggesting some have steered away from Fox to engage with EPL.

              • Roar Rookie

                August 9th 2018 @ 11:27am
                Waz said | August 9th 2018 @ 11:27am | ! Report

                I am an example of the opposite. I used to be an occasional EPL viewer who now doesn’t see it.

                But my teenage boy, he’s an Optus customer and he gets EPL for free. He has watched maybe 5 games on FoxTel in the last 5 years but he watches EPL daily. I don’t profess to “get it” but kids prefer a 3” screen to a sofa and a widescreen tv.

    • August 9th 2018 @ 8:59am
      MQ said | August 9th 2018 @ 8:59am | ! Report

      For those unaware, the FFA Cup game on Tues night (mainly Bentleigh vs Nix) got decent ratings on Foxtel, this is where it stood on the night:

      11. AFL: OPEN MIKE CLASSICS – FOX FOOTY – 44,000
      12. CRIMINAL MINDS – TVH!TS – 43,000
      13. NCIS: LOS ANGELES – TVH!TS – 43,000
      14. LIVE: FOOTBALL: FFA CUP – FOX SPORTS 505 – 42,000
      15. BONES = TVH!TS – 42,000
      16. FAMILY GUY – FOX8 – 42,000

      Even the A-League on commercial FTA fails to reach that mark most weekends.

      • August 9th 2018 @ 9:06am
        Nemesis said | August 9th 2018 @ 9:06am | ! Report

        “Even the A-League on commercial FTA fails to reach that mark most weekends.”

        Utter nonsense if we use the normal definition of the word “most” to be “majority, or over 50%”.

        • August 9th 2018 @ 9:20am
          MQ said | August 9th 2018 @ 9:20am | ! Report

          The 5 City metro figure was below 42k on the majority of occasions.

          • August 9th 2018 @ 9:27am
            Nemesis said | August 9th 2018 @ 9:27am | ! Report

            That’s utter nonsense – an Alt-Fact. The FTA TV ratings for 5 major cities averaged just under 60k in 2017/18, which was a tad higher than the PayTV ratings.

            The PayTV ratings are well within the levels we’d expect, if we compare TV revenue for various sporting competitions in Australia.

            For sure, the FTA TV ratings are poor. A 1:1 ration for FTA TV : Pay TV viewing is significantly lower than what we’d expect from similar sporting simulcasts on FTA TV and PayTV. We’d should be expecting around 120k-150k ALeague viewing on FTA TV, given the PayTV numbers for HAL.

            Work to be done, or we might need better data collection if we find ALeague fans are more likely to watch broadcasts on devices that do not fall withing the OzTAM data collection methods.

            • August 9th 2018 @ 10:05am
              AR said | August 9th 2018 @ 10:05am | ! Report

              For years, “Nemesis” told us that the SBS viewing figures were skewed against ALeague fans.

              The real viewing numbers were underrepresented on SBS because SBS wasn’t part of the OzTam cartel.

              “Don’t believe the ratings” – he would warn – “they are higher than what is recorded; football is already the most popular sport; the powers that be are holding us down”…etc.

              Now that ALeague games *are* shown on a commercial cartel channel, and the viewing figures for FTA and Pay are substantially worse, the explanation has switched to “they’re all hiding on streaming devices!!”

      • August 9th 2018 @ 10:42am
        Lionheart said | August 9th 2018 @ 10:42am | ! Report

        Imagine if they’d had a club other than ‘Nix. Nothing against them, but they’re hardly a drawcard in Australia.
        I can only think that Fox chose ‘Nix to give their mate Mark Rudan a boost.

        • August 9th 2018 @ 11:57am
          MQ said | August 9th 2018 @ 11:57am | ! Report

          I agree, it was an odd choice.

          • Roar Rookie

            August 9th 2018 @ 12:52pm
            Waz said | August 9th 2018 @ 12:52pm | ! Report

            It was a perfect choice.

            The moment the draw was made this was the game most likely to offer an upset – and they were right, it was great viewing (not that I saw it, I was freezing my backside off watching Luke Brattan freeze his off).

    • August 9th 2018 @ 9:53am
      pete4 said | August 9th 2018 @ 9:53am | ! Report

      Until the A-League starts the Premier League kicks off on Saturday at 9.30pm

      SBS broadcasting Toon v Spurs should be a beauty

    Explore:
    , , ,