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Opinion
Football fans in Australia are wondering when the Macarthur Bulls farce will eventually end.
The Bulls were sitting on top of the ladder but still attracted less than 1500 tonight at Campbelltown Stadium for a derby game against Sydney FC.
While the Bulls announced a crowd of 4800, the ticket window at the ground confirmed less than 1500 fans attended, including members.
The crowd at the Jets game was also less than 1000, whereas the Bulls announced 2600.
The one thing that stands out about Macarthur is their prices. The cheapest junior tickets tonight were nearly $30, while the cheapest family tickets cost $92.50 (two adults and two juniors).
Charging such prices for post-Christmas games in a COVID year is ridiculous and reeks of a club that is desperate to salvage every dollar it can.
To add to the laughing stock, the club’s social media engagement is bordering on farcical. There is little or no engagement on Twitter, while the club’s Facebook presence is minute, to say the least.
With the club losing star players in the off-season and coach Ante Milicic rumoured to be leaving for an overseas opportunity, the ability to attract players in the future is going to be challenging.
While Paramount+, the streaming service engaged by the APL, has done little to attract interest, the Bulls themselves have not done much to engage with the community.
With COVID a major issue, this is somewhat understandable, but the club has been around for three years now. There is little interest from southwest Sydney for the club to even exist.
The Bulls have failed to reveal members numbers for the two seasons they have existed, a sign they have something to hide.
While Macarthur has owners who have deep pockets, one must wonder how long they will keep funding this operation.
Macarthur is home to more than 10,000 footballers. The region is one of the fastest growing in Australia, yet the club has struggled to tap into this potential – and while COVID is a convenient excuse, it won’t work forever.
The Bulls need to make some moves, fast. With a potential national second division coming and the APL looking to expand, there must be concerns among governing authorities as to how long they will survive.
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