Who will win the cricket broadcasting rights?
Most cricket fans might be aware that the current deal for television rights will be expiring next year, and that later this year we'll…
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Really well articulated. The rights may very well be split based on the days. One needs to only look at EPL broadcasting rights in UK to understand how complex it can get. Sky does some games. BT a few. Amazon does a few rounds as well.
I don’t believe 10 doesn’t have the funds to carry this on their own. Their pockets are deep post CBS acquisition. Their sports offering is limited to A-league and their streaming platform, Paramount+ shoddy and struggling. They need investment in sporting deals to make sure Paramount survives. However, their sporting broadcasts have been worse than Optus during FIFA WC, so I really fear for the sport if 10 gets it all.
Foxtel is a very important player in this. They’ve identified 4 major sporting codes to survive in this market – AFL, NRL, F1 and now cricket. Lose one and it pushes them close to the extinction everyone has been predicting for a decade. However, there’s only so much they can bid.
Lastly, Amazon might want their slice of the pie too. I’ll be surprised if they don’t make a big bid but surely local players get precedence
Forward press: An uninformed commentary on the next AFL TV rights deal