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The presence of the women’s game is fast increasing in this country, from the WBBL to our women’s national team – and so it should be.
I just think people need to be a bit patient.
There will be an increased level of TV coverage this summer with the breakthrough rights deal, while the WBBL finally receives a standalone finals campaign. These changes can only benefit the cause.
In addition to this, the women’s arena will take centre stage to open the International season next month, with the Trans-Tasman series against New Zealand. Again, a major step in the right direction.
To an extent though I can understand the urgency behind all of this. Last summer the Nine network made the bizarre decision not to broadcast the women’s Ashes Test, despite showing the previous three One Day matches, believing it not to be commercially viable. What made that decision even more baffling, was the excess of 500,000 viewers who tuned in for the third game.
Much like the men’s domestic One Day competition last season, there is something just not quite the same about watching on the Cricket Australia live web stream.
Nonetheless, the female version of the game has taken enormous strides in the last decade, and one would expect this trend to continue. I think it will happen in due course, with the interest in the contest reaching the levels desired. So much so that manufactured hashtags like #WATCHME won’t even be necessary.
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