Rugby Australia have had a major boost, announcing Cadbury as a new sponsor for the Wallabies and Wallaroos.
Rugby AU lost Qantas as a major sponsor of the Wallabies last year as the airline pulled back on all their sports partnerships due to the impact of COVID-19, and securing a replacement had been high on the organisation’s to-do list.
Cadbury’s partnership will see their logo splashed across the front of Wallabies jerseys for the next five years, and they will also have their branding on Wallaroos shorts.
The previous deal with Qantas, who also held naming rights for the Wallabies, is reported to have been worth around $5 million per year. It is not yet known how much the agreement with Cadbury is worth.
The announcement of the new sponsorship offered a glimpse of the new Wallabies jersey, which features a new shade of gold that will be permanently used for all future designs of the kit.
The colour was voted on earlier in the year, and is modelled on the strip worn by Nick Farr-Jones’ famous 1991 World Cup-winning side.
“What a fantastic and proud day for Australian rugby,” Rugby AU CEO Andy Marinos said in announcing the sponsorship.
“We’re incredibly excited to partner up with the team at Cadbury, and to see the opportunities for us both over the coming years.
“From the alignment on values to their commitment to the development of women’s sport, as well as increasing the opportunities and profile of the game, this partnership will only further encourage the growth of our game across all levels.
“I look forward to seeing our partnership grow over the coming years and witnessing its positive impact on our community.”
Wallabies fans will first get to see the new partnership on the field when the side hosts France for a three-Test series in July, starting at the SCG on July 7, while the Wallaroos’ first match of the year is against Samoa in Brisbane ten days later.